President Nguyen Xuan Phuc visits TH booth at Vietnamese Goods Week in Thailand
(Baonghean.vn) - Attending the opening of Vietnam Goods Week 2022 during his official visit to the Kingdom of Thailand, President Nguyen Xuan Phuc visited a number of typical booths, including the booth of TH Group - the owner of the fresh milk brand TH true MILK.
Opportunity to expand market to Thailand
Attracting more than 70 businesses to participate in exhibition and trade connection,Vietnamese Goods Weekin Thailand 2022 (Vietnamese Week 2022) takes place from November 16-22, 2022. The event is co-organized by the Ministry of Industry and Trade of Vietnam and Central Retail Group Vietnam at CentralWorld - one of the largest shopping malls in the world.
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President Nguyen Xuan Phuc, his wife and the delegation listened to an introduction of fresh milk and beverage products at the TH Group booth. Photo: TH Group |
Carefully selected, the products introduced at Vietnamese Week 2022 are considered the most quintessential products of Vietnam, with criteria such as: Products with outstanding innovation factors, new products, good for health, natural origin, organic farming; products with product quality management and traceability, products under the OCOP Elite program; products under key programs, circular economy...
At the event, on the afternoon of November 17, President Nguyen Xuan Phuc attended and cut the ribbon to open the event, and visited a number of booths, including TH Group's booth. Here, the President expressed his confidence in the quality of the products as well as TH's success in conquering the Thai market.
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Customers excitedly visit and shop at TH Group's booth. Photo: TH Group |
According to Deputy Minister of Industry and Trade of Vietnam Do Thang Hai, in recent years, the Vietnamese Government has created all favorable conditions to help businesses promotedirect exportinto distribution systems in countries, including Thailand. Held since 2016, Vietnam Goods Week in Thailand is an important annual event within the framework of this activity.
Here, the Organizing Committee has arranged an exhibition area with a scale of 45 booths. Spread across 3 main hall areas, the total exhibition area occupies nearly 1,000m2.2on a total of 800,000m2The event is expected to welcome 500,000 visitors during its 5 days of operation.
TH Group brought to the event typical fresh milk products and healthy drinks of the enterprise, which have created an impression and trust of domestic consumers, such as TH true MILK Organic fresh milk, TH true YOGURT sterilized yogurt, TH true TEA natural tea, TH true HERBAL herbal tea bags, TH true MILK HILO products, TH true MILK LIGHT MEAL.
And especially TH true MILK Sterilized Fresh Milk and TH true JUICE Milk Fruit Milk Drink - 2 of the 5 products that have just achieved the National Brand 2022.
The person in charge of international business strategy of TH Group said: By participating in the Vietnam Goods Week in Thailand 2022, TH wants to seize the opportunity to expand the market to the land of golden temples and this "shopping paradise" through the distribution system of Central Group.
Bringing Vietnamese Brand Pride to the World
Over the years, TH Group's products have been present and conquered consumers in demanding or high-standard markets such as the US, Europe, Japan, Korea, Singapore... and especially China - where the standards for imported dairy products are considered the strictest in the world.
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TH milk products are available in the Chinese market - where standards for imported milk products are considered the strictest in the world. Photo: TH Group |
To promote exports, one of the persistent steps of TH Group is to actively participate and introduce products at prestigious fairs and exhibitions around the world on consumer goods, while promoting strategic cooperation with large supermarket chains in other countries. In addition, TH expands its production scale, continues to invest in world-leading modern machinery and technology in its closed production chains that meet international standards.
Previously, in early November 2022, TH participated in the 5th China International Import Expo (CIIE). The annual participation in China's largest import fair continues to affirm the position of TH Group in the world's leading economic market, thereby increasing the coverage of the company's dairy and beverage products in particular and Vietnamese-branded products in general to international consumers.
From 2018 to 2021, in the context of the Covid-19 pandemic, TH has continuously participated in exhibitions and fairs in person or online in Malaysia and Singapore. Earlier this year, TH Group signed a memorandum of understanding on strategic cooperation with the HAO Mart supermarket chain - Singapore and currently more than 30 TH product lines have been "on the shelves" in a series of supermarkets in the island nation as well as on e-commerce platforms Shopee, Lazada, Redmart, Amazon, Grabfood, NTUC marketplace, etc.
To have a solid "launching pad" for export, in Vietnam, TH is one of the leading enterprises in the production of clean agricultural products and is a favorite brand of Vietnamese consumers.
This was further affirmed when at the 8th Vietnam National Brand Product Announcement Ceremony in 2022, TH Group had 5 product groups honored, including: TH true MILK Sterilized Fresh Milk, TH true ICE CREAM, TH true NUT Nut Milk, TH true WATER Purified Water and TH true JUICE Fruit Milk Drink. These are all completely natural products, for community health, trusted by consumers for many years.
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At the 8th Vietnam National Brand Product Announcement Ceremony in 2022, TH Group had 5 product groups honored. Photo: TH Group |
These TH products have also won many prestigious international awards such as excellent product at World Food Moscow (many consecutive years from 2015 to present), ASEAN Best Food Product 2015, Gulfood Dubai 2016, Stevie Awards 2018...
Obviously, along with having a solid position in the domestic market, "bringing the bell to strike foreign lands" and being welcomed by consumers in many demanding markets is not only the success of TH Group but also contributes to opening up new markets, new ways of doing things, bringing products for public health, international quality - the pride of Vietnamese brands to the world, highlighting the position of Vietnamese goods in the international market.
