Tet Dinh Dau 2017 Movies: Comedy still dominates

For the past three years, Vietnamese movies have had many seasons, but as tradition, Tet movies are still awaited by audiences, eagerly curious to see what's new in the new "dish"...

And the Dinh Dau Tet season 2017 will have at least 5 movies released in theaters with all kinds of fun, sweet, bad things at first, good things at last, full of Tet atmosphere: "Run then think", "Strange forest", "Fairy with five houses", "Luc Van Tien: Kungfu peak" - Hoang Phuc, "Suitcase of love". And 2 movies scheduled to be released during Tet: "My girlfriend is the boss", "Lost home for Tet"...

Comedy still dominates

In the 5 films scheduled to be released during Tet, the comedy element seems to be the main one, whether it is a psychological action film or a fantasy adventure film. Just looking at the cast with "comedy" faces of the "star" level such as: Hoai Linh in 2 films: "The Strange Green Forest", "The Fairy Has Five Houses"; Viet Huong in "Run Then Think"; Meritorious Artist Thanh Loc, Kieu Mai Ly in the film "Luc Van Tien: Tuyet Dinh Kungfu", we immediately understand that the content of the film is definitely humorous.

Viet Huong (in black) and the actors in the movie "Run then think". Perhaps comedy is a safe calculation for the producer when releasing the movie during Tet, so somehow they have to turn tragedy into comedy, horror into comedy, romance into comedy, reuse the "trick" of beautiful woman - rich man with many humorous situations...

“Run and think” tells the story of a young couple, the wife is a lounge singer, the husband stays home to take care of their child, he has autism. One day they are forced to embark on an unexpected journey, going through many dangers, but in the end the family is safe and happy.

The movie “Strange Jungle” creates a mysterious atmosphere, telling the story of a jungle man with many humorous situations, suddenly one day meeting a group of young friends going on a “backpacking trip”, and the origin of the forest gradually reveals.

It was thought that the historical film was based on a literary masterpiece, "Luc Van Tien" by Nguyen Dinh Chieu. When it was adapted into the film "Luc Van Tien: Tuyet Dinh Kung Fu", it became a modern comedy. 21st century Luc Van Tien was lost in a countryside, intending to learn martial arts, then met a blind teacher who taught him how to be a good person.

“Love Suitcase” is supposed to be a romantic psychological film but is actually a horror comedy. The film tells the story of a taxi driver taking an overseas Vietnamese from Lien Khuong Airport - Da Lat back to the city. He unexpectedly encounters a girl hanging herself. He heroically saves her, then the overseas Vietnamese is chased by a group of people and forgets the mysterious suitcase in the taxi…

And in “The Fairy with Five Houses”, a film about beautiful women and rich men, tells a rather old story about a country girl who goes to the city to work in a restaurant and tries to change her life by hooking up with a rich man with many "jokes"...

In the end, the movies, no matter what elements they have, all have comedy, and in the end, have a very happy ending, suitable for the Tet atmosphere.

Which movie will be the hottest at the box office?

Looking back at the 2016 Tet season, there were also 5 films released in theaters, 4 of which were comedy films and none of them had the expected revenue. The 2017 Tet season films are still a mystery because looking at the films, we have not seen any film that can create surprises even though the cast are all "stars", with names that the producers expect to be a "guarantee" for the box office.

Even with the film, a new "trick" was used for PR, "Run and think", with a campaign to carry out a series of launch events (showcase), the first public exhibition called "Sheep Farm Run and think", recreating the film's setting as a sheep farm in Ninh Thuan with 100 stuffed sheep for the audience to take pictures, visit, play interactive games, and release a photo book about the process and behind the scenes of making the film.

Miu Le and Hua Vi Van in the movie "My girlfriend is the boss".

Perhaps, the comedy formula with comedy “stars” is no longer a “strange dish”, there are no tricks to attract the audience. Not to mention “using” the same actor for many movies year after year, season after season, and that actor is seen almost every week several times on reality TV game shows, creating a feeling of boredom and lack of appeal.

The content of the films is also unattractive, few of them have deep contemporary realism, even quite superficial, easy on situations and details. Many films are of the quality of upgraded video, so the "cinema" quality is poor, but the quality of television drama is dense.

For producers, Tet movies are often considered as "sweets" for fun, so they invest moderately in both script and technique, with production time following the formula of "hit fast, win fast", and after Tet season, they put them away (except for movies that are lucky enough to be "hot" and shown little by little), leaving them to compete to make movies in other seasons of the year.

In less than 2 months, it will be the 2017 Tet movie season. It is difficult to predict which movie will be the “hottest”, because in general, the 2017 Tet movies have not seen any breakthrough or creativity, even some movies have very old themes, and the actors are also too old. When will Tet movies have high quality art and meaningful content?

According to VOV