VINAMILK - National brand position

(Baonghean) - As one of the leading milk producers in Vietnam, after nearly 40 years of development, Vinamilk has created a prestigious brand not only domestically, but also internationally. Currently, Vinamilk holds the largest milk market share in Vietnam, in which the liquid milk industry accounts for 51.3% of output and Vinamilk products are present in 31 countries around the world...

Awarding the 2014 National Brand certificate to Vinamilk.

Aiming for Top 50 largest milk producers globally

To achieve the above goal, in 2013 and 2014, Vinamilk inaugurated two new super factories producing powdered milk and liquid milk in Binh Duong with a total investment of more than 4,400 billion VND; invested in owning 19.3% of the shares of Miraka milk factory in New Zealand; acquired 70% of the shares of Driftwood milk factory in California (USA); broke ground on a factory in Cambodia and invested 3 million USD in Poland to access and expand the market in Europe...

Vinamilk products are now available in more than 31 countries around the world on continents such as Cambodia, Thailand, Korea, Japan, Taiwan, Turkey, Russia, Canada, USA, Australia... Main export items include: baby milk powder, nutritional powder, liquid milk, condensed milk, soft drinks, soy milk, yogurt. Vinamilk's export strategy in the next 3 years focuses on the markets of the Middle East, Africa, Cuba, and the USA.

In addition to new projects, Vinamilk has also been very successful in operating a series of previously invested projects. In the US, after taking over Driftwood, Vinamilk has officially exploited this factory effectively, bringing in revenue of more than 2,600 billion VND in 2014. Driftwood is one of the largest milk producers in California and is a milk supplier for the school system under the school milk program of the City of Los Angeles (in the state of California - USA).

Vinamilk Nghe An farm is certified with GlobalG.AP Global Good Agricultural Practices.

Investing in raw material areas

For sustainable development, Vinamilk always tries to proactively source raw milk in terms of quantity and quality. Since 2006, Vinamilk has invested in the dairy farming sector by building industrial dairy farms with a starting capital of over VND500 billion. Currently, Vinamilk is focusing on in-depth investment of VND1,600 billion for the farm system, using high technology from Sweden and the US, aiming to increase the localization rate to about 40% of input materials for factories by 2016.

Currently, Vinamilk has 5 farms in Tuyen Quang, Thanh Hoa, Nghe An, Binh Dinh, Lam Dong operating stably. In the 2014 - 2015 plan, Vinamilk is building and putting into operation 4 more large-scale farms such as Thong Nhat (Thanh Hoa), Nhu Thanh (Thanh Hoa), Ha Tinh and Tay Ninh. In the 2014 - 2016 period, Vinamilk plans to continue importing high-quality breeding cows from Australia and the US to meet the breeding needs of new farms. The total herd of cows supplying milk to the company, including Vinamilk's farms and farmers who have signed contracts to sell milk to Vinamilk, is now more than 80,000 cows, providing about 550 tons of raw fresh milk each day. With the plan to develop new farms, Vinamilk will increase the total number of cows to about 100,000 by 2017 and about 120,000 - 140,000 by 2020, with the milk material output expected to increase more than double the current 1,000 - 1,200 tons/day, ensuring an abundant supply of pure milk materials to serve domestic and export needs.

Vinamilk imports breeding cows from Australia to Vietnam by air.

Taking a big step forward in the journey of bringing high-quality products to consumers, in 2014, all 5 Vinamilk dairy farms in Nghe An, Lam Dong, Tuyen Quang, Thanh Hoa and Binh Dinh were officially recognized as meeting the international standard GlobalG.AP (Global Good Agricultural Practices). These are the first farms in Southeast Asia and 5 of the few farms in Asia to achieve this standard.

With 5 farms certified to GlobalG.AP standards, Vinamilk is a pioneer in raising international standards for Vietnamese dairy products when reaching consumers, but at very competitive prices.

Share with the community

In addition to business activities, Vinamilk also pays attention to social activities. The Vietnam Rising Milk Fund was established in 2008, under the leadership of the Vietnam Children's Fund - Ministry of Labor, Invalids and Social Affairs in coordination with Vinamilk, is a very meaningful program. The Fund was established with the aim of reaching disadvantaged children across the country, giving them nutritious glasses of milk to help them have the opportunity to develop more comprehensively in terms of physical and mental health, for a brighter future. Up to now, the total amount of milk that the Fund has brought to more than 310,000 disadvantaged children in Vietnam in 6 years of operation is nearly 23.5 million glasses of milk, equivalent to about 84 billion VND.

Vinamilk products attracted foreign attention at the Dubai International Fair 2014.

The 1 Million Trees for Vietnam Fund is a joint activity between the Vietnam Environment Administration (VEA) and Vinamilk with the aim of planting more trees in provinces and cities, improving the living environment for Vietnamese people. From 2012 to 2014, the 1 Million Trees for Vietnam Fund organized tree planting in 11 provinces and cities nationwide with a total of nearly 150,000 trees of all kinds.

In addition to the two major programs mentioned above, Vinamilk also participates in many other meaningful social activities such as: supporting the Poor Patient Support Fund to perform heart surgeries for children with congenital disabilities. This is a meaningful activity that Vinamilk has maintained for over 10 years, with a donation of more than 3 billion VND for the program. In 2014, Vinamilk also organized scholarships for poor students who have overcome difficulties, supported many Vietnamese Heroic Mothers in some provinces in the Central and Southeast regions; donated 2 billion VND to officers and soldiers of the Coast Guard and Fisheries Surveillance force in the struggle to protect the sovereignty of the sea and islands of the Fatherland...

Vinamilk also established health nutrition consulting centers, examined and provided free milk to thousands of children, the elderly, primary school students and malnourished people in many places across the country.

It can be said that with the achievements in production and business activities, along with meaningful programs for society and the community, Vinamilk is not only a national brand trusted by the majority of Vietnamese people, but also creates prestige and influence on consumers in many countries around the world.

Hoang Hao