Vinamilk was honored as a National Brand for the 6th consecutive time.

Since its first recognition as a national brand in 2010, Vinamilk has marked a decade of success in raising the Vietnamese milk brand. And Vinamilk's journey continues to conquer higher goals with the strategic direction of bringing the national brand to the world.

Ms. Nguyen Thi Minh Tam - Director of Vinamilk Hanoi branch represented to receive the logo at the Ceremony to announce enterprises with products achieving National Brand in 2020 held in Hanoi.

Being the only dairy company to be selected as a National Brand 6 times in a row (in 12 years from 2010-2022) and the only representative of Vietnam in the Top 50 largest dairy companies in the world,Vinamilkhas been closely following the development orientation and purpose of the program.National Brand. It is not only to enhance the brand value of the product and the company but also to build the Vietnamese brand in the world market, to enhance awareness and reputation among global consumers.

“For Vinamilk, the National Brand is not only a recognition but also a responsibility. Over the past 10 years, Vinamilk has actively built a brand worthy of the National Brand status on its steps to reach the international market. And in the coming time, with Vietnam increasingly integrating deeply and widely through free trade agreements such as EVFTA, RCEP, Vinamilk will be more active to affirm and develop the value of Vietnamese milk brand in major markets in the world” – Ms. Bui Thi Huong - CEO of Vinamilk said.

Vinamilk is a symbol of the national brand as a source of pride to introduce to international friends.

The journey of bringing the national brand to the world has demonstrated Vinamilk's relentless efforts. Although processing and exporting agricultural products are Vietnam's strengths, in the dairy industry we almost started from zero. Thanks to seizing opportunities and having the right strategy, since 1997, Vinamilk has exported many types of dairy products to other countries around the world. Up to now, many types of Vinamilk nutritional products have been present in more than 54 countries and territories, bringing in an export turnover of more than 2.2 billion dollars.

Through milk boxes with the Vinamilk logo or the company's familiar brands such as Ông Thọ condensed milk, Dielac powdered milk for children..., this most valuable milk brand in Vietnam has been widely introduced to international consumers. In many places, including developed countries, people are gradually becoming familiar with milk products from a Vietnamese brand - Vinamilk - with the persuasiveness of quality and reputation.

To affirm and develop the value of Vinamilk brand in both domestic and international markets, Vinamilk has shown a methodical orientation with strategic spearheads, in line with the core criteria of the National Brand Program: "Quality - Innovation, Creativity - Pioneering capacity".

At international events, fairs and exhibitions over the past 10 years, Vinamilk has proudly carried the national brand logo to introduce to international friends.

In particular, international standard product quality is an important key for Vinamilk products to conquer many demanding markets such as the US, Japan, Korea, Singapore, China, etc. Next is the continuous creativity and innovation in product research and development, service improvement, international business methods, and marketing to help Vinamilk brand have a better presence and be more widely recognized. At the same time, with a system of 12 farms, 13 modern factories, international standards and an advanced corporate governance system, it has formed a pioneering capacity for Vinamilk to develop the value of the enterprise and the brand.

Not only being selected as a product to serve the Government Office, participating in major national events such as the APEC 2017 forum, the ASEAN Chairmanship 2020..., in recent years, Vinamilk has also represented Vietnam at international events such as the Global Milk Conference 2019 in Portugal; the event to introduce the Vietnamese milk brand in China. In addition, Vinamilk has continuously promoted brand promotion activities in many potential markets such as Japan, Korea, Southeast Asian countries... creating an impression for the business in particular and the dairy industry in general. These efforts are Vinamilk's responsible commitment to contributing to affirming the value and enhancing the reputation of Vietnam's national brand at the world level.

Vinamilk is the milk brand chosen the most by Vietnamese consumers for 8 consecutive years and has been honored as a National Brand 6 times in a row.

Vinamilk's brand value has been highly valued by prestigious organizations for many years. In 2020, Vinamilk's brand value was announced by Forbes Vietnam at 2.4 billion USD, an increase of 200 million USD compared to 2019. Vinamilk is also the milk brand chosen the most by Vietnamese consumers for 8 consecutive years (according to Worldpanel, Kantar). Most recently, Vinamilk rose to the top of the Top 10 strongest brands in Vietnam and continued to maintain its presence in the Top 1,000 leading brands in Asia (according to Campaign Asia & Nielsen).