Many OCOP products of Nghe An are best sellers.

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On the occasion of Lunar New Year this year, a joy comes to many craft villages and households producing OCOP goods, that is, Nghe An's quality OCOP products are chosen for strong consumption.

Spirulina algae - a high-tech clean agricultural product on Quynh Luu land of Vietnam Algae Science and Technology Joint Stock Company (Hidumi Pharma Green Science Joint Stock Company) is a quality OCOP product trusted by consumers in many markets, supermarkets, and Spring fairs.

Spirulina algae product. Photo: Tran Duy Ngoan

Mr. Nguyen Van Hung - Chairman of the Board of Directors of VN Algae Science and Technology Joint Stock Company, the title of excellent farmer of Vietnam in 2022, said: The product is the result of cooperation and application of Japanese farming and processing technology, a high-tech clean agricultural product. The company's Spirulina algae products, Nattokinase fermented soybeans and Cordyceps wine have been tested and analyzed by the authorities and certified as "Good quality products" by the Department of Food Safety - Ministry of Health. The company has invested heavily in packaging and improving quality, meeting export conditions. Therefore, during Tet, many agencies, departments and branches have trusted and ordered products as gifts, with revenue reaching hundreds of millions of VND. The products have been exhibited at many fairs, creating a prestigious brand of Nghe An.

Dong Thanh oranges and Xa Doai oranges (Nghi Dien - Nghi Loc) were also sold out during the recent Tet holiday. Farm owners and garden owners had sold out quite early before Tet due to pre-order demand from customers. The demand for oranges in the area increased, both for consumption and as gifts, so not only Xa Doai oranges, Dong Thanh orange farms in Yen Thanh and Con Cuong did not have enough products to sell.

Xa Doai oranges (Nghi Dien) are sold at the highest price in Nghe An. Photo: Quang An

The same goes for Xa Doai oranges (Nghi Dien) at 70,000-80,000 VND/fruit, the amount of oranges is not enough to supply from the beginning of December when the oranges are just ripe. Mr. Nguyen Quoc Tuan's Xa Doai orange farm in Nghi Dien commune with nearly 10 hectares supplies the market with dozens of tons of fruit each year, but according to Mr. Tuan - the farm owner, the oranges are only enough to supply regular customers, not enough to supply widely to the market. The same goes for the products of Solanum procumbens tea and Gymnema sylvestre of Pu Mat Pharmaceutical Joint Stock Company, which are very popular when chosen as gifts by many people during Tet.

Mr. Nguyen Van Quang - owner of an agent of Pu Mat Pharmaceutical Joint Stock Company in Vinh City said: Last Tet, the company rewarded the sales department in Vinh for their excellent performance. More beautiful packaging, diverse products and tea products without chemical residues, good for health are the criteria for consumers to choose.

Pork sausage is a best-selling product during Tet. Photo: Quang An

And it is impossible to mention all the OCOP products that sell very well during Tet such as mu tun wine, yellow flower tea, fish sauce, straw mushrooms, chicken eggs, pork rolls... Experience shows that products should be advertised early and sold early because closer to Tet, demand is saturated and goods are harder to sell.

Don't "dare" to accept orders because production can't keep up!

At Duc Phong Company Limited in Vinh City, workers are busy counting and preparing goods for export to Europe during Tet. Orders for lanterns and handicrafts are still popular in the world, especially in the UK, France, Germany, etc. because of the natural materials from rattan and bamboo and the elaborate and sophisticated processing, suitable for the civilized consumption style in these countries, so the products sell quite well. Even restaurants, cafes, and eateries recovering from the Covid-19 pandemic have more consumer demand. However, due to the decline of craft villages, the scattered workforce is difficult to recruit and train, so the company does not dare to accept many orders, but only accepts to maintain jobs and match current production capacity.

Wicker and bamboo products make beautiful decorative items. Photo: Tran Chau

The Company's products have achieved 4-star OCOP, some are competing for 5-star OCOP, which is an affirmation of the handicraft profession with sophistication, unique designs, small, smooth and beautiful weaving lines in Nghe An. Each year, the Company sells about 100,000 products, with revenue reaching about 1 million USD, but the important thing is to maintain the 'fire' for the craft villages, creating jobs for nearly 1,000 households in the province, including households growing bamboo and mulberry in Quy Chau and Que Phong districts and workers in the districts. The end of the year is also the festival season, the Tet season, so the demand for decoration is high, the Company's products sell quite well and the business only wishes to have more workers for production.

Producing export goods at Duc Phong Company Limited. Photo: Tran Chau

At the Nam Dan soy sauce factory, during Tet, consumption demand is stronger than usual, but the owner said that because the current production capacity is still available, there is no expansion to avoid affecting product quality...

Nam Dan Soy Sauce has affirmed its quality over many years. Photo: Quang An

TheOCOP productsBest-selling products during Tet are quality products, suitable for consumers, Tet needs and with increased scientific and technological content, eye-catching and convenient packaging. Strong consumption of local OCOP products affirms a correct policy of the Party and State on promoting production capacity in rural areas, farmers, exploiting the values ​​and advantages of localities with the support of localities, cooperatives, enterprises, banks... These are also products that demonstrate the serious career path of farmers, cooperatives, knowing how to grasp trends and maintain the reputation of product quality. There are also many products that have not yet affirmed their brand so they are sold at affordable prices...

Another OCOP product owner said that for products that have achieved 4 stars or more, businesses and manufacturers will continue to invest and maintain their reputation, protect their brands so that the products will be of better quality and more affirmed both domestically and internationally.