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Public administration for the people: Not just a slogan

Associate Professor, Dr. Do Chi Nghia DNUM_BDZAHZCACF 12:23

The "event" of Vice Chairman of the People's Committee of Bac Giang Province (now Bac Ninh) Pham Van Thinh directly participating in livestreaming to sell fabric to people is receiving much praise from the public. It is not because of the amount of fabric sold in just one livestream session of up to 54 tons or the deep understanding and grasp of the market psychology of the 8X generation Vice Chairman that made an impression, but the community is more interested in a simple aspect: His heart for the people.

Many people who understand the story shared that to have a famous Luc Ngan lychee region today is the effort of many people, including enthusiastic and responsible cadres. Exploiting large markets like China, to maintain lychee sales even during the years when the Covid-19 pandemic was raging, it took a lot of effort, intelligence, understanding and connecting the market, maintaining relationships with traders in neighboring countries. Similarly, the famous Son La fruit region today also marks the cadres of the "founding" period, who were dedicated and meticulous from planning to testing suitable tree varieties, thoroughly understanding the market, and working with the people to build a fruit brand on land that was previously not easy to grow trees.

Screenshot 2025-07-13 at 12.21.06
Mr. Pham Van Thinh - Vice Chairman of Bac Ninh Provincial People's Committee (white shirt), sells lychee on livestream.

However, the appearance of a provincial leader on a social media platform to sell agricultural products to people is still something very new. In the age of technology, the effect on social media platforms is huge. People are familiar with the image of artists, famous people, and influencers going online to promote products. It is not uncommon for livestream sessions worth tens of billions of dong, hundreds of billions of dong, and it is not uncommon for surprisingly cheap items to be offered for sale.

The appeal of famous faces or the appeal of fast-paced consumption trends has prompted customers to close deals. However, the downside is a chaotic online market, where it is difficult to distinguish between real and fake. False advertising, counterfeit goods, and goods of unknown origin are rampant, and consumers have suffered. Authorities have had to intervene and deal with them decisively, with the case of “Kera Candy” being hyped as a “vegetable substitute” being a typical example.

When beauty queens, KLOs, and people who have been awarded “for the community” awards are also in trouble with the law for “deceiving consumers”, the appearance of a Vice Chairman of the Provincial People’s Committee livestreaming to sell lychees to people in the middle of the peak harvest season is what people are waiting for. It is like a balance, whether social networks are good or bad depends on how people use them. Using social networks to benefit the country and the people, the image of officials becomes more ordinary and convincing.

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Illustration photo: dangcongsan.vn

I just realized that the point of view is very correct: Being a cadre, you must have a specific product. That product is the satisfaction of the people. There are big policies and strategies that must be elaborately developed and implemented over a long period of time to be effective. But there are also things that can be done immediately, "spontaneous" actions like the confession of the Vice President that contain the deep sense of responsibility of today's civil servants.

In any commune or ward where people still complain about authoritarianism, arrogance, and making things difficult for people; in any commune or ward where work is delayed, where officials rely on outdated regulations or deliberately misunderstand regulations, causing work to stagnate, then the leaders of that commune or ward, especially the heads of the Party Committee and government, cannot be evaluated as "excellently completing their tasks" or considered for promotion to higher positions.

With the promotion of technology application, especially the VNeID system developed by the National Population Data Center of the Ministry of Public Security, other management agencies can take advantage of the electronic data system to best serve the people.

The convenience of technology and the determination to strongly change the administrative system from "management" to "serving" the people are bringing about positive and clear changes in many fields, especially hot and sensitive fields such as land, tax, insurance, health care, etc.

All conditions are sufficient, what remains is awareness, responsibility, and a proactive attitude to serve the people. With a two-level local government model, in which the ward and commune levels are decentralized to handle basic administrative procedures, it is expected that the spirit of serving the people will spread further. The measure of the quality and capacity of cadres will become increasingly clear.

With the same simple administrative procedures and the same work, why can your ward or commune do it while ours is stuck? When handling work on a technology platform, officials must update regulations and must strive to renew themselves to meet work requirements and people's expectations.

In fact, when officials consider serving the people as their duty and solving problems for the people as happiness, there will be no shortage of positive initiatives and good practices to spread in the community.

When officials are close to the people, close to the people, and for the people, not only will work efficiency be improved and the prestige of the Party Committee and government be strengthened, but a positive atmosphere will also prevail in society and on digital platforms. A society with many good things, where people put their full trust in the government and in public servants, that is the goal to be achieved.

To do so, it is necessary to encourage the spirit of dedication, creativity, daring to do, daring to take responsibility, for the common good. More specific regulations are needed to protect good cadres who dare to think, dare to do, and at the same time, strongly cut unnecessary administrative procedures. Timely reward exemplary people who serve the people, using the good to eliminate the bad as our ancestors used to say.

There will be more creative officials who can think of many things that are useful to society and the community. The public service system will develop, and people can stay at home to carry out administrative procedures instead of waiting in front of narrow, cramped, and hot windows. There will be more smiles in the office, when people have their work quickly resolved and officials will be happy because they can support people according to their duties. There will be more chairmen and secretaries who are not only willing to go online to promote products for their province and commune, helping farmers overcome difficulties in output, but also have a thorough understanding of the market, and are willing to support investors and businesses with premises and land in a selfless and responsible manner, for the common good...

Winning the hearts of the people is winning everything, losing the hearts of the people is losing everything. Certainly, there are still many officials working and acting for the people every day that the public does not know about. But to make good people and good deeds a common trend, we certainly have to strive a lot.

Hopefully, with the determination and efforts of the entire political system, the public administration will be consolidated and perfected by institutions, technology, example setting and discipline so that good deeds become everyday things, serving the people is obvious and no longer a "phenomenon" on social networks like the case of the Vice President livestreaming to sell fabric in Bac Giang!

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Public administration for the people: Not just a slogan
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