Vinamilk brand is valued by Forbes at over 1.7 billion USD, the highest in Vietnam

(Baonghean.vn) - On July 3, 2017, the list of "40 most valuable corporate brands in Vietnam" was announced by Forbes Vietnam, Vinamilk was honored to be at the top of this list with a value of more than 1.7 billion USD, accounting for more than 30% of the total value of 5.4 billion USD of the 40 brands.

This is also the second consecutive year that Vinamilk has topped the list with a brand value increase of 13% compared to last year and double the brand value of the next ranked enterprise.

From the figure of 1.5 billion USD in the list announced in 2016, Vinamilk's brand value in this year's ranking has increased by 13% and is twice as large as the brand value of the second ranked enterprise Viettel - 849.6 million USD. That has demonstrated not only Vinamilk's overwhelming growth to maintain the No. 1 position in the market, but also its constant striving to surpass its own success.

Head office of Vietnam Dairy Products Joint Stock Company in Ho Chi Minh City.

In this list of 40 most valuable companies in Vietnam, the consumer goods group is overwhelmingly represented, followed by the finance - banking group and finally technology - telecommunications. Forbes Vietnam only includes in the evaluation list enterprises with transparent financial data, so not all large private enterprises and state-owned enterprises in Vietnam are included in the evaluation. However, most of the prominent enterprises in the current market in Vietnam are included.

Forbes' evaluation method is to calculate the role of the brand's contribution to the business performance of the enterprise. The most valuable brands are those that achieve large revenues in industries where the brand plays a leading role. After making a preliminary list of more than 80 enterprises with brands, Forbes Vietnam calculated the income before tax and interest, then determined the value of the contribution of intangible assets. The overall brand value is determined based on the industry average P/E ratio (the ratio between the market price and the net income per share that the brand brings). For unlisted companies, it will be compared with companies in the same industry and of the same size to determine the brand value.

Since the beginning of 2017, Vinamilk and Ms. Mai Kieu Lien - General Director of Vinamilk have been honored 4 times in Forbes Asia and Vietnam through the following votes: 2000 largest companies in the world - Global 2000; 50 best listed companies in Vietnam; 50 most influential women in Vietnam and now Top 40 most valuable brands in Vietnam. These are all prestigious and reputable lists not only in Vietnam but also internationally. Vinamilk's strong internal strength and desire to grow are always demonstrated by the numbers and achievements that the company has achieved in the recent past.

Vinamilk is one of the brands that always receives the attention of consumers.

Vinamilk is currently headquartered in Ho Chi Minh City, with 3 branches, 13 factories and 10 farms across Vietnam (including the only organic farm meeting European organic standards in Vietnam, which was inaugurated in March 2017).

In addition, Vinamilk also has factories abroad such as in the US (owning 100% of the Driftwood factory in California), Cambodia (owning 100% of the Angkormilk factory in Phnom Penh), New Zealand (owning 22.8%) and a subsidiary in Poland. Vinamilk's products have been exported to 43 countries around the world such as the US, Japan, Australia, Thailand, Myanmar, Bangladesh, the Middle East, etc.

With the plan to develop new farms, the company will increase the total number of Vinamilk cows from farms and households to about 100,000 in 2017 and about 120,000 - 140,000 in 2020, with the expected milk output by 2020 to more than double, at 1,000 - 1,200 tons/day, ensuring an abundant supply of pure natural milk for millions of Vietnamese families./.

PV