Bringing Nghe An's brand identity to international friends

On the afternoon of July 17, under the chairmanship of Mr. Nguyen Xuan Son, Standing Deputy Secretary of the Provincial Party Committee, the Provincial Steering Committee for External Information held a conference to review the external information work in the first 6 months of the year and deploy tasks for the last 6 months of 2019. Photo: Thanh Le

Diverse and rich in form

The report of the Provincial External Information Steering Committee assessed that in the first 6 months of 2019, the Provincial External Information Steering Committee has performed well in external information work according to the policies of the Party and State.

On that basis, relevant departments, branches and localities, based on their functions and tasks, have proactively developed plans to implement foreign information activities in many diverse and rich forms, concretizing them into work contents suitable to the practical situation, contributing to promoting socio-economic development, ensuring political security of the country in general and the province in particular.

Deputy Head of the Provincial Party Committee's Propaganda Department Kha Van Tam reported on the results of the province's external information work in the first 6 months of 2019. Photo: Thanh Le

Notably, the Steering Committee has increased propaganda and promotion of the image of the country and homeland of Nghe An to domestic and international friends; propaganda to celebrate major holidays, achievements in socio-economic development of the country and the province; investment promotion activities, tourism, trade, etc.

At the same time, strengthen the fight against erroneous viewpoints and distorted arguments of hostile and reactionary forces; direct the grasping, monitoring and forecasting of ideological situations and public opinion; promptly orient public opinion to create consensus in the whole society to effectively participate in implementing the Party and State's guidelines and policies on foreign affairs.

Deputy Editor-in-Chief of Nghe An Newspaper Tran Van Hung speaks at the conference. Photo: Thanh Le

Do a good job of propaganda

Discussing at the conference, delegates pointed out the existence and limitations such as information, propaganda and tourism promotion activities are not strong and continuous, especially tourism promotion after events; providing information, propaganda and promotion of Nghe An tourism to European and American markets.

In addition, propaganda and promotion activities overlap among sectors, and there is no “conductor” to coordinate foreign information activities. The identification of Nghe An “brand” is not clear. In the coming time, Nghe An needs to have a strategic orientation to build a brand identity to promote the image of the province to international friends.

International tourists visit Nghe An's specialty products. Photo: Thanh Le

Regarding the orientation of foreign information work in the coming time, the Deputy Secretary of the Provincial Party Committee requested the Steering Committee to focus on doing well the propaganda work so that cadres, party members at all levels, sectors and people understand and well implement the Party's guidelines and policies.

The Standing Deputy Secretary of the Provincial Party Committee requested the Steering Committee to do a good job of disseminating and popularizing achievements in foreign affairs of the country in general and our province in particular; results of investment attraction and environment; results of socio-economic development; building and protecting the border, propagating seas and islands; propagating friendly and cooperative relations with other countries.

In addition, participate in the fight against the plot of peaceful evolution and the distorted arguments of hostile forces; continue to train the team doing foreign information work; promote the role of mass media agencies in doing a good job of foreign information work; contribute to Nghe An's integration in the international arena, promoting the overall development of the province.