For the first time, Nghe An announced the collective brand of Thanh Chuong free-range chicken farming.
(Baonghean.vn) - To develop the chicken farming industry, Thanh Chuong district has a policy of building a brand of native chickens to select and preserve the genetic resources of famous chicken breeds associated with biosafety farming.
On the morning of May 23, the People's Committee of Thanh Chuong district announced the Thanh Chuong Chicken Collective Brand. Speaking at the announcement ceremony, the leader of the Department of Science and Technology emphasized: This is an opportunity for the locality to enhance its reputation, prestige, and increase the competitiveness of Thanh Chuong chicken products in the market; promote the application of technical advances in production and processing, improve productivity and product quality, make chicken products the mainstay, and contribute to increasing people's income. |
Native chicken (free-range chicken, ant chicken, and short-necked chicken) is mainly distributed in the Central provinces and is famous for its delicious taste and quality.
To develop the chicken farming industry, since 2012, Thanh Chuong district has had a policy of building a brand of purebred local chickens to select and preserve the genetic resources of a famous chicken breed associated with safe biological farming and linked output consumption.
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| Native chickens at Son Nhung farm in hamlet 13, Thanh My commune (Thanh Chuong). Photo: Tran Dinh Ha |
On September 15, 2015, the People's Committee of Nghe An province approved the Thanh Chuong Chicken Collective Brand Development Project. The project focuses on three criteria: selecting local chicken breeds, raising free-range chickens, and raising them in a safe and healthy way.
The chicken raising movement has received attention from the government, organizations, officials and people. Currently, Thanh Chuong Chicken Raising Association has 72 households raising 2,000 chickens or more, the total number of chickens in the area reaches 2 million chickens/batch.
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| Delegates visit the exhibition booth at the announcement ceremony of Thanh Chuong Chicken Collective Brand. Photo: Tran Dinh Ha |
In 2016, Thanh Chuong Poultry Association received support from Jica Project (Japan) with technical guidance on building and managing livestock farms according to VietGAHP standards; methods of selecting breeding chickens, raising, caring for them, techniques of combining feed rations for chickens at different stages using local feed sources; methods of solving protein feed sources for free-range chickens...; training on biosafety farming towards organic farming.
Based on the results achieved, the Department of Intellectual Property, Ministry of Science and Technology has decided to grant a certificate of recognition of the Thanh Chuong chicken collective trademark. Accordingly, the types of products and services bearing the trademark include: processed chicken meat, chicken food; breeding chickens, live chickens; trading, importing and exporting of breeding chickens, live chickens, processed chickens and chicken food.
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| Leaders of Nghe An Department of Science and Technology awarded the Certificate of collective trademark protection for Thanh Chuong Chicken. Photo: Tran Dinh Ha |
The granting of a certificate of recognition of the Thanh Chuong chicken collective trademark creates peace of mind for the Chicken Breeding Association and chicken raising families in the district to promote livestock development and chain values from traditional free-range chicken flocks.
Tran Dinh Ha
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