The trend of 'bringing the cinema home'

Vietnamese cinema films are embracing new distribution methods to reach a wider audience than before.

In addition to theaters, Vietnamese movies have a new, wider distribution channel: television.

In the world, the trend of enjoying movies at home has gradually become a cultural feature that changes the audio-visual industry. With just a TV screen and a quality speaker system, many people have created their own movie theater right at home, also known as Home Cinema. Many famous movies, after being "enough" in theaters, also have to find a way to go on television to continue their journey to reach viewers.

Brands like HBO and StarMovies have blurred the lines between television and cinema and created empires of their own class. HBO has even confidently asserted its name with the tagline associated with the channel: “It's not TV. It's HBO”.

In Vietnam, the trend of bringing cinemas home has also been initiated by television, especially with domestic films. People who do not have the conditions to go to the cinema or live in places without cinemas can enjoy new films. In particular, K+ has a different development direction compared to other competitors. Being strict in selecting quality films, winning international awards, boldly ignoring works that are inferior to the film selection criteria shows the path and way of building a brand according to the standards of international channels.

Over the past year, the most popular films such as Scandal: Secret of the Red Carpet, Bride Wars 2, Quyen, That Year's Boy, Let's Wait 2, Love... all landed on K+ shortly after their theatrical release. Special cases such as I See Yellow Flowers on the Green Grass or You Are My Grandmother were also broadcast while still "breaking" the box office in some theaters.

Studios and producers have cooperated with K+ right from the filming process. This cooperation aims to bring perfect image and sound quality, blurring the line between the two concepts of small screen and big screen, bringing the most complete experience to the audience.

The current boom in cinemas still cannot meet the longevity of each work. Production trends are growing, the level of competition between domestic and foreign films is getting higher. On average, each film will have a time in cinemas ranging from two weeks to more than a month and then be replaced by new names. Meanwhile, being on television helps audiences to watch again at any time without having to go far, especially during family gatherings after work.

A representative of Galaxy M&E commented: “Every filmmaker wants their work to be seen by many people. But the time a film is shown in theaters is limited. I see that Hoa Vang Tren Co Xanh by director Victor Vu has created a buzz since the trailer was released, many people want to see it but not everyone has the conditions or time to go to the theater. The cooperation of Galaxy M&E with K+ has opened up new possibilities, helping the film to spread and have a longer life. In addition, when Vietnamese films are widely 'covered', they will also contribute to promoting tourism.”

The film's reputation spread far and wide, encouraging filmmakers to produce new and better works. The more audiences, the greater the need to reinvest in films. "The trend of 'bringing cinemas home' has great cultural and social significance and I believe that it is also the driving force for the development of Vietnamese cinema," he shared.

In addition to investing in film production cooperation and bringing works from theaters to TV, this new decision of K+ still adheres to the criteria of using copyrighted images to provide to consumers. Since its establishment, K+ is a pay TV unit that does not hesitate to spend money to own the copyright of many attractive sports tournaments in the world that are being shown in Vietnam such as the English Premier League, Spanish football league, ATP 1000 tennis tournament...

According to Vnexpress.net