BIDV changes its logo to celebrate its 65th anniversary.

Strong innovation.

Logo and slogan ofMBBIDV has been a partner and has shone brightly for 30 years, through every stage of development. From innovation and restructuring to sustainable development and integration, to the BIDV brand being positioned in the market.banking financein the region and around the world. Entering the third decade of the 21st century, since the 13th Party Congress, the country has undergone a strong transformation into a new stage of development.

In this context, like the banking community, BIDV is also moving into a phase of sustainable development and deeper integration, with a challenging goal: BIDV must be one of the leading strong brands in the domestic financial market, and must be among the top strong brands, valued and continuously upgraded in the regional and global financial markets… This higher, more ambitious goal is a challenge, a mandate, a condition for its existence and development. The image of BIDV in the hearts of its employees, customers, partners, friends, investors, and the community must become increasingly beautiful, stronger, and more trustworthy.

Perhaps that's why BIDV is not hesitant, not conservative, but confident in changing itself, from its organizational model, operating methods, technological breakthroughs… and even the need to change its logo and slogan, to make it more beautiful, more suitable for its long-term goals and aspirations, in line with modern technology, and not just as a joint-stock bank but as a public company following the financial group model.

Every change may not be perfect, but it will certainly be better. The new logo will reflect the solid foundation of 65 years of history and the development of a fresh, youthful, and powerful BIDV of the new generation, while still retaining its traditional and humanistic values. The slogan expresses the excellent business philosophy that BIDV has always pursued, a strong commitment to customers, investors, employees, and the community.

BIDV's new logo features emerald green and yellow as its main colors.

Text:Continuing with the "BIDV" logo, reflecting the bank's tradition and core values, the typography retains its solid and sturdy feel while being refined to be softer and more fluid. The letter V is stylized from the corner of a star, linking the text and the logo into a unified and harmonious whole. Overall, the lettering conveys a sense of a friendly, modern BIDV that is always striving for a brighter future.

Icon section:BIDV's new brand logo features a star and a five-petaled apricot blossom – symbolizing the national spirit, indomitable will, resilience, and pioneering spirit. These elements are creatively combined with a star tilted at 23.5 degrees, mirroring the Earth's tilt, with open and dynamic outlines. This also represents BIDV's transformation, its innovative and developing spirit in the digital age, aiming for a friendly and modern image, with customers, human resources, and digital transformation as the pillars of its development, always striving for progress.

The star and plum blossom in the BIDV logo are also five-pointed symbols with many auspicious meanings: According to Eastern philosophy, the five elements represent growth, vitality, and lasting harmony. The five points symbolize the five continents, reflecting BIDV's aspiration for integration. At the same time, they affirm the five core values:Intelligence, Trust, Integrity, Professionalism, and Ambition.

Brand identity colors:BIDV's new primary brand color is emerald green – one of the four precious gems, crystallized over millions of years, symbolizing the values ​​of BIDV – the oldest commercial bank in Vietnam. The complementary color is yellow, representing the apricot blossom, the star on the Vietnamese flag, and the dawn of a new day, contributing to the brand's dynamic, enthusiastic, and modern image. Yellow also represents the banking and finance profession – a solid foundation for each customer to shine brightly into the future, aiming for benefits and positive outcomes in life. BIDV's business philosophy is to focus on partners, customers, and the community to create the best possible values.

Meaningful activities of BIDV Nghe An. Photo: Hoang Vinh.

While the logo has been changed and brand value has been enhanced, BIDV's most important core values ​​and spirit remain intact throughout its past, present, and future: its mission to "bring convenience and benefits to customers, shareholders, employees, and the community." This is what BIDV will continue to do, and will never change. Furthermore, the bank retains the name BIDV – a bank, a major national enterprise, an organization that always undertakes important responsibilities in supporting the sustainable and enduring development of the country.