Nghe An: 100% of 3-star or higher OCOP products are put on e-commerce platforms

Nghe An Provincial People's Committee has just issued Plan No. 2345/UBND - TH dated April 6, 2022 on implementing the Plan to bring agricultural production households to e-commerce platforms in 2022.

In 2022, 100% of products achieving 3-star OCOP will be supported for consumption on e-commerce platforms. Photo: Thanh Phuc

Accordingly, the goal of the plan in 2022 is that 100% of agricultural production households are communicated about the program; 100% of agricultural production household information data serving transactions and business on e-commerce platforms is standardized and digitized; 100%OCOP productsMeeting the criteria of 3 stars or higher, they are put on the e-commerce platform "Postmart.vn" of VNPost, "Voso.vn" of ViettelPost; 100% of agricultural production households with products put on the e-commerce platform are trained in digital skills, business skills, and other skills to increase knowledge of sales and online payment on digital platforms; increase the number of visitors and activities on the e-commerce platform by 15-20%.

To effectively implement the above objectives, the Provincial People's Committee has assigned specific tasks to each relevant department. Specifically, the Department of Information and Communications presides over and advises the Provincial People's Committee to issue a communication plan to bring agricultural production households to the e-commerce platform; localities promote communication to bring agricultural production households to the e-commerce platform, focusing on communication through the commune radio system, integrating into other conference and training programs.

In addition to ensuring origin, products must also be accompanied by stories about history, regional culture... for communication and dissemination. Photo: Thanh Phuc

Todigitizing agricultural production data,The Department of Agriculture and Rural Development is assigned to coordinate with relevant agencies and units to collect data on agricultural production households, classify households, identify target groups according to scale and product groups; digitize data. At the same time, select 3-40 typical agricultural products of the province, build them into spearhead products that ensure origin, provenance, history, process, farming environment and stories surrounding the products such as culture, history, product features... to organize communication to spread.

Postal enterprises organize training courses on e-commerce knowledge for production households; support the activation of accounts on e-commerce platforms and online payment accounts for households that need to bring qualified products, products certified for food safety, products with certificates such as OCOP, VietGAP, GlobalGAP, HACCP, ISO... to e-commerce platforms. At the same time, support customers in searching for information, participating in the experience, buying and selling Nghe An agricultural products on e-commerce platforms.

Promoting sales at fairs, conferences and seminars is one of the specific tasks of the plan. Photo: Thanh Phuc

In addition, relevant agencies and units organize or integrate marketing programs,sales promotionto encourage people to buy and sell agricultural products on e-commerce platforms.