Chinese cars quietly "disappear" from Vietnam

Almost all car brands of Chinese origin have quietly withdrawn from the Vietnamese market after only a short period of time.

The F0 "copycat" car model was once widely promoted, but no one knows when BYD "disappeared" from Vietnam - Photo: Bobi

Chinese car manufacturers rushed into Vietnam with a noisy debut and cheap car lines, but after only a short time doing business in the S-shaped strip of land, Chinese car companies disappeared from the market one after another in a "mysterious" way.

In less than 10 years, there have been 6 Chinese car brands coming to Vietnam in various forms such as importing completely or establishing joint ventures for assembly. However, the business model of these “Chinese” car companies always has one thing in common: using cheap cars with copied designs to approach Vietnamese consumers.

The average price of a Chinese car in Vietnam is only around 300 million VND, lower than all the car models of famous brands currently on the market. Only Haima and MG cars are priced higher, because the distributors intentionally "hide" the origin of production and promote foreign brands but have been taken over by Chinese car companies.

Continuously competing to establish the position of the cheapest car in the Vietnamese market to attract consumers, but in turn, cheap car models of Chery, BYD, Lifan or Geely all face many difficulties in reaching customers.

Poor quality and lack of safety are the reasons why consumers are indifferent to Chinese-branded cars.

Some car models such as Chery Riich M1 or BYD F0 were once well received and sold in significant quantities, but after just over a year of use, consumers realized the rapid deterioration and frequency of breakdowns of these cheap cars.

In addition, the service workshop system is too small and replacement parts are extremely rare, which has also made many car owners "cry and laugh" when their car "gets sick".

Not only individual customers, but also taxi transport businesses "avoid" "Chinese" cars even though the investment amount to buy a car is considered quite reasonable compared to branded cars.

Poor business results with sales of no more than 10 cars per year caused Chinese car dealers to quickly run out of steam, fall into losses and withdraw from the market.

Up to this point, the three names Chery, BYD, Geely have disappeared. Meanwhile, the remaining three brands including Lifan, Haima and MG, although not yet “disappeared”, show very little sign of vitality in the Vietnamese market.

According to traffic and transport newspaper