Finding ways to bring Nghe An agricultural products into supermarkets.

On the morning of July 16th, the Nghe An Provincial Department of Quality Management of Agricultural, Forestry and Fishery Products (QLCL NLS and TS) organized a conference to connect consumers with safe agricultural, forestry, and fishery products.

The conference was attended by representatives from more than 50 businesses across the province.

Representatives from nearly 50 businesses attended the conference. Photo: Phu Huong

Many shortcomings exist in the production and consumption of agricultural products.

Speaking at the conference, Mr. Nguyen Van Ha, Head of the Sub-Department of Agricultural, Forestry and Fisheries Product Quality Management, stated: Nghe An's agricultural products are diverse and abundant in variety, and their good quality has earned the trust of consumers inside and outside the province; some products of large corporations producing and processing in Nghe An, such as TH Milk, Vinamilk, and Masan, have built brands and reputations with domestic and international consumers, positively impacting other products.

Many high-quality products were showcased at the conference. Photo: Phu Huong

The agricultural sector has also implemented many effective trade promotion programs, actively supporting the consumption of agricultural products by farmers, such as participating in trade fairs and exhibitions; in the last three years, it has continuously organized trade promotion activities, advertising, introducing, seeking markets outside the province as well as connecting product consumption within the province…

However, the demand for connectivity and product consumption has not yet been fully met. Besides objective reasons, the production and consumption processes themselves still face many shortcomings. Production is fragmented and small-scale; processing, especially deep processing, is limited; product designs and packaging lack innovation; marketing and promotion efforts are inadequate; and production efficiency remains low.

Therefore, the conference aims to connect Nghe An's supermarket chain system such as MM Mega Market; Big C; Vinmart+; Maximark,… and agricultural product businesses and consumers with agricultural, forestry, and aquatic product production and business establishments.

Representatives from the production facilities are seeking information on the requirements necessary for agricultural products to enter major supermarkets. Photo: Phu Huong

Through the conference, production facilities were informed about the requirements, standards, and procedures needed to ensure stable consumption of Nghe An agricultural products in major supermarkets; businesses consuming the products had the opportunity to connect with production facilities in the area and find a stable source of products.

"The demand for clean agricultural products is very high. The necessary and sufficient factors for agricultural products to enter the system are quality, quantity, and the necessary documents as regulated by the State," emphasized Mr. Nguyen Cong Viet, Director of a supermarket in Nghe An.

Agricultural sector leaders inspect the legality of product trademark registrations. Photo: Phu Huong

In his concluding remarks at the conference, Mr. Nguyen Van Ha, Head of the Sub-Department of Agricultural, Forestry and Fisheries Product Quality Management, emphasized that Nghe An has over 22,000 food production facilities and abundant agricultural products, but their value is low and they are not yet truly favored by the market.

To successfully introduce agricultural products into stable markets and large supermarkets, producers must prioritize product quality and prevent customer distrust. Simultaneously, they need to genuinely focus on and invest in building brand image, product design, and marketing; and thoroughly understand market demand to develop appropriate production plans.