Facebook algorithm changes make it difficult for publishers

Facebook says it plans to make a series of changes to its News Feed algorithms, which have seen publishers on Facebook see their articles reach a dramatic decline.

According to the British newspaper Financial Times, citing information from SocialFlow, Facebook will prioritize content from relatives and friends. These changes will affect all content, from sharing links, videos, live streams and photos. However, the company did not mention a specific ratio.

More specifically, in the same link, Facebook will prioritize content that is commented, shared and interacted with by your friends or relatives. Content posted by publishers will have a lower rate of appearing naturally on users' news feeds. Obviously, behind the new algorithm, the largest social network on the planet is aiming at news agencies and newspapers.

Reading news on Facebook has become a habit of many users.

As publishers struggle to attract readers and online advertising revenue declines, Facebook has become a new frontier for newspapers and magazines to reach readers and improve revenue.

The culmination of this relationship is Facebook’s launch of Instant Articles, which allows users to read and interact with articles on the Facebook app at a page load speed 10 times faster than using a web browser on a phone. Although more than 1,000 news publishers have used this feature, it will also be affected by Facebook’s new algorithm.

Many newsrooms and press agencies are concerned that Facebook will make them dependent on this way of reporting, lose control of distribution channels, and then be "squeezed" into sharing advertising revenue.

Publishers have long had a strained relationship with Facebook, and Facebook’s move appears to be a reminder to publishers that they don’t have direct access to users on the social media platform.

According to Justice