VNPT VinaPhone wants to take 30% of mobile market share
Launched in early August 2015, VNPT VinaPhone Telecommunications Services Corporation is considered a "total punch" of VNPT with the ambition to hold over 30% of the mobile service market share and over 80% of broadband services by 2020.
Concentrated business, service convergence, technology convergence
If in the past, VNPT's service provision structure was still scattered, then after restructuring with the launch of 3 corporations: Telecommunication Services Corporation (VNPT VinaPhone), Communications Corporation (VNPT Media) and Network Infrastructure Corporation (VNPT Net), the service provision model has shifted towards convergence, bringing high business efficiency, strong services, and many utility values for society.
Coming up, on August 11, 2015, VNPT VinaPhone will launch into the market with a new business model and a new message.
In a letter sent to all 15,000 employees, Mr. Luong Manh Hoang - General Director of VNPT VinaPhone affirmed, "VNPT VinaPhone belongs to the Business class, the class representing the Group serving customers and society, the class directly facing the market, with fierce competitive challenges".
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VNPT VinaPhone is a representative unit of VNPT Group providing all telecommunications and IT services in the market. |
According to the "Commander" of VNPT VinaPhone - this business corporation is receiving strong investment resources from the Group, carrying expectations of a breakthrough in management thinking and business organization to be able to interpret the core values that VNPT is pursuing: "Specialization - Difference - Efficiency".
VNPT VinaPhone's goal by 2020 is to achieve revenue of VND83,500 billion, with an average growth rate of 9.5%/year. Pre-tax profit of VND3,300 billion, with an average growth rate of 49%/year, mobile service market share of over 30%, and broadband service of over 80% of the market.
VNPT has great resources in many aspects but has been fragmented. However, after merging the business blocks in VNPT VinaPhone Corporation operating in the direction of providing multi-converged services, the two focal points that are assessed to help create a "total punch" for this new legal entity are the support from the two "brothers" VNPT Media and VNPT Net and the smooth cohesion between the segments and fields in the new structure of VNPT VinaPhone.
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Mr. Luong Manh Hoang General Director of VNPT VinaPhone
The Power of 3 Faith Elements
More than 15,000 staff members of VNPT VinaPhone are at least 15,000 thoughts and aspirations from many different units that make up the new Corporation. How did the "commander-in-chief" of VNPT VinaPhone handle the first sensitive and important issue that must be implemented, "building trust"?
In the letter, Mr. Hoang wrote, “VNPT VinaPhone will officially launch, which is the result of the Group's leaders' concerns about responsibility for the past, respect for the present and challenges of the future. Today's restructuring is inevitable for a tomorrow filled with joy and laughter in every family of VNPT VinaPhone staff and employees.” This is considered a promise from the highest level of the enterprise.
But just mentioning the top level is not enough, "I believe that, with the diversity of personalities, viewpoints, and strong intelligence, it will create a VNPT VinaPhone that is colorful but has the same goals and principles of life - enthusiastic people inheriting the good traditions of the Provincial Telecommunications, VinaPhone, VTN, VNPT-I, VDC and continuing to promote creativity with a common passion for an ideal, creating a cultural identity of VNPT-VinaPhone".
This is a strong and realistic belief: Accepting diversity and differences, even the thorny ones, is the beginning of respect, perseverance, and professionalism so that VNPT VinaPhone people can unite into one force to create a "total punch".
But it is the third factor that makes 15,000 people want to hear the most and makes them feel most secure, "On behalf of the Board of Directors of the Corporation, I pledge to arrange work reasonably so that each person has the opportunity to promote their dynamism, creativity, passion, dedication..., to be treated appropriately for their efforts and contributions, and to feel that they are a member of this new, civilized and modern home". This is exactly what employees want to hear the most, arousing the desire for innovation, belief, enthusiasm and dedication, increasing labor productivity for the common home, including each person of VNPT VinaPhone.
According to Vietnamnet.vn