'TRUTH Social' - former US President Trump's social network will be strictly censored?

Mr. Trump's own social network is about to launch.

As President of the United States, Trump was banned from the world's dominant social networks - including Facebook and Twitter. He then tried to find a way to return to the social media platform and expressed his desire to create his own social media site.

According to global investment strategist Martin Hutchinson, Trump now has a "strong brand" that he wants to maintain. The US expert is sure that the former President's new project will receive a lot of attention, but this project may not bring Trump the desired results if it is heavily censored in the US.

"If the political ambitions of Jared Kushner (son-in-law of the former President) and Donald Trump are heavily censored, this project will not benefit them, and (the new social network) will not have an advantage over Twitter," - said Mr. Hutchinson. Therefore, for the Trump team, it is more important to ensure control of its network infrastructure, otherwise service providers will censor their websites, which is the worst thing."

“In my opinion, Trumpism will remain, but by 2024 it will need a new leader. Ideally, a strong presence on social media will bring Trump money, will help improve his image and will provide support for the new leader,” said Mr. Hutchinson.

Andrew Selepak, a professor of social media at the University of Florida, shares this view. According to him, a social network associated with Trump will certainly attract a lot of attention, but there is no guarantee that this project will have longevity.

"It is important to understand that creating a social media startup from scratch is a very difficult task. For example, Facebook has existed for 17 years. LinkedIn - about 20 years. The platforms we use have overcome difficulties in the process of development. Creating new platforms is a difficult task, in addition to an extremely difficult task is creating infrastructure, not to mention recruiting," - said Mr. Selepak.

At the same time, he stressed that a social media presence is essential for a politician like Trump, especially since he wants to run for president again in 2024.

“We are talking about the national level here, although even at the state level, it is difficult to run for senator, governor or member of Congress if the politician does not have a presence on social networks. This is where he has unlimited opportunities to communicate with potential voters, as well as conduct political advertising,” the American expert commented.