Smart advertising helps pork sellers earn 10 billion per year

Charlotte Mitchell, who lives in Newcastle, started her business with a debt of 289 million VND. After 5 years, her shop has 6 employees and a turnover of 350,000 pounds (equivalent to 10 billion VND)/year.

In the past, if you wanted to buy food, you had to go to the market or supermarket to choose directly, but now, the development of social networks has helped us buy online quickly and conveniently.

Charlotte Mitchell, 29, pork trader in Newcastle.

Charlotte Mitchell, 29, who runs a pork business in Newcastle, said 40 per cent of her orders come from Instagram, Facebook and Twitter. Five years ago, she opened a pork butcher shop in Gosforth and began using social media to grow her business.

Currently, she owns Facebook, Instagram, and Twitter accounts, all named 'girlbutcher' with a total of more than 7,000 followers.

Mitchell shares about his business strategy: “If you want to be successful, you have to provide customers with unique products or services that the market has never seen before. When selling on social networks, I can easily connect with customers to understand their needs and provide appropriate advice. That makes business easier."

Mitchell currently has 7,000 followers on social media.

She revealed that young customers, people with families, and even those who love sports and are interested in healthy eating... often subscribe to her and seek specific advice. Mitchell mainly communicates with customers through Twitter and Facebook.

“For example, if someone watches a cooking show and they enthusiastically send me an ingredient list and ask if I have those things available, I can respond immediately,” Mitchell shares.

Mitchell's shop now has six employees. She started with a debt of £10,000 (equivalent to 289 million VND). Currently, the shop's profit has reached £350,000 (equivalent to 10 billion VND) / year.

She earns 10 billion VND/year

According to Mitchell, if you want to succeed on social media, you need to invest in content. Be especially careful not to post the same photo on Facebook, Instagram, Twitter because that will make customers bored.

Try to respond to customers as quickly as possible and measure the effectiveness of your advertising by the number of interactions on each post. You should also use hashtags in each post to make it easier to reach customers.

According to Dan Viet Newspaper