VINAMILK - The most chosen milk brand in Vietnam

National milk brand

According to the 2021 Brand Footprint Report, Vinamilk leads the ranking of Most Chosen Brands in the Milk and Dairy Products industry, and this is also the 10th consecutive year.Vinamilkwas honored in the first position. A decade of continuously maintaining this result has affirmed the trust and love of Vinamilk products in the daily life of Vietnamese people.

Vinamilk milk has been a brand chosen by many families for over a decade. Photo: TC

“Nutritional products are intended to take care of the health of yourself, your family and your loved ones. Therefore, this result is truly a great source of pride for Vinamilk, when being chosen as a companion to take care of nutrition for millions of Vietnamese families. At Vinamilk, we constantly improve and innovate products to best meet the nutritional needs of all family members from pregnant mothers, children, teenagers, the elderly... Hopefully, with the trust of consumers, Vinamilk products will continue to be present in the shopping baskets of mothers, in the refrigerators of every home, in the school bags of every child... Providing quality nutrition, for a healthy, growing Vietnam is always the commitment that Vinamilk strives to fulfill!” - Ms. Bui Thi Huong - Executive Director of Human Resources, Administration & External Relations of Vinamilk shared.

The brand "national milk" is the name many people mention when talking about Vinamilk. Photo: TC

10 years is not a long time for a business, but to maintain the number 1 position in the hearts of consumers for a decade is not a simple matter. It can be said that the phrase"selected"is the clearest expression of consumer engagement and trust - something many brands also aspire to possess.

In any industry, quality is always the first thing to convince consumers to "stick" with the product. For the food, beverage and beverage industry which is directly related to health, this is especially important. Vinamilk always affirms its quality to consumers.

Research produces many quality products. Photo: TC

From a system of 13 large, internationally-standardized farms to 13 factories nationwide with comprehensive 4.0 technology, each Vinamilk product reaching consumers is the result of a closed value chain, ensuring quality according to world standards.

It can be said that in most Vietnamese families, more or less, they use some kind of product from this "national" milk brand. With more than 250 types of products and constantly improving and innovating, Vinamilk has built a comprehensive "nutritional home" for the Vietnamese people.

Vinamilk's research area. Photo: TC

The mark of a brand for the community

Besides the product, the brand plays a very important role in the consumer's decision to "choose to buy". Sometimes, this factor is even more important, once the consumer has devoted affection, love and attachment to a certain brand. Accompanying the Vietnamese people for the past 45 years, Vinamilk has a solid position in the hearts of many generations. For many people, Vinamilk is the familiar flavor of Ông Thọ condensed milk associated with their childhood or the familiar small milk box that their mother often puts in their school bag every morning. Many people have affection for Vinamilk because this is a brand that is always associated with Vietnamese children, with the community and the country.

Vinamilk products are present in many families. Photo: TC

Since 14 or 15 years ago, Vinamilk has pioneered community nutrition programs such as the Vietnam Grow Up Milk Fund and School Milk, and has continued to this day with tens of millions of glasses of milk given to children. The noble goal of “letting every Vietnamese child drink milk every day” of this brand has touched the hearts and gained the trust of consumers.

Vinamilk continuously accompanies and shares difficulties with the community. Photo: TC

Or during the current pandemic, Vinamilk continues to accompany and share difficulties with the community and consumers nationwide. Celebrating its 45th birthday, instead of congratulatory activities, Vinamilk has set aside nearly 170 billion VND from the budget to implement a program to support giving away nutritional products to subsidize consumers throughout the birthday month. Along with that, 45,000 gifts of essential nutritional products have also been given by Vinamilk to people in need.

Many glasses of milk were given to people by Vinamilk. Photo: TC

Even during the period of social distancing, farms,Vinamilk Factorystill ensures to maintain operations, ensuring to bring products to every home. Vinamilk trucks are still on the road regularly, bringing milk to disadvantaged children, to people in quarantine areas, to the front line against the epidemic... With the meaning "each person is healthy, Vietnam will be healthy and steadfast in overcoming the pandemic" - Vinamilk has been contributing to giving the "gift of health" to everyone. In difficult times, the enthusiasm of the business shines even brighter.

Vinamilk shares the burden of the epidemic season by subsidizing products up to 170 billion VND. Photo: TC

Many people say that “brand” is defined as “a brand that is loved”. This is a metaphor but also very accurate, because it must be said that the consumer’s feelings for the brand and the brand value are tangible but priceless assets of the business throughout the formation and development of Vinamilk.