CBS News: 3 reasons to buy gold as the price is about to hit $3,000

Gold prices are approaching the $3,000/ounce mark.

2024 was a banner year for gold, and the price of gold has continued to rise sharply since the start of 2025. In just two months, the price of gold has surpassed many previous forecasts and is approaching the historic mark of $3,000/ounce. This increase in price is driven by many factors such as inflation, economic issues, and strong buying demand from both individual investors and central banks.

The rally is more than just a normal commodity price movement. It also reflects a major shift in how investors protect their assets in an increasingly uncertain economic environment. As traditional investment channels struggle, many are turning to gold as a safe haven to protect their portfolios.

If you're on the sidelines, you might think that the high price of gold means you've missed out on an investment opportunity. However, this could be the perfect time tobuy more gold for portfolioyour.

3 reasons to buy gold now

This may be the lowest price to buy in

Although gold prices have risen sharply and are approaching the $3,000/ounce mark, the current price may still be an attractive entry point. Since the beginning of 2025, gold prices have been rising continuously with small corrections and then continued to rise sharply. This suggests that the upward trend may be prolonged and not just a short-term spike.

If this trend continues, the current gold price could be the lowest in the near term. If you buy early, you could benefit greatly, like many investors last year. Conversely, if you wait, you could end up paying much higher prices in the future.

Inflation is back

After a period of subdued inflation in 2024, the phenomenon is accelerating again. The US Consumer Price Index (CPI) increased 0.5% in January 2025, the highest increase in more than a year. The annual inflation rate is now at 3%, exceeding the Federal Reserve's 2% target.

When inflation increases, the purchasing power of traditional currencies decreases. Meanwhile, gold has long been considered a tool to protect value during inflationary times. Unlike paper money, the value of gold is not affected by monetary policy decisions. Gold also has a limited supply and is recognized as a store of value. Therefore, investing in gold is an effective way to protect your assets from the effects of inflation.

The economic landscape is full of uncertainty.

The US economy is currently facing a lot of uncertainty, mainly due to changes in tax policy by President Donald Trump. These changes could have a major impact on tax structures, legal frameworks and government spending, forcing traditional investment strategies to be reconsidered.

Gold has long been considered a safe haven asset during times of economic and political transition. Its value often fluctuates independently of other assets, helping to diversify portfolios and reduce risk during volatile markets. In the current economic climate, gold is an effective insurance tool against potential risks.

With gold prices approaching $3,000 an ounce, now could be the ideal time to invest before prices continue to rise. The steady rise in prices in recent months suggests that if you wait, you could end up paying a much higher price by the end of the year. Rising inflation also reduces the value of cash, making gold an attractive option for wealth protection. In addition, economic and political uncertainty is pushing investors to safer assets. So if you want to protect your wealth and diversify your portfolio, adding gold to your investment strategy now is a wise decision.