8 secrets to success for starting a clean food business

(Baonghean.vn) -Understanding the psychology and increasing demand of consumers, many clean food stores have been established and are growing. However, doing business in this field is not easy. Below are some useful tips to start a successful clean food business.

1. Market research

Some of the content you need to survey and analyze: People's food buying habits and needs; what types of food are used the most by people; what is the average income and living standard of people?; are there many online stores selling clean food? What are their sales policies? What are the advantages and disadvantages of their operation?...

2. Choose a location

This will determine up to 40% of the success of the business model. The location should be in an area with a high concentration of high-income residents; near schools, markets or places with a lot of office workers. In urban areas far from markets and supermarkets, you should open a store on the first floor of an apartment building for the convenience of residents.

The store area should be large enough to display a variety of products; the facade should be shaded to avoid direct sunlight into the store, which can easily spoil the food displayed inside.

3. Investment capital

In fact, many stores are opened with modest capital but thanks to good operating methods, revenue increases day by day; besides, there are also stores that invest up to billions of VND in capital but close after a few months. Sustaining in the market depends on many factors but the most important is the determination and method of the owner.

4. Find sources of goods

The supply of goods should be prioritized in places close to the store to help keep food fresh, as well as save on transportation costs and time.

Before importing goods, it is necessary to learn how to preserve each type of food, understand the production process and supplier's capacity; sign a contract committing to close cooperation to attach the manufacturer's responsibility to their products.

Should focus on product lines produced by organic methods, natural products, regional specialties according to VietGap and GlobalGap standards licensed by the Department of Quality Management.

5.Professional sales website design

As soon as you find a source of goods, you should set up a website to introduce the store and post product information. This is the simplest and easiest way for you to know if your products are popular with consumers in terms of quality, price, and whether you have the ability to invest a lot of capital to open a store?

A beautiful website with full information about foods will help your brand gain prestige and develop.

You should also create a Fanpage to easily reach this social network community, which is both cost-effective and extremely effective. Busy young mothers, office workers who do not have time to buy food, etc. often choose to buy things online. Regularly update the goods on the Fanpage so that customers can know. Note that the admin must respond quickly and skillfully to orders and when there is customer feedback.

6. Recruiting staff

In the early days, the store owner should be the one working directly here and only need to recruit 2-3 main employees such as cashier, sales person and food processor, and delivery person and picker.

Initially, due to the small number of customers, the store owner needs to take advantage of the time to train the staff, helping them become flexible. After a few months, when they understand the work, the store owner can retrain others to replace him, taking over the general management position.

7. Marketing

Before opening a store, the owner must prepare leaflets to introduce, and at the same time learn about shopping habits, needs, and build relationships with local residents and local authorities. This will create an effective word-of-mouth marketing channel in the area where the store is located, from which, people around will quickly find it.

In addition, store owners should also create online marketing and sales channels before opening through websites, Facebook, Zalo..., to promote the brand to customers.

8. Store decoration

The store should be designed with bright, natural colors such as green or white to create a clean feeling. Avoid dark colors because they will cause an adverse reaction and are not eye-catching.

The outside of the store should have a sign system to attract customers' attention; inside should hang pictures of the owner visiting places that provide food sources; certificates of food origin; a few sentences expressing the mission and passion of the store owner. This will help buyers have more confidence in the quality of the products on sale.

Ngoc Anh

(Synthetic)