Tet Dinh Dau 2017 Movies: Comedy Still Dominates

For the past three years, Vietnamese films have had many seasons, but as tradition, Tet films are still awaited by audiences, eagerly curious about what the new "dish" has to offer...

And the Dinh Dau Tet season 2017 will have at least 5 movies released in theaters with all kinds of fun, sweet, bad things at first, good things at last, very Tet "atmosphere": "Run then think", "Strange green forest", "Fairy with five houses", "Luc Van Tien: The ultimate kung fu" - Hoang Phuc, "Vali tinh yeu". And 2 movies scheduled to be released during Tet: "My girlfriend is the boss", "Lost back home for Tet"...

Comedy still dominates

In the 5 films scheduled for release during Tet, the comedy element seems to dominate, whether it is a psychological action film or a fantasy adventure film. Just looking at the cast with famous “comedy” faces such as: Hoai Linh in 2 films: “The Strange Green Forest”, “The Fairy with Five Houses”; Viet Huong in “Run and Then Think”; Meritorious Artist Thanh Loc, Kieu Mai Ly in the film “Luc Van Tien: Tuyet Dinh Kungfu”, we can immediately understand that the content of the film is definitely humorous.

Viet Huong (in black) and the actors in the movie "Run then think". Perhaps comedy is a safe calculation for the producer when releasing the movie during Tet, so somehow they have to turn tragedy into comedy, horror into comedy, romance into comedy, reuse the "trick" of beautiful woman - rich man with many funny situations...

“Run and Think” tells the story of a young couple, the wife is a lounge singer, the husband stays home to take care of their child, and has autism. One day they are forced to embark on an unexpected journey, going through many dangers, but in the end, the family is peaceful and happy.

The film “Strange Jungle” creates a mysterious atmosphere, telling the story of a jungle man with many humorous situations, suddenly one day meeting a group of young friends going “backpacking”, and the origin of the forest gradually reveals.

It was thought that the historical film was based on a literary masterpiece, "Luc Van Tien" by Nguyen Dinh Chieu. But when it was adapted into the film "Luc Van Tien: Tuyet Dinh Kung Fu" it became a modern comedy. 21st century Luc Van Tien was lost in a countryside, intending to learn martial arts, then met a blind teacher who taught him how to be a good person.

“Suitcase of Love” is supposed to be a romantic psychological film but it is actually a horror and comedy film. The film tells the story of a taxi driver taking an overseas Vietnamese from Lien Khuong Airport - Da Lat to the city, unexpectedly encounters a girl hanging herself, heroically saves her, then the overseas Vietnamese is chased by a group of people, leaving a mysterious suitcase in the taxi...

And in “The Fairy with Five Houses”, a film about beautiful women and rich men, tells a rather old story about a country girl who goes to the city to work in a restaurant and tries to change her life by hooking up with a rich man with many "jokes"...

In the end, the films, no matter what elements they have, all have comedy, and in the end, a very happy ending, suitable for the Tet atmosphere.

Which movie will be the hottest at the box office?

Looking back at the 2016 Tet season, there were also 5 films released, 4 of which were comedies and none of them had the expected revenue. The 2017 Tet season is still a mystery because looking at the films, we have not seen any film that can create surprises even though the cast are all “stars”, with names that the producers expect to be a “guarantee” for the box office.

Even with the film, a new PR tactic was used, “Run and think”, with a campaign to carry out a series of launch events (showcase), the first public exhibition called “Run and think sheep farm”, recreating the film’s setting as a sheep farm in Ninh Thuan with 100 stuffed sheep for the audience to take pictures, visit, play interactive games, and release a photo book about the process and behind the scenes of making the film.

Miu Le and Hua Vi Van in the movie "My Girlfriend is the Boss".

Perhaps, the comedy formula with comedy “stars” is no longer a “strange dish”, there are no tricks to attract the audience. Not to mention “using” the same actor for many movies year after year, season after season, and that actor is seen almost every week several times on reality TV game shows, creating a feeling of boredom and lack of appeal.

The content of the films is also unattractive, few of them have deep contemporary realism, even quite superficial, easy on situations and details. Many films are of the quality of upgraded video films, so the "cinema" quality is poor, but the quality of television drama is dense.

For producers, Tet movies are often considered as “sweets” for fun, so they invest moderately in both script and technique, and the production time follows the formula of “hit fast, win fast”, after Tet season they put them away (except for the lucky “hot” movies that are shown little by little), leaving them to compete to make movies in other seasons of the year.

In less than 2 months, the 2017 Tet movie season will begin. It is difficult to predict which movie will be the “hottest”, because in general, the 2017 Tet movies have not shown any breakthrough or creativity, and some movies even have old themes and actors. When will Tet movies have high-quality art and meaningful content?

According to VOV