Nghe An agricultural products are gradually becoming popular on e-commerce platforms

Increase sales thanks to listing

The story of digital transformation in production and business is no longer strange to farmers. Farmers pay special attention to using e-commerce platforms, online sales channels, direct interactive sales (livestream) ... to promote and consume products.

Mr. Tran Ngoc Huy in Tho Son hamlet, Tho Hop commune, Quy Hop district has opened a wooden painting production facility for 4 years now. Having confidence in his skills, Huy boldly invested in more machinery to produce decorative details on wooden materials. Thereby, reducing labor, increasing productivity and product quality, and speeding up the processing process towards mass production.

Huy said: Digital transformation is effectively applied not only in researching and creating designs suitable for each type of product, but also in online sales. Expanding the consumer market on digital platforms helps businesses reach new customer files, in line with current consumption trends... According to calculations, the amount of products consumed by the facility has increased sharply compared to traditional sales methods.

As for Mr. Duong Van Toan in Hong Thap hamlet, Nghia Loc commune, Nghia Dan district, with the desire to develop the family economy as well as create jobs and increase income for local people, in 2021, he borrowed 450 million VND to grow oyster mushrooms. This is the first mushroom growing model in the commune. The main raw materials for growing oyster mushrooms are sawdust and agricultural by-products such as leaves, tree trunks, straw... which are environmentally friendly.

After harvesting, oyster mushrooms are imported to wholesale markets, traders, and clean food stores in the province at a price of 30,000 - 40,000 VND/kg. With an output of 2.5 - 3 tons per month, the family earns a revenue of 75 - 90 million VND, after deducting costs for raw materials, labor, etc., bringing a relatively stable income.

Mr. Toan said: This is a green economic model, utilizing by-products in production to create clean, environmentally friendly products. In the coming time, I will expand the production scale, buy more machinery, expand the workshop, especially buy automatic blanking machines, not doing it manually like now, from there hopefully the output will be increasingly increased. To make the product reach further, we also focus on bringing the product to the floor, selling via social networks...

Having been in the seafood processing business for more than 30 years, it was not until 2022 that the business of Ms. Nguyen Thi Huyen - Director of Son Huyen Seafood Company Limited (Cua Lo Town) really developed when 3 product lines including: special squid rolls, breaded shrimp, seafood spring rolls met 3-star OCOP standards.

Ms. Huyen shared that investing in technology is a key factor for businesses to improve product quality and expand output markets. She has invested more than 4 billion VND to upgrade and equip a system of freezers, preservation machines, food grinders and oil-separating fryers. This method has helped control quality from raw material preparation to product processing and packaging. At the same time, in addition to selling through traditional channels, the company has diversified its sales methods through social platforms such as Facebook and Zalo, thanks to which, customers are constantly expanding and sales are increasing.

Continue to digitize production and business

With the message "Enhancing the value of Vietnamese agricultural products through digital commerce platforms", the People's Committee of Nghe An province and related departments have issued many communication instructions to support bringing agricultural production households to e-commerce platforms. Taking advantage of the advantages of digital technology platforms, many businesses and production facilities have participated in displaying and introducing at fairs and forums connecting the consumption of regional agricultural products; rural markets on the Tiktok platform, supply and demand connection conferences organized by the Department of Industry and Trade, Department of Agriculture and Rural Development, etc.

Thereby, increasing interaction and connection with the community; customers can experience, give comments and feedback on products and services. The interaction between customers and manufacturers helps manufacturers grasp the market, customer psychology and create effective product promotion strategies.

Mr. Nguyen Van Hiep - Head of Trade Management Department, Department of Industry and Trade said: In parallel with trade promotion activities, connecting supply and demand, recently, the Industry and Trade sector has proactively guided businesses to build booths and websites, and participate in e-commerce trading floors. Deploying support for the production of short films advertising businesses, advertising products... on television, websites, social networks, trading floors... for organizations and production and business units. The Department of Industry and Trade has supported Cao Bao Long Company Limited, Mami Farm Company Limited, OFFICE 360 Joint Stock Company... to develop online brands by building clips broadcast on digital platforms through the production of TVC advertisements and short films introducing businesses.

Implementing the Provincial People's Committee's Plan on Developing Nghe An E-commerce for the period 2021-2025 and the Plan to Support Bringing Agricultural Production Households to E-commerce Platforms, Promoting the Development of Digital Economy in Agriculture and Rural Areas of Nghe An Province, in 2024, organize training for more than 200 students who are state management officials, enterprises, cooperatives, craft villages, production and business households... in Nam Dan district to improve knowledge and skills in applying e-commerce - Effective business on digital platforms. Coordinate with Vinh University to organize the training course "Students with E-commerce in the Digital Age" for more than 150 students with practical knowledge (Tiktok Shop, Shopee Store Management,...) contributing to the development of local digital human resources. Coordinate with districts, cities and towns to promote posting local products on e-commerce trading platforms.

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As of September 13, 2024, the total number of enterprises, cooperatives, craft villages, and agricultural production households in Nghe An listed on e-commerce platforms was 266,373 households, with a total of 8,836 products listed on the platform, ranking 5th in the country in terms of the number of products listed.

With the support, guidance and companionship of the Department of Industry and Trade, in addition to participating in e-commerce platforms or using their websites to promote and introduce products, many units, businesses and production and business entities in the area have taken advantage of social networking sites to promote, interact and consume products and services. This is the solution to bring digitalization into people's lives in the most practical and effective way, thereby promoting the development of diverse forms of trade.

In addition to digitalization in agricultural production, the application of e-commerce among the people is increasing rapidly. Some value-added services such as entertainment, training, remote health care consultation, online learning, convenient services such as looking up exam scores, registering for school, etc. have initially created application needs among the people.