HEINEKEN Vietnam and Bia Viet bring a Vietnamese Tet to disadvantaged people across the country
On the eve of the Year of the Snake 2025, in order to bring a Tet season with a strong Vietnamese character and contribute to spreading the spirit of mutual love, Bia Viet - a brand of HEINEKEN Vietnam, launched the program "Bia Viet and the community celebrate Tet happily" in 14 provinces and cities across the country with many meaningful and practical gifts.
The series of activities is part of the Tet charity program organized annually by HEINEKEN Vietnam, the Vietnam Red Cross Society and local government representatives.
With many fluctuations in the economy and social life, 2024 has brought many challenges to the business community as well as local communities across the country. In that context, Bia Viet, with the mission of honoring the Vietnamese national spirit, continues to promote its commitment to always accompany and create close, deep connections with the Vietnamese people, especially during important moments such as Lunar New Year.
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Accordingly, with the desire to bring a Tet season with a strong Vietnamese character to the community, the brand is actively implementing the program "Vietnamese Beer and the community celebrate Tet Peacefully 2025" with the support of the Central Committee of the Vietnam Red Cross Society in 14 provinces and cities, including Ho Chi Minh City, Ba Ria - Vung Tau, Dong Thap, Tay Ninh, Binh Phuoc, Quang Tri, Ha Tinh, Yen Bai, Son La, Ha Giang, Hai Phong, Hai Duong, Hanoi and Nghe An. The program is expected to support more than 3,100 people in difficult circumstances through many activities and practical gifts.
Coming to the program, people will be directly examined by a team of dedicated doctors and nurses, given free medicine; participate in the Tet Nhan Ai Market sessions with gift vouchers worth 800,000 VND to choose items suitable for their family's needs during Tet; and share and connect together through other special activities such as: free haircuts, giving calligraphy, wrapping Chung cake, Tet cake, and picking spring luck.
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Sharing about the program, Mr. Diep Duc Phi, representative of Bia Viet brand said:
“As a brand with the spirit of “Dam Quat Viet”, Bia Viet has always maintained its commitment to putting Vietnamese people at the center of all development activities since its launch. In particular, meaningful activities to support people every time Tet comes and Spring comes have become our annual tradition. Through the program Bia Viet and the community celebrate Tet An Vui before the year of At Ty 2025, we hope to contribute to sharing with people in difficult circumstances in the three regions of the country to prepare for a more complete and fulfilling Vietnamese Tet season, while continuing to spread the spirit of mutual love and support in the community and society.”
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The program "Vietnamese Beer and the community celebrate Tet Peacefully 2025" is part of a series of Tet charity activities implemented by HEINEKEN Vietnam in coordination with the Central Committee of the Vietnam Red Cross Society with a total value of nearly 8 billion VND. In addition to the necessary necessities for Tet, the series of activities also supports people in taking care of and improving their health to welcome a new spring of peace and health. It is expected that the series of activities will accompany more than 7,000 households across 27 provinces and cities from January 3, 2025 to January 24, 2025, with gifts that not only have material value but also contain the hearts of HEINEKEN Vietnam staff and partners.
.jpg "Mức thưởng Tết ở Câu lạc bộ Sông Lam Nghệ An")
.png "Địa điểm bắn pháo hoa Tết Âm lịch 2025 tại Quảng Trị")
