BIDV changes new logo on the occasion of its 65th anniversary

HV• DNUM_CDZAFZCACC 07:27

(Baonghean.vn) - As the oldest commercial bank in Vietnam, the name BIDV along with the logo with the main colors of blue and red are very familiar symbols to the public and customers. The logo symbol "red boat, blue wings" was born in 1992 and has been associated with BIDV for 3 decades. In 2022, on the occasion of the 65th anniversary of its establishment, BIDV's Board of Directors issued Resolution No. 99/NQ-BIDV dated January 28, 2022, approving the application of the brand symbol of the Joint Stock Commercial Bank for Investment and Development of Vietnam.

Strong innovation.

Logo and slogan ofBIDVhas accompanied and shone for 30 years, through each stage of development. From innovation, to restructuring, to sustainable development and integration, to the BIDV brand being positioned in the market.banking financein the region and in the world. Entering the third decade of the 21st century, since the 13th Party Congress, the country has strongly transformed into a new stage of development.

In that flow, like the banking community, BIDV also moves to a stage of sustainable development, deeper integration, with a challenging goal: BIDV must be one of the leading strong brands in the domestic financial market, must be in the top strong brands, be valued and constantly upgraded, increased in value in the regional and world financial markets... Higher, further goals are like a challenge, like a command, like a condition for existence and development. BIDV's image in the hearts of staff, employees, customers, partners, friends, in the minds of investors, in the social community must become more and more beautiful, stronger, more trustworthy.

Is that why BIDV is not hesitant, not conservative, confident in changing itself, from the organizational model, operating method, technological breakthrough... and even the need to change the Logo, the Slogan, to be more beautiful, more suitable for the long-term goal, with the aspiration to move forward, suitable for modern technology, not only a joint stock bank but also a public company following the financial group model.

Every change may not be perfect but it will definitely be more beautiful. The new logo will show the solid foundation of 65 years of history and the development of a fresh, youthful BIDV, rising strongly of the new generation, while still imbued with tradition and humanity. The slogan shows the excellent business philosophy that BIDV always pursues, is a strong commitment to customers, investors, employees and the community.

BIDV's new logo with main colors of Emerald Green and Yellow.

Text:Continuing to use the word “BIDV”, showing the traditional inheritance, is a symbol of the core values of the bank. The font retains the solidity and solidity but is refined to be soft and flexible. The letter V is stylized from the corner of the star, linking the text and the symbol into a unified, harmonious whole. The overall text creates a feeling of a friendly, modern BIDV that is always moving forward for a brighter tomorrow.

Icon section:The new logo of BIDV brand is the image of a star and a 5-petal apricot blossom - a symbolic image of the national soul, indomitable spirit, bravery, and pioneering. The elements are creatively combined with the image of a star tilted 23.5 degrees according to the tilt of the earth with open and moving lines. This is also a way to express BIDV's shift, the spirit of innovation and development in the digital age of the Bank towards friendliness, modernity, taking customers - human resources - digital transformation as the pillars of development, always moving forward.

The star and the apricot blossom in the BIDV logo are also 5-pointed symbols with many good meanings: According to Eastern philosophy, the five elements represent fertility, strong vitality, and lasting harmony. The 5-pointed symbol represents the 5 continents, expressing BIDV's desire for integration. At the same time, affirming 5 core values:Intelligence, Faith, Integrity, Professionalism and Ambition.

Brand identity colors:BIDV's new main brand identity color is Emerald Green - one of the four precious gems, crystallized over millions of years, symbolizing the values of BIDV - the commercial bank with the longest traditional history in Vietnam. The complementary color is the yellow of apricot blossoms, the color of the star on the Vietnamese national flag, the color of the dawn of a new day, contributing to creating a dynamic, enthusiastic and modern appearance of the brand. Yellow - is also the color representing the banking and finance profession. A solid foundation for each tomorrow with customers to shine in the future, towards the benefits and good things in life. Aiming at partners, customers and the community to create the best values is BIDV's business philosophy.

Những hoạt động ý nghĩa của BIDV Nghệ An. Ảnh Hoàng VĨnh.

Meaningful activities of BIDV Nghe An. Photo: Hoang Vinh.

Changing the logo, adding value to the brand, but the most important spirit and core values of BIDV are still preserved and maintained throughout the past, present and future, which is the mission of "Bringing convenience and benefits to customers, shareholders, employees and the community". This is what BIDV will continue to do, never changing. In addition, the Bank still keeps the name BIDV - a bank, a large national enterprise, an organization that always takes on the responsibilities of accompanying the country's sustainable and everlasting development.