Men are more addicted to shopping and like to live a virtual life on social networks than women.
According to a survey of 2,000 people by the Independent, men are more likely to have a "virtual life" than women. Many people admit that they buy clothes just to take pictures and post them on social media.
Since the hashtag #OOTD (Everyday Outfit) trend became popular, young people have gradually become fond of posting personal style photos on social networks. They have started to show off their style with many different outfits. This is to show off their own stylish taste in clothes.
This has led to a “virtual lifestyle” on social media. Many people have started to take advantage of brands’ return policies by buying clothes online. They own them for a day and then return them just to have the perfect photo on Instagram.
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| The #OOTD trend has created a virtual living habit for many people. |
Retailers often allow shoppers to try on designs before deciding whether to pay or return them, making clothing returns increasingly popular.
According to a survey by Barclaycard - a credit card company, out of 10 shoppers, 1-2 customers will buy products just to satisfy their "virtual life" needs on social networks. After the photos are posted, they will send them back to the store and receive a refund.
Customers are usually menSheetIndependentA survey of 2,000 people found that men have a higher need for "virtual living" than women. Many people admitted that they buy things online just to post them on social networks and then return them.
Experts also point out that men are often more interested in fashion than women. Men in the UK spend an average of £114 (more than 3 million VND) per month on shopping.
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| Many surveys show that men often have more "virtual living" habits than women. |
A survey by Barclaycard also found that the majority of people who "live virtually" the most are between the ages of 35 and 44. This may sound a bit counterintuitive, as most young people are more likely to be up-to-date with fashion trends.
However, most men at this age have a stable source of income and are willing to pay more than young people. In addition, the main reason is still the fear of being judged by others when reusing old clothes.
“They would feel embarrassed if someone saw them wearing the same outfit twice on social media. Men make up 7% more than women,” Barclaycard analysts cited multiple examples.
Social media also affects the psychology of ordinary people as much as famous stars. Sharing different images every day with the #OOTD trend makes them feel proud of their dream life. Paying for expensive clothes also helps men show off their wealth.
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| Many people admit they buy things just to post about them on social media, then return them. |
Brands accept "virtual living"
The trend of "virtual life" has become popular, and it is time for retailers to change their perspectives. They have begun to meet the needs of special customers. For example, the brand Fashion Nova has produced a product line to serve the hobby of taking "virtual life" photos. The designs can be worn 1-2 times and then can be thrown away.
Additionally, Rent the Runway focuses on its return policy, allowing customers to rent clothes from fashion designers around the world. However, according to editor Allison P. Davis of the magazine,The Cut"virtual living" will have a significant impact on the environment.
The waste problem is also created by the large number of returned products, forcing environmental researchers to think of ways to overcome the "virtual lifestyle" of today's fashionistas.
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| Fashion industry waste has a significant impact on the environment. |
