Tan Long Group: Developing clean agriculture and 5-year market share growth target

Pursuing sustainable agriculture

Tan Long has a history of more than 20 years, but has only really "got involved" in agriculture in the last 10 years and most notably still operates in the rice sector. The group of businessman Truong Sy Ba was once known for its international winning contracts and its position as the largest private enterprise in Asia supplying Japonica rice to Korea...Tan Long GroupThe brand is positioned as a business that "shines with Vietnamese agriculture" with a green and clean development model following a sustainable trend.

The rice ecosystem - the "backbone" of Tan Long's agricultural sector - is built in a complete chain from controlling the seeds planted in the field, a stable source of rice purchases thanks to cooperation with farmers and farmer organizations, a system of post-harvest processing and packaging factories near the raw material area. All are located in the Mekong Delta - the largest rice supplying region in the country for both export and domestic consumption. The next link is market development and a nationwide distribution channel network.

The largest scale Hanh Phuc rice factory in Southeast Asia is invested by Tan Long Group. Construction in An GiangPhoto: PV

Doing agriculture from the root like Tan Long is building, as the group's industry leader shared, is determined to require a lot of time, both developing and operating flexibly. But it is necessary to complete a complete ecosystem so that businesses can be proactive in raw material sources and especially proactively control product quality - the core issue of sustainable development.

Developing in a sustainable way also requires mentioning the story of protecting the environment and ecology; improving product quality while increasing farmers' income. According to Mr. Nguyen Chanh Trung - Deputy General Director of Tan Long, the group is not afraid to buy rice at competitive prices in a beneficial way and is willing to share seasonal risks with farmers so that both sides have the highest commitment to standard farming processes and say no to pesticides for health. Tan Long also focuses on local specialty products, suitable for growing soil to gradually eliminate pesticides.

Efforts and goals to increase domestic traceable rice market share

Total domestic consumption is about 10 - 11 million tons of rice each year. Of which, high-quality, branded, and origin-controlled small-bag rice accounts for about 10 - 15% of total rice consumption (about 1.6 million - 1.7 million tons/year). And Tan Long aims to reach 10% of this 1.6 - 1.7 million tons in at least the next 5 years.

Some A An rice products that Tan Long Group is serving the domestic marketPhoto: PV

The strategy of the representative in the agricultural sector is to flexibly regulate exports and focus on the domestic market. According to Mr. Nguyen Chanh Trung, the domestic rice market has great potential and is suitable for the ecosystem that the group is building. This is also a long-term direction, aiming for a vision of sustainable development because the demand for delicious rice and domestic rice is increasing.

The project “Restructuring Vietnam’s rice industry to 2025 - 2030” has a core content of changing the mindset from growing high-yield but low-quality rice varieties to high-quality varieties. Meanwhile, Tan Long also chose to increase the proportion of main products such as fragrant rice, specialty rice, shrimp rice and 100% organic - all of which are high-quality rice products.

The kitchen of SLNA Football Club is using rice products from sponsor Tan Long Group to serve coaches and athletes. Photo: PV

At present, this enterprise is still focusing on investing in completing the largest rice mill system in Southeast Asia in An Giang, re-planning strategic consumption areas and tending to choose growing areas near production sites.

Tan Long Groupalso pays great attention to and regularly carries out activities for the community and society. Along with its agricultural products, Tan Long accompanies the people of Central Vietnam during storms and floods, accompanies children in the highlands near the border...

Most recently, Tan Long has been present in most of the “hot spots” of the Covid-19 pandemic with cash support of 5 billion VND and more than 1,000 tons of rice in Bac Giang, Bac Ninh, and Ho Chi Minh City.