Facebook's algorithm changes make things difficult for publishers.

June 30, 2016 14:53

Facebook has announced plans to make a series of algorithm changes to users' News Feeds. As a result, newspapers published on Facebook are seeing a dramatic drop in the reach of their articles.

According to the British newspaper Financial Times, citing information from SocialFlow, Facebook will prioritize content from family and friends. These changes will affect all content, from sharing links, videos, live streams, and images. However, the company did not mention a specific percentage.

More specifically, within the same link, Facebook will prioritize content that your friends or family have commented on, shared, and interacted with. Content posted by publishers will have a lower natural visibility rate in users' news feeds. Clearly, behind this new algorithm, the world's largest social network is aiming to target news agencies and newspapers.

Đọc báo trên Facebook đã trở thành thói quen của nhiều người dùng.
Reading news on Facebook has become a habit for many users.

As publishers struggle to attract readers and online advertising revenue declines, Facebook has become a new frontier for newspapers and magazines to reach a wider audience and improve their revenue streams.

The culmination of this relationship was Facebook's launch of Instant Articles, allowing users to read news and interact simultaneously within the Facebook app, with page loading speeds up to 10 times faster than using a web browser on a phone. Although over 1,000 news publishers already use this feature, it will also be affected by Facebook's new algorithm.

Many newsrooms and media organizations are concerned that Facebook will make them dependent on this method of news delivery, cause them to lose control of their distribution channels, and subsequently lead to them being "pressured" into accepting lower revenue sharing from advertising.

The relationship between publishers and Facebook has been strained for a long time. Facebook's move seems intended to "remind" publishers that they do not have direct access to users on the social media platform.

According to Justice

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