Differences between men and women when shopping online.
Price is a key criterion for men when shopping online, while women consider a variety of other factors.
 |
| With the advent of e-commerce, men were the first to shift a large portion of their shopping behavior from traditional methods to this new form. Specifically, although women are responsible for almost all household shopping, the total e-commerce transactions of women in 2010 were only 60% and men 40%, according to comScore data. By 2012, these percentages had changed to 58% and 52% respectively, according to research firm Greenfield. |
 |
| According to 2015 data, 22% of men in the United States regularly shop on mobile devices, while the rate for women was only 18%. |
 |
| 40% of men aged 18-34 say they would buy everything through e-commerce, compared to 33% of women in the same age group. |
 |
| Male consumers often prefer shopping at auction sites, such as eBay. |
 |
| Men are primarily concerned with price, while women consider a wider range of factors when making purchases. |
 |
| In adolescence, shopping habits also differ, with 86% of male teenagers preferring online shopping compared to approximately 76% of females. This demographic particularly favors popular online marketplaces like Amazon and eBay, while female teenagers tend to shop on smaller, more niche sites, especially clothing websites. |
According to VOV
