On November 11, China entered a shopping frenzy.

Cainiao - a delivery company will launch an automated delivery service this time. Photo: Internet

November 11 is a consumer event that takes place exclusively inChinabut the world's largest. On this day last year, more than 1.9 billion items were purchased in this country of 1.4 billion people. This year, in an effort to revive a consumer market that has just experienced a shockCovid-19, online sales systems mobilized about 3 million employees, booked 4,000 planes and ships to fulfill orders.

Market forecasts show that robot vacuum cleaners, mops, vacuums, and tool boxes will be the hottest items.

Also according to consumer trend analysis, due to the epidemic, travel and shopping plans that have been "backlogged" will be released this time to a "crazy" level.

“Online shopping is usually booming with mass-market items, but this year it’s likely that luxury items will make an impression,” said Michael Norris, a market expert at Shanghai-based consultancy Agency China.

Singles Day 11/11 is an initiative of China's largest online retail group. There are other retail days following this event but they cannot compare to Alibaba in terms of sales and revenue. On 11/11/2019, the total transaction value reached over 210 billion yuan, equivalent to over 31 billion USD. More impressively, in just over 1 minute when Alibaba started taking orders, the revenue reached 1 billion USD.

According to revealed information, more than 350,000 domestic and foreign brands registered to trade on November 11 this year.