Nghe An has taxi calling applications like Grab, Uber

(Baonghean.vn) -That is the content mentioned at the Workshop with the theme "Marketing Strategy in the Digital Age" taking place c.Afternoon 24/11 organized by Nghe An Department of Science and Technology in coordination with RedSand Technology Development Joint Stock Company.

The workshop attracted a large number of businesses in the province to participate. The workshop aimed to improve marketing knowledge to help increase sales and build an automated marketing process in the era of industry 4.0 for businesses in Nghe An province. Photo: My Nga.

The Internet has changed traditional marketing.

The era of advanced digital technology, the explosion of the Internet, smartphones and social networking sites has opened up great opportunities for businesses to reach consumers on a global scale.

The Internet has revolutionized marketing, especially through distribution channels and more typically the way of communicating with customers. In the era of Industry 4.0, online marketing has gradually moved into the high-tech field and become more complex. Competitive advantage is essentially the speed of innovation and the effectiveness of the relationship with the target market.

Speaking at the opening of the workshop, Mr. Nguyen Viet Hung - Deputy Director of the Department of Science and Technology commented: "The application of information technology in business management in the digital age is very important, helping businesses change traditional marketing strategies and reach customers faster."

The workshop aims to help businesses in the province discover new trends and how to implement marketing strategies in the technology boom, as well as answer and resolve problems in applying IT to businesses.

Mr. Nguyen Viet Hung - Deputy Director of the Department of Science and Technology of Nghe An province hopes that the workshop will help businesses apply IT in management in the era of industry 4.0. Photo: My Nga.

At the workshop, businesses listened to and exchanged useful knowledge, around the contents such as: firmly grasping data about customer sources; accurately measuring sales; building sales and customer care scenarios, helping to increase customer loyalty to the brand; how to build a marketing system to help sales staff sell anytime, anywhere.

Through this workshop, it also aims to support businesses in building their brands and connecting with the start-up project of the Provincial People's Committee according to the "Plan to support innovative start-ups in Nghe An province in the period 2017-2020".

Solution to improve online customer care and management

At the workshop, speaker Nguyen Kim Cuong, an online marketing expert, suggested that businesses use the ECRM (Electronic Customer Relationship Management) software solution to manage customers. This tool helps businesses manage, market and take care of customers more easily.

An ECRM software solution can handle and manage the business from within the company to customer contact information. The customer relationship management software system allows the business to keep all customer records in one place and process it into a data warehouse that is useful in the business's sales work.

Speakers introduced businesses to effective solutions in customer management. Photo: My Nga.

Choosing the right ECRM customer relationship management software will help businesses realize the benefits that ECRM brings such as: customer management, sales team management, sales opportunity management, order and contract management, email and sms marketing, and statistical reporting.

At the workshop, businesses had the opportunity to share experiences and initiatives when using IT applications. For example, right in Nghe An, facing the inevitable trend of digitalization in management and operations, Lac Hong taxi company has also boldly applied IT applications in taxi calling services such as Grab taxi or Uber taxi applications, to increase connection with customers.

Just install the Lac Hong Trans application on your mobile phone, customers will be fully updated with all information about the taxi company, driver, distance, and get a quote in advance. In addition, customers can also choose the quality of the car according to their needs, and evaluate the service of the driver.

This is the first time in Nghe An that a taxi company has put this service into operation since October 2017.

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