The difference between men and women when shopping online

June 24, 2016 22:25

Price is an important criterion for men when shopping online, while women consider many different factors.

Khi thương mại điện tử xuất hiện, nam giới mới là đối tượng nhanh chóng chuyển phần lớn hành vi mua sắm của mình từ hình thức truyền thống sang loại hình mới này. Cụ thể, dù phụ nữ chịu trách nhiệm hầu như mọi mua sắm trong gia đình nhưng tổng giao dịch thương mại điện tử của phụ nữ năm 2010 chỉ ở mức 60% và nam giới là 40% theo số liệu của comScore. Đến 2012, tỷ lệ này lần lượt thay đổi còn 58% - 52%, theo công ty nghiên cứu Greenfield.
When e-commerce emerged, it was men who quickly shifted most of their shopping behavior from the traditional form to this new type. Specifically, although women are responsible for almost all household shopping, total e-commerce transactions by women in 2010 were only 60% and men were 40% according to comScore data. By 2012, this ratio changed to 58% - 52% respectively, according to research firm Greenfield.
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According to 2015 data, 22% of men in the US often shop on mobile devices, while the rate for women is only 18%.
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40% of men aged 18-34 say they would buy everything through e-commerce, compared to 33% of women in the same age group.
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Male consumers tend to shop at auction sites, such as eBay.
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Men are primarily concerned with price, while women consider more factors in their shopping behavior.
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In adolescence, shopping habits also have differences when the rate of male teenagers who like to shop online is 86%, while that of female teenagers is about 76%. This group especially likes to shop on popular sales sites such as Amazon, eBay, while female teenagers have different shopping habits on small, different sales sites, especially clothing websites.

According to VOV

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The difference between men and women when shopping online
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