Nghe An supports the development of product designs and origin tracing stamps.
(Baonghean.vn) - Products need to be invested in design, packaging, have clear traceability, concentrated product quantity enough to meet distributors; flexible in approach and serving customer needs... are solutions to help Nghe An's agricultural, forestry and fishery products have a larger and more stable consumer market.
In order to find stable and sustainable outlets for agricultural, forestry and fishery products, on the morning of October 31, the Department of Agriculture and Rural Development held a conference to connect the consumption of agricultural, forestry and fishery products in the area.
Nghe An is a province with a variety of agricultural, forestry and fishery products. However, most of the production and processing are still on a small scale, with little deep processing; product designs and packaging are not innovative, and marketing, promotion and product introduction are limited. These are the "barriers" that prevent the province's agricultural, forestry and fishery products from achieving the desired income value and having few opportunities to access large domestic and international markets.
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| Delegates attending the conference on connecting consumption of agricultural, forestry and fishery products. Photo: Phu Huong |
Therefore, at the conference, in addition to pointing out difficulties in product consumption, representatives of businesses in the province presented many experiences and solutions to promote the search and expansion of markets for agricultural, forestry and fishery products.
Accordingly, after the requirements for product quality and origin, the final factor for customers to choose is still the design and product marketing, when customers have many choices in products of the same segment and function.
Therefore, manufacturing units, whether traditional or high-tech, must focus on investing in packaging and product labels. Distribution businesses need to grasp market demand well, be flexible in product distribution, and have a diverse and abundant source of goods; in which, doing a good job of customer service is the number 1 important factor to retain customers.
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| Delegates visit booths displaying products of production units in Nghe An province. Photo: Phu Huong |
To facilitate Nghe An agricultural, forestry and fishery products to enter supermarkets and large distribution systems, there needs to be an organization or unit to guide the production process to create products that meet the criteria of importing units, and at the same time purchase products centrally to have enough quantity of goods as required.
Comrade Tran Huu Tien - Deputy Director of the Department of Agriculture and Rural Development emphasized: In the coming time, Nghe An will continue to promote the introduction and promotion of products to the market outside the province and export. Focus on building safe food production areas associated with the application of high technology, creating a stable source of goods, supporting the development of product designs, origin traceability stamps; strengthening communication work.
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| Signing contracts for the supply and consumption of agricultural, forestry and fishery products at the conference. Photo: Phu Huong |
However, Mr. Tien said that in order to boost the consumption of agricultural, forestry and fishery products, distribution enterprises and manufacturers need to have close and loyal connections on the basis of mutual benefit; regularly exchange to grasp market demand, thereby having appropriate production and supply plans.
At the conference, a number of large distributors inside and outside the province signed contracts to supply and consume products with many manufacturers and suppliers of agricultural, forestry and fishery products in the area.
