Trade promotion, market search for Nghe An agricultural products

EFFORTS TO BRING CAM VINH TO THE FLOOR

Meeting VietGAP standards and achieving 3 OCOP stars, but because the epidemic is complicated and the harvest season is about to begin, Xuan Ly clean oranges (Tan Phu, Tan Ky) still cannot find a stable outlet. Photo: Thanh Phuc

About to enter the harvest season, farmersOrange exporters in Tan Phu (Tan Ky) are worried that when the epidemic becomes complicated, the output for oranges will face many difficulties.

Mr. Nguyen Tan Phuong, Team LeaderXuan Ly clean orange growing cooperative(Tan Phu, Tan Ky) said: "The group has 25 households growing clean oranges according to VietGAP standards with an area of ​​nearly 30 hectares, with an estimated output of about 300 tons. Xuan Ly clean orange products have been certified to meet VietGAP standards, and have been recognized as 3-star OCOP at the provincial level. If in previous years, oranges were ordered in advance by traders, when they "opened the farm" to harvest, they would come to the place to buy. But this year, with the epidemic like this, we don't know where to find an outlet for oranges."

Vinh oranges are considered a specialty of Nghe An. Bringing this product to e-commerce platforms will contribute to increasing the value of oranges and expanding the consumption market. Photo: Thanh Phuc

Considered the "capital"Orange Vinh, Quy Hop has over 1,500 hectares of oranges. In previous years, oranges were purchased by local traders, imported to Vinh and sold to provinces and cities across the country. Preparing to enter the 2021 orange harvest in the context of the Covid-19 epidemic having a significant impact on the consumption of agricultural products, Quy Hop orange growers are quite worried.

Mr. Nguyen Duy Hung, Head of the Department of Agriculture of Quy Hop district, said: “Currently, there are about 40-50 small traders in the area, purchasing oranges at the farm and importing them to provinces and cities across the country. This year, determining that the complicated developments of the epidemic will affect the output of oranges, Quy Hop has established a Committee to mobilize support for the consumption of citrus products in the district, headed by the Vice Chairman of the District People's Committee. The Committee is responsible for supporting and finding output for citrus products by contacting businesses and factories inside and outside the province to include them in the workers' diet; Contacting mass media and websites to promote and support product consumption.

On the other hand, the district has specifically compiled a list of orange growing households, the number of traders purchasing oranges in the area and grasped the market, sending information to the province to receive support in promoting, promoting trade, and consuming oranges through e-commerce platforms.

According to preliminary statistics, the current area of ​​oranges in the fruit exploitation period in the whole province is 5,254 hectares, with an estimated harvest output of over 58 thousand tons. The harvest season of Vinh oranges takes place around the beginning of October, ripens in November, December and lasts until February of the following year. In the current complicated situation of the Covid-19 epidemic, theconsumption of Vinh orange productsNghe An province will face many difficulties.

Currently, some gardeners have brought Vinh orange specialties to e-commerce platforms. To do this, in addition to quality, conditions on barcodes for traceability, geographical indications, labels..., investment in image promotion is very important. Photo: Thanh Phuc

To consume oranges and tangerines and avoid backlog during the harvest season, the Department of Agriculture and Rural Development and the Provincial Investment, Trade and Tourism Promotion Center are developing a plan to consume Vinh oranges during the period affected by the Covid-19 epidemic through e-commerce platforms.

Accordingly, the authorities will complete the steps to bring Vinh orange products to e-commerce platforms such as Viettel, Post Mart, organize online connections for agricultural product consumption nationwide; guide people on the process of online sales, marketing, customer care through online markets... At the same time, promote the connection for orange consumption through channels: organize the Forum for connecting agricultural product consumption in the Central region in Nghe An; organize the Nghe An agricultural product introduction week in Hanoi;...

EFFECTIVE MARKET SEARCH CHANNEL

Luong Son rice paper (Nhan Son, Do Luong) achieved 3-star OCOP provincial standard in 2020 and currently has a wide consumption market nationwide and is exported abroad. Photo: Thanh Phuc

Director of Luong Son Food Production and Trading Company Limited (Nhan Son, Do Luong) Nguyen Ngoc Phuong said that after achieving the 3-star OCOP standard at the provincial level, his company's Luong Son rice paper products were supported to participate in many trade promotion activities such as fairs, conferences on connection, product introduction... Thereby, the company has linked with 2,000 large and small agents, 350 collaborators nationwide, stably consuming about 1,300,000 products/year, with revenue of 2.6 billion VND.

In addition, the company's rice paper products have also been present in the markets of several countries such as Laos, Thailand, Cambodia and will soon be exported to the Japanese market. Mr. Nguyen Ngoc Phuong, Director of the Company said: "Thanks to participating in trade promotion booths in and outside the province, our rice paper products are known to many customers and many partners place orders. It can be said that this is a very effective channel for promoting and introducing products."

Thanks to participating in trade promotion events, rice paper products have reached many customers, been widely promoted and introduced. Photo: Thanh Phuc

As a high-tech greenhouse clean vegetable growing model, every year, the VietGAP standard cherry tomato products of Cao Minh Tam (Quynh Luong, Quynh Luu) producer regularly participate in fairs and trade events of the district and the province, thanks to which, he has signed regular consumption contracts with clean food stores in Quynh Luu, Vinh City and other districts and towns. Tomatoes are guaranteed at stable prices, without worrying about output issues. "The most important thing is still guaranteed quality. But if there is no promotion, no introduction through trade promotion programs, it is very difficult to connect with output."

It can be affirmed that, nowadays, the thinking of farmers and agricultural production and trading enterprises has changed. They do not simply produce rice, vegetables, fruits, chickens, fish, etc., but they know how to find ways to promote and introduce their products, thereby finding and connecting with the consumer market.

Trade promotion activities bring positive effects to agricultural product consumption. Photo: Thanh Phuc

Grasping that need of the people, in recent years, activitiestrade promotionhas innovated both in method and scale of organization; listened to recommendations and problems in consumption of businesses and producers to find solutions to unblock and connect agricultural products with the consumer market.

Thereby, contributing to promoting the production, processing, consumption of agricultural products and building brands, enhancing the value of agricultural products. Especially in the context of the complicated developments of the Covid-19 epidemic, trade promotion activities have brought positive effects to the consumption of agricultural products, contributing to reducing losses for producers.

The provincial Center for Investment, Trade and Tourism Promotion promotes investment in neighboring provinces. Photo: Tran Chau