Gold price today June 28, 2025: Domestic and world gold prices hit rock bottom, investors flee in droves

Domestic gold price today June 28, 2025

As of 9:30 a.m. on June 28, 2025, the domestic gold bar price decreased sharply by VND 500,000/tael compared to the closing price yesterday, June 27. Specifically:

DOJI Group listed the price of SJC gold bars at 117.2-119.2 million VND/tael (buy - sell), a decrease of 500 thousand VND/tael in both buying and selling directions compared to yesterday.

At the same time, the price of SJC gold bars was listed by Saigon Jewelry Company Limited - SJC at 117.2-119.2 million VND/tael (buy - sell), a decrease of 500 thousand VND/tael in both buying and selling directions compared to yesterday.

At Mi Hong Jewelry Company, the price of Mi Hong gold at the time of survey was listed at 118.5-119.7 million VND/tael for buying and selling. Compared to yesterday, the gold price decreased by 200 thousand VND/tael for buying - unchanged for selling.

SJC gold price at Bao Tin Minh Chau Company Limited is traded by the enterprise at 117.2-119.2 million VND/tael (buy - sell), the price decreased by 500 thousand VND/tael in both buying and selling directions compared to yesterday.

SJC gold price at Phu Quy is traded by businesses at 116.5-119.2 million VND/tael (buy - sell), gold price decreased by 700 thousand VND/tael in buying direction - decreased by 500 thousand VND/tael in selling direction.

As of 9:30 a.m. on June 28, 2025, the price of 9999 Hung Thinh Vuong round gold rings at DOJI was listed at 114-116 million VND/tael (buy - sell); the price decreased by 500 thousand VND/tael in both buying and selling directions compared to yesterday.

Bao Tin Minh Chau listed the price of gold rings at 114.1-117.1 million VND/tael (buy - sell); the price decreased by 400 thousand VND/tael in both buying and selling directions compared to yesterday.

The latest gold price list today, June 28, 2025 is as follows:

World gold price today June 28, 2025 and world gold price fluctuation chart in the past 24 hours

According to Kitco, the world gold price recorded at 4:30 a.m. on June 28, Vietnam time, was 3,273.4 USD/ounce. Today's gold price decreased by 44.57 USD/ounce compared to yesterday. Converted according to the USD exchange rate at Vietcombank (26,270 VND/USD), the world gold price is about 107.08 million VND/tael (excluding taxes and fees). Thus, the price of SJC gold bars is 12.12 million VND/tael higher than the international gold price.

World gold prices fell sharply today, falling to the dangerous zone below 3,300 USD, hitting the lowest level in nearly a month after the US-China trade deal helped improve investor sentiment, causing gold to lose its appeal as a safe haven asset.

Specifically, spot gold prices fell 1.34% to their lowest level since May 29. This is also the second consecutive week of decline for gold, with a total decline of 2.81%.

Market optimism increased after the US and China reached an agreement to accelerate rare earth element exports to the US. This boosted global stocks and reduced investment demand for gold. In addition, the ceasefire agreement between Iran and Israel remained in place after some minor tensions earlier, helping to reduce the instability supporting gold prices.

According to Daniel Pavilonis, an expert from RJO Futures, the easing of geopolitical tensions has caused many investors to take profits, especially when the risks of conflicts with China or the Middle East have significantly decreased.

The latest data showed that US consumer spending unexpectedly fell in May, while monthly inflation remained moderate. This reinforced expectations that the Federal Reserve could cut interest rates by 75 basis points in 2025, possibly starting in September. However, this factor is not enough to support gold prices at the moment, as the sell-off is mainly due to geopolitical developments.

The latest data on inflation and consumption in the US did not bring positive signals for the gold market, as the price of gold continued to fall and is currently trading around below $3,300/ounce. The core PCE inflation index (excluding food and energy prices) increased by 0.2% in May, higher than the forecast of 0.1% by experts. Compared to the same period last year, core inflation increased by 2.7%, exceeding the previous increase of 2.5% and also higher than expectations.

When the economic and political environment is stable, gold becomes less attractive as investors switch to riskier assets such as stocks. In addition, high interest rates also make gold less competitive because it does not provide the same return as bonds or deposits.

Along with gold, silver also fell 2% to $35.88 an ounce. Meanwhile, palladium fell slightly by 0.8% but still recorded a weekly gain. In contrast, platinum fell sharply by 6.5% due to profit-taking pressure after three consecutive weeks of gains.

Gold Price Forecast

Gold prices are under pressure as optimism for risk assets such as stocks increases. According to Ms. Soni Kumari, commodity strategist at ANZ, the easing of tensions in the Middle East due to the ceasefire agreement and progress in US-China trade negotiations has eased investor concerns, reducing the appeal of gold as a safe haven.

James Hyerczyk, an analyst at FX Empire, also said that the recent ceasefire between Iran and Israel has helped ease geopolitical tensions. President Trump has also expressed hope for a long-term diplomatic solution with Tehran, reducing the risk of Iran resuming its nuclear program. These factors have weakened demand for gold, despite the economic environment remaining supportive.

Technically, gold has recently failed to sustain its rally to test its record high of $3,500.20 an ounce. The lack of upside momentum has prompted many traders to take profits, reinforcing the short-term downtrend, according to Mr. Hyerczyk.

The supply and demand situation of gold is also showing signs of change. Stuart O'Reilly of the Royal Mint said that gold sales in the second quarter slowed down as high prices made buyers cautious, while many investors took advantage of the situation to sell for profit.

In the short term, gold prices remain under pressure from falling safe-haven demand and persistent inflation. However, if the US economy continues to show signs of weakness, gold could see renewed interest as a hedge.

However, in the long term, gold still receives support from central banks. A report from the Official Monetary and Financial Institutions Forum (OMFIF) shows that about a third of central banks plan to increase their gold reserves in the next 1-2 years, the highest level in the past 5 years.

The bulls still hold the near-term technical advantage in August gold futures, but momentum is showing signs of weakening. The next target for the bulls is to push the closing price above the strong resistance level at $3,400.

Meanwhile, bears are aiming to push prices below the key support level at $3,200. In the last trading session, gold faced initial resistance at $3,300 and then the session high at $3,341.40. On the support side, the first level to watch is $3,269.10, followed by $3,250.