From transparent technology to human values: The story of Vietnam's first charity social network
Launched in 2021 under the direction of the Ministry of Science and Technology, in coordination with the Vietnam Red Cross Society and socio-political organizations, the Charity Platform developed by the Military Commercial Joint Stock Bank (MB) has opened a new direction for community volunteer activities in the digital age.
Designed like a miniature social network, with just a few steps, users can initiate a fundraising campaign and own a transparent charity account with an automatic statement mechanism and real-time updates.
After more than 4 years of operation, the Charity Platform has become a "humanitarian bridge" in the digital age, trusted by many large organizations such as the Vietnam Fatherland Front, the Central Committee of the Vietnam Red Cross Society, the National Volunteer Center, the Vietnam Children's Fund, the Vietnam Fund for Disabled Children, the Vietnam Association for Supporting Families of Martyrs, the Vietnam Association for Victims of Agent Orange/Dioxin... along with many social activists, prestigious individuals in resource mobilization such as the Head of the Raising Children project, the As if there had never been a separation project.
More than 2 million accounts are patriotic Vietnamese people, willing to share with the community, about 2,000 prestigious organizations and individuals accompany many large-scale fundraising campaigns. In the 5 years since its launch in 2020, more than 7,750 fundraising campaigns have been launched from supporting people in disaster areas, poor but studious children, disadvantaged patients to environmental protection activities. The total amount of contributions reached approximately 2,000 billion VND, showing the trust that society has in this digital humanitarian platform.
Not only does it stop at fundraising, the Charity Platform also digitizes thousands of situations in need of help on a digital map, helping the community to directly access and send timely support. Donors can search for charitable addresses or transparent community campaigns to accompany, track the amount of money they have contributed, where it has gone, to whom, when, update the progress of each campaign with images, detailed reports, or send direct messages.
The most prominent mark is in the national programs. In the campaign "65 years of Vietnam - Cuba friendship", after only 2 days of launching, the amount of contributions through the Charity Platform reached the minimum target of 65 billion VND and quickly increased to more than 400 billion VND with millions of donations. This resource was promptly transferred by MB at the request of the Central Committee of the Vietnam Red Cross Society, ensuring the right purpose and transparency right on the occasion of the First Secretary and President of Cuba Miguel Diaz-Canel Bermudez's recent visit to Vietnam.
Similarly, the HiGreen Truong Sa campaign with the message "Millions of green milestones - The fulcrum of trust" is expected to receive even stronger support from domestic and foreign organizations and individuals, joining hands for the common goal of 1 million trees - 1 million trusts sent to the army and people of Truong Sa special zone. After more than 4 months of implementation, to date, MB has connected and mobilized more than 60,000 organizations and individuals to join, with more than 70,000 donations, reaching ~75 billion VND.
Recently, the Philanthropy Platform Project participated in the nomination for the global award World Summit Awards 2025. This award aims to search for and promote digital innovations that have a positive impact on society at the local level, while contributing to the implementation of the United Nations Sustainable Development Goals (UN SDGs).
The success of the Charity Platform is further enhanced by the advantages of MB's digital ecosystem. With nearly 33 million customers regularly using the MBBank App, of which more than 98% of transactions are conducted entirely on the digital platform, humanitarian campaigns have the opportunity to quickly and widely reach the community. This not only helps MB affirm its technological capacity and digital vision, but also contributes to realizing the goal of sustainable development, where technology becomes a bridge of compassion.
In the future, MB commits to continue developing the Charity Platform as a digital infrastructure of society, accompanying social security programs, international cooperation and sustainable development goals. Each human value spread through this platform will be a testament to a sustainable commitment: no one is left behind on the journey for the community, for the development of the country.
