VOV needs to innovate to keep up with the trends of personalization and mobility.

According to Deputy Prime Minister Vu Duc Dam, in the context of the rapid development of technology and the global information and communication technology industry, the Voice of Vietnam (VOV) faces the requirement to continue innovating and adapting to the trends of personalization and mobility.

The ceremony commemorating the 70th anniversary of the founding of the Voice of Vietnam (September 7, 1945 – September 7, 2015) and the awarding of the Second First-Class Independence Order took place this morning, September 7, in Hanoi.

Attending the commemoration ceremony were: General Secretary Nguyen Phu Trong, former President Le Duc Anh, Vice Chairwoman of the National Assembly Tong Thi Phong, Head of the Central Committee's Mass Mobilization Department Ha Thi Khiet, Deputy Prime Minister Vu Duc Dam, along with leaders of the Party, State, Ministries, branches, localities... and generations of leaders, officials, reporters, editors, and staff of the Voice of Vietnam Radio.

Deputy Prime Minister Vu Duc Dam presents the Third-Class Independence Order to the Director General of the Voice of Vietnam, Nguyen Dang Tien. (Photo: BM)

Speaking at the commemoration ceremony, Mr. Nguyen Dang Tien, Secretary of the Party Committee and Director General of the Voice of Vietnam, reviewed the 70 years of the station's formation and development.

Accordingly, at exactly 11:30 AM on September 7, 1945, the Voice of Vietnam Radio officially began broadcasting (following President Ho Chi Minh's directive on the establishment of the national radio station) with the affirmation, "This is the Voice of Vietnam Radio, broadcasting from Hanoi, the capital of the Democratic Republic of Vietnam," set to the theme music of the song "Destroy Fascism" by composer Nguyen Dinh Thi.

From its initial 90-minute broadcast to the present day, VOV has broadcast over 600 hours daily with more than 250 programs, serving all segments of society and achieving widespread coverage domestically and internationally across 7 radio programs, 2 television channels (VOV Television Channel and Vietnam National Assembly Television Channel), 1 print newspaper (Voice of Vietnam Newspaper), and 1 online newspaper vov.vn; covering 97.43% of the country's population, a vast area in the East Sea, and the world. The Voice of Vietnam is the first national media agency to encompass all four journalistic genres: radio, television, print, and online.

VOV has now applied modern technology, broadcasting via the Internet and satellite, thereby extending its reach beyond all spatial limitations, bringing the voice of the Fatherland to all parts of the country as well as to the world.

VOV's broadcasting transmission system has over 50 regional broadcasting stations, with a total broadcasting power of nearly 8,000 kW, broadcasting 24/7. The station has also applied digital broadcasting technology, used specialized software in program production, invested in information storage systems, a camera-based television system in all 63 provinces and cities, and a terrestrial digital television transmission system.

“Given the rapid development of IT, the station is pursuing its strategic goal of becoming the nation's leading advanced and modern multimedia communication complex. In particular, the recent official merger of VTC into VOV presents both a great opportunity and a significant challenge in expanding VOV's highly interactive multimedia communication complex model and promoting unity in diversity,” General Director Nguyen Dang Tien further shared.

Deputy Prime Minister Vu Duc Dam presents the Third-Class Independence Order to the Director General of the Voice of Vietnam, Nguyen Dang Tien. (Photo: BM)

Highly appreciating the remarkable development of the Voice of Vietnam over the past 70 years, Deputy Prime Minister Vu Duc Dam also noted: “In the current context, technology and the global information and communication technology industry are developing very strongly. The Voice of Vietnam has taken dynamic, creative, and groundbreaking steps. Having recently been handed over VTC, the Voice of Vietnam faces opportunities and demands to continue to innovate strongly in all aspects, in line with the trends of personalization and mobility. The station needs to strengthen cooperation, reach out to the region and the world, and live up to the honor of “This is the Voice of Vietnam,” the voice of the nation, the voice of a heroic and cultured people.”

According to Infonet