Japanese expert: Nghe An needs to find “only one” to promote tourism
(Baonghean.vn) - That is one of the contents that Japanese experts and teachers contributed their opinions to promote Nghe An tourism within the framework of summarizing the Knowledge Creation Cooperation Program organized by Jica today, March 18 in Japan.
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| Ms. Mizogami Yoshie from Japan's IC Net Organization shares her experience in promoting tourism in Nghe An. Photo: Vuong Bang |
The summary content revolves around tourism promotion work of Nghe An with many opinions from Japanese experts to contribute to promoting Nghe An.
Mr. Hayashi Kentaro - Executive Director of Japan Tourism Research and Consulting Organization (JTB) said: "only one" spots in Nghe An could be: Uncle Ho's Hometown tourist spot (unique and a brand of Nghe An tourism), Tea Island tourism (the only tea island in Vietnam with a surrounding lake); the largest Safariland zoo (Dien Chau); Vi Giam folk songs recognized by Unesco as a representative intangible cultural heritage of humanity; culinary specialties from eel recognized as an Asian record...
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| Thanh Chuong Tea Island is the only tea island in Vietnam with a surrounding lake. Photo: Vuong Bang |
Meanwhile, Ms. Mizogami Yoshie from the Japanese IC Net Organization said: In Vietnam in general and Nghe An in particular, the DMO model - destination management organization has not been used. It is necessary to analyze the strengths and weaknesses (SWOT) as well as the opportunities and challenges of Nghe An tourism, from which to build an Action Plan to be implemented over time and have specific results evaluation.
Mr. Ando Katsuhiro - Lecturer from Yamanashi University said: Promotion through social networks is an effective method that Nghe An is implementing, however Nghe An needs to diversify the language in promotion on publications and expand social networking sites with many languages, such as taking advantage of the Japanese language of volunteers from Japan working in Nghe An.
In addition, it is necessary to pay attention to visitors' feedback interactions via social networks, online support or promotion, and to pay attention to the time before, during and after visitors come to Nghe An.
