Honoring 79 golden agricultural brands of Vietnam 2016

79 Vietnamese golden agricultural brands have supported farmers in improving productivity, quality and consumption of agricultural products.

79 brands and products achieving the 2016 Vietnam Agricultural Golden Brand are the voting results announced by the Vietnam General Association of Agriculture and Rural Development this morning (July 10) in Hanoi.

This is the second year the "Vietnam Golden Agricultural Brand" award has been implemented to encourage, motivate and motivate groups and individuals to support farmers in improving productivity, quality and consumption of agricultural products.

Representatives of the Ministry of Agriculture and the Central Committee of the Vietnam Farmers' Union awarded certificates of merit to outstanding individuals.

After 4 months of implementation, the Vietnam General Association of Agriculture and Rural Development, together with the Department of Agriculture and Rural Development of 63 provinces and cities, leading experts in agriculture, and local professional associations have selected 378 out of 650 agricultural products that are highly appreciated by consumers. Thereby, 79 brands and agricultural products with good quality and famous brands were selected to award the title of "Golden Brand of Vietnamese Agriculture in 2016".

According to Mr. Tran Manh Bao, General Director of Thai Binh Seed Joint Stock Company - the enterprise receiving the title this time, the enterprise itself, in the process of doing business, also wants to build a strong enough brand to promote high-quality products, creating a chain of links between enterprises and farmers in the current international economic integration.

“The Golden Brand that the company received this time is a recognition from society and farmers for the company, specifically the Golden Brand is awarded to a new rice variety of the company. This is a rice variety that is expected to build a brand for the Vietnamese rice industry. This timely encouragement will help the company continue to invest and research in building strong brands that contribute to the development of the Vietnamese rice industry as well as bring benefits to farmers and consumers,” Mr. Bao shared.

Mr. Ho Xuan Hung, Chairman of the Vietnam General Association of Agriculture and Rural Development, emphasized building agricultural product brands towards quality, high usage value, clean products, ensuring food hygiene and safety for domestic consumption and export.

“The current trend of the world market is to consume products according to the value chain and brand of the product. For example, a shirt produced with almost the same design but different brands has a much higher value. The brand here is not only the name of the business but also associated with the quality of the product. Therefore, building a brand is a long-term process, from building, supporting and discovering that brand.

Thereby increasing the value of the product compared to the time when the product had no brand," said Mr. Hung.

According to VOV