'Ther Museum of Youth' - MV containing the sky of memories of many generations of Vietnamese people - a time without smartphones, without internet

Amidst the hustle and bustle, amidst the rush of the last days of the year, suddenly footage of "a time gone by" is recreated, reviving so many pure, fresh emotions of a childhood sky of the 70s, 80s and early 90s.

“Ther Museum of Age” - MV causing a fever in the online community in the last days of the year.

Childhood without smartphones and priceless sweet memories

There was no internet, no wifi, but the childhood of the 7x and 8x generations was a sky full of memories filled with laughter and many flavors. For them, hot cups of milk on a chilly early morning at the end of the year, cool homemade banana ice cream on a summer day, and bread dipped in Ông Thọ milk were precious gifts that even after 30 or 40 years, they still remember the sweet taste on the tip of their tongue.

Saigon bread dipped in milk is the most "luxurious" gift in the childhood memories of the 7x to early 9x generations.

Using rustic and innocent materials, the MV "Ther Age Museum" with the image of the beloved Ông Thọ milk box has taken the audience from one film to another, awakening memories that have been "sleeping" for a long time.

No one can forget the feeling of dipping a piece of crispy, fragrant bread into a bowl of rich Ông Thọ milk, feeling the delicious sweetness spread from the mouth to all the cells. The delicious taste does not only come from the milk but also the taste of happiness when eating your favorite food.

Each childhood dish contains a vivid and emotional childhood story that is unforgettable.

The same ivory-white milk, when eaten with a bowl of fruit, brings a strangely delicious flavor. Each drop of sweet, fatty milk blends with the sour, refreshing fruit, how perfect it is. And then there are the hot summer days, the sun is like fire, the children gather plastic bottles, worn-out sandals, run after the ice cream cart to exchange for ice cream with a little condensed milk on top. Everyone competes to suck it, no matter how much they eat, their cravings are never satisfied.

Even the jingling sound of the ice cream seller that day was very familiar, close and full of love.

For children, sensitive souls, a dish with an unforgettable taste must not only be delicious but also emotional. This is also the touch point that the MV production team intentionally put into each material. Each dish mentioned in the MV is a precious sweet memory that even with a lot of money, the 7x, 8x generation will find it difficult to find the taste of the past.

Each dish mentioned in the MV is a precious sweet memory that is hard to find the taste of the past.

Innocently wrapped in a can of Ông Thọ milk

Not stopping at evoking sweet flavors, the MV “Ther Museum” also cleverly selected materials to recreate a picture of childhood filled with laughter through children’s games. Not automatic planes, remote-controlled cars, or phone games… the toys of the 7x, 8x generation are “masterpieces” in the mischievous creativity of children.

In the time before the internet, children found joy in afternoons playing marbles, hide and seek, flying kites, playing fetch, wading across rivers and streams. Sometimes it was just a few banana leaves, sometimes grapefruits, bricks, pebbles, simple things like that but they kept the children busy all day. We also cannot forget the game of communicating with a homemade “phone” made of butter tubes or the afternoons gathering in the small neighborhood, carrying sandals and throwing cans until sweating.

Can tossing, a famous game in all regions made from Ông Thọ condensed milk cans, is a part of the childhood of many Vietnamese people.

Then there are the nights before the 15th of August, when children work together to make lanterns from milk cans. Many even draw a few shapes on the cans as a personal mark, decorating their Mid-Autumn toys to make them unique. The clinking sound of milk cans on the village streets, combined with the crisp laughter, echoing throughout the sky, is a memory that will never fade in the minds of the children.

Ông Thọ condensed milk has been accompanying Vietnamese people since 1976, always aiming to preserve and honor pure Vietnamese values; it is the secret to bringing delicate and attractive delicacies such as traditional bread dipped in milk, smooth caramel, fragrant curry or a delicious and nutritious cup of hot milk.

Ong Tho Condensed Milk - Delicious Taste Through the Years!

Watch full MV "Ther Museum of Age"here

From the memories recalled in the MV, it is easy to explain why Ông Thọ milk is so loved by Vietnamese people. Not only is it a dish associated with daily life, containing family and neighborly affection, Ông Thọ milk cans also go deep into the spiritual life of Vietnamese people. That is the personality, the simple, gentle soul, full of love. That is the peaceful childhood world but also extremely vivid and memorable.

As society develops, adults and children are "surrounded" by technological devices and entertainment closely linked to the internet. The childhood sky of the previous generation in the MV is a reminder that we need to let children temporarily leave technology behind, nurture their souls with interactive games, and increase emotions and creativity in their brains.

Gentle and skillful, authentic and close, Ông Thọ condensed milk brand has brought Vietnamese people back to the “Museum of Youth” through the MV of the same name. The MV is a music product in the series of communication campaigns of the national milk brand that has been associated with many Vietnamese families for nearly 50 years since 1976, recreating a very different childhood memory, full of flavors, sweetness and joy.