'Ther Museum of Youth' - MV contains the sky of memories of many generations of Vietnamese people - a time without smartphones, without internet

Amidst the hustle and bustle, amidst the rush of the last days of the year, suddenly footage of "a time gone by" is recreated, reviving so many pure, fresh emotions of a childhood sky of the 70s, 80s and early 90s.

"Ther Museum of Age" - MV causes fever in the online community in the last days of the year.

Childhood without smartphones and priceless sweet memories

There was no internet, no wifi, but the childhood of the 7x and 8x generations was a sky full of memories filled with laughter and many flavors. For them, hot cups of milk on a chilly early morning at the end of the year, cool homemade banana ice cream on a summer day, bread dipped in Ong Tho milk were precious gifts that even after 30 or 40 years, they still remember the sweet taste on the tip of their tongue.

Saigon bread dipped in milk is the most "luxury" gift in the childhood memories of the 7x to early 9x generations.

Using rustic and innocent materials, the MV "Ther Youth Museum" with the image of the beloved Ông Thọ milk box has taken the audience from one film to another, awakening memories that have "slept" for a long time.

No one can forget the feeling of dipping a piece of crispy, fragrant bread into a cup of rich Ong Tho milk, feeling the delicious sweetness spread from the mouth to every cell. The delicious taste does not only come from the milk but also the taste of happiness when eating your favorite food.

Every childhood dish contains a vivid and emotional childhood story that is unforgettable.

The same ivory-white milk, when eaten with a bowl of fruit, brings a strangely delicious flavor. Each drop of sweet, fatty milk blends with the sour, refreshing fruit, so perfectly. And then there are the hot, scorching summer days when the children gather plastic bottles and worn-out sandals and run after the ice cream cart to exchange them for ice cream topped with a little condensed milk. Everyone competes to suck it, and no matter how much they eat, they still cannot satisfy their cravings.

The ice cream seller's jingling sound that day was also very familiar, close and full of love.

For children, sensitive souls, a dish with an unforgettable taste must not only be delicious but also emotional. This is also the touch point that the MV production team intentionally put into each material. Each dish mentioned in the MV is a precious sweet memory that even with a lot of money, the 7x, 8x generation will find it difficult to find the taste of the past.

Each dish mentioned in the MV is a precious sweet memory that is hard to find again.

Innocence wrapped up in a can of Ong Tho milk

Not stopping at evoking sweet flavors, the MV “Ther Museum of Youth” also cleverly selected materials to recreate a picture of childhood full of laughter through children’s games. Not automatic planes, remote-controlled cars, or phone games… the toys of the 7x, 8x generation are “masterpieces” in the mischievous creativity of children.

In the time before the internet, children found joy in afternoons playing marbles, hide and seek, flying kites, hawking, wading across rivers and streams. Sometimes it was just a few banana leaves, sometimes grapefruits, bricks, pebbles, simple things like that but they made the children excited all day. We also cannot forget the game of communicating with a homemade “phone” made of butter tubes or the afternoons gathering in the small neighborhood, carrying sandals and throwing cans until sweating.

Can tossing, a famous game made from Ong Tho condensed milk cans, is a part of the childhood of many Vietnamese people.

Then there are the nights before the 15th of August, when children work together to make lanterns from milk cans. Many even draw on the cans as a personal mark, decorating their Mid-Autumn toys to make them unique. The jingling sound of milk cans on the village streets, combined with the crisp laughter, echoing throughout the sky, is an unforgettable memory in the minds of the children.

Ông Thọ condensed milk has been accompanying Vietnamese people since 1976, always aiming to preserve and honor pure Vietnamese values; it is the secret to bringing delicate and attractive delicacies such as traditional bread dipped in milk, smooth caramel, fragrant curry or a delicious and nutritious cup of hot milk.

Ong Tho Condensed Milk - Delicious Taste Through the Years!

Watch full MV "Ther Age Museum"here

From the memories recalled in the MV, it is easy to explain why Ông Thọ milk is so loved by Vietnamese people. Not only is it a dish associated with daily life, containing family and neighborly affection, Ông Thọ milk cans also go deep into the spiritual life of Vietnamese people. That is the personality, the simple, gentle soul, full of love. That is the peaceful childhood world but also extremely vivid and memorable.

As society develops, adults and children are "surrounded" by technological devices and entertainment closely connected to the internet. The childhood sky of the previous generation in the MV is a reminder that we need to let children temporarily stay away from technology, nurture their souls with interactive games, increase emotions and creativity in children's minds.

Gentle and skillful, authentic and close, the Ông Thọ condensed milk brand has brought Vietnamese people back to the “Museum of Youth” through the MV of the same name. The MV is a music product in a series of communication campaigns of the national milk brand that has been associated with many Vietnamese families for nearly 50 years since 1976, recreating a very different childhood memory, full of flavors, sweetness and joy.