Finding ways to bring Nghe An agricultural products to supermarkets

On the morning of July 16, the Department of Agricultural, Forestry and Fishery Product Quality Management (QLCL NLS and TS) Nghe An organized a conference to connect the consumption of safe agricultural, forestry and fishery products.

The conference was attended by representatives of more than 50 businesses across the province.

Representatives of nearly 50 businesses attended the conference. Photo: Phu Huong

Many shortcomings in agricultural production and consumption

Speaking at the conference, Mr. Nguyen Van Ha - Head of the Department of Agricultural, Forestry and Fishery Product Quality Management stated: Nghe An agricultural products are diverse, rich in variety, good product quality has received the trust of consumers inside and outside the province; some products of large corporations producing and processing in Nghe An: TH Milk, Vinamilk, Masan... have built brands and reputation with domestic and international consumers, which has positively impacted other products.

Many quality products were introduced at the conference. Photo: Phu Huong

The agricultural sector has also implemented many effective trade promotion programs, actively supporting the consumption of agricultural products by people, such as participating in fairs and exhibitions; in the past 3 years, continuously organizing trade promotion activities, advertising, introducing, searching for markets outside the province as well as connecting to consume products in the province...

However, it has not really met the requirements of product connection and consumption. Besides objective reasons, our production and product consumption process itself still has many shortcomings. Production is fragmented and small-scale, processing, especially deep processing, is limited; product designs and packaging are not innovative, marketing, promotion and product introduction are limited; production efficiency is not high.

Therefore, the Conference aims to connect Nghe An supermarket channel system such as MM Mega Maket; Big C; Vinmat+; Maximark,... and agricultural product trading and consumption units with agricultural, forestry and fishery product production and trading establishments.

Representatives of production facilities want to be informed about the requirements needed for agricultural products to enter major supermarkets. Photo: Phu Huong

Through the conference, production facilities were informed about the requirements, necessary standards as well as the procedures to be able to bring Nghe An agricultural products into stable consumption at large supermarkets; businesses consuming products have the opportunity to connect with production facilities in the area, finding stable sources of products.

“Our demand for clean agricultural products is very high. The necessary and sufficient factors for agricultural products to enter the system are quality, output and necessary documents according to State regulations,” emphasized Mr. Nguyen Cong Viet, Director of a supermarket in Nghe An.

Leaders of the Agriculture sector check the legality of product trademark registration. Photo: Phu Huong

Speaking at the conclusion of the conference, Mr. Nguyen Van Ha - Head of the Department of Agricultural, Forestry and Fishery Product Quality Management emphasized: Nghe An has over 22,000 food production facilities, abundant and diverse agricultural products, however, the value is low and not really favored by the market.

To bring agricultural products to stable markets and large supermarkets, production facilities must prioritize product quality and not let customers lose confidence in the product. At the same time, it is necessary to pay attention to and invest in building brands, images, designs and promoting products; research and grasp market demand to have appropriate production plans.