Bao Chuyen - affirming the brand through difference

Thu Huong September 27, 2019 09:48

(Baonghean.vn) - With the business philosophy of always creating differences, being creative and constantly improving, Bao Chuyen Company (Vinh city, Nghe An) has overcome difficulties, rising to affirm its pioneering position in the market of distributing computer - laptop - camera components and accessories in Nghe An and Ha Tinh.

"The one who follows must find his own way"

In 2010, Bao Chuyen Company took its first step into the thriving computer - laptop technology market, with many experienced and powerful units. At this time, a new unit like Bao Chuyen faced many huge challenges when finances were limited, brand reputation was still young and economic potential was limited.

Ảnh: Thu Hương
The company introduces genuine technology products to dealers. Photo: Thu Huong

However, Bao Chuyen knew how to make a difference, find its own way for the business to compete with the "big guys" in the market. Instead of always competing with the same technology products such as computers, laptops... Bao Chuyen decided to find a new business direction, breakthrough, long-term orientation and spare parts and accessories were the best choice at that time.

The early days were still full of difficulties, however, with dedicated service, creative thinking, and acceptance of being a "backyard" for large companies and enterprises; it helped Bao Chuyen not only avoid confrontation but also become a service partner, gradually building trust for customers and being a solid support for agents.

Especially from 2012 - 2017, Bao Chuyen continuously built the F1 Laptop Service Center specializing in repairing and maintaining prestigious laptops in Vinh city. The center aims to support customers and partners in repairing and replacing, along with the iFixVietnam.com system, professional Macbook and iMac care and repair services to improve the quality of after-sales service of the unit.

Ảnh: Thu Hương
Many customers in Nghe An and Ha Tinh trust Bao Chuyen spare parts and accessories. Photo: Thu Huong

With its strong growth, Bao Chuyen has affirmed its brand in the market inside and outside the province. Up to now, 70% of the company's computer, laptop, and Macbook components and accessories are supplied to large units in Nghe An and Ha Tinh. Not only that, many technology product trading companies have also linked up with Bao Chuyen to cooperate and develop together.

Mr. Le Hong Thai - Director of Bao Chuyen Company shared: "Joining the computer - laptop technology market after a number of other units, to be able to break through successfully like today, I myself as well as the company have known how to separate from the "crowd mentality", daring to make a difference. For me, success is never giving up, but going to the end of passion. Therefore, we will continue to tirelessly develop the company more and more, build trust, expand the market; ready to support and meet all customer needs".

Business philosophy - working together to grow

With that business philosophy, Bao Chuyen Company not only focuses on developing the brand, enhancing the reputation and quality of technology products, but also does well in community programs and activities, building a network of partners and customers; to find markets, support agents in customer care and service better and better.

Community activities aim to create solidarity and unity among members of Bao Chuyen Company. Photo: Thu Huong

Bao Chuyen is one of the 12 units under the first Executive Committee to organize and build the Nghe An IT Association (2014). The predecessor of the Nghe An IT Association was the Technology - Information Technology Enterprise Association, under the Nghe An Information Technology Association and the Vietnam Information Technology Association. The Association successfully organized an IT congress with the participation of nearly 400 units and techniques to connect, meet and exchange with the community.

The 5th anniversary of the establishment of Nghe An IT Association. Photo: Thu Huong

In addition, Bao Chuyen is also a regional distributor that many MDs (distributors) have entrusted and trusted in supporting market development; it is a reputable choice for supplying goods and supporting regional agents.

During the process of operating and providing components and technology products, Bao Chuyen also offers many incentive programs, discounts, gifts... to thank domestic and international tourists.

Ảnh: Thu Hương
Bao Chuyen Company organized a program to thank outstanding customers with a trip to Thailand. Photo: Thu Huong

To celebrate the important and meaningful event - the 10th anniversary of construction and development, Bao Chuyen Nghe An organizes the Thailand Tourism program 2019 "Journey to the land of Buddha, seeking thousands of lucky things" - a giftIn lieu of gratitude to typical customers and agents who have placed their trust, accompanied and supported the company in the past time./.

BAO QUYEN COMPANY

Specializing in distributing LAPTOP - MACBOOK - CAMERA parts and accessories; providing technology solutions.

Address: No. 6, Bach Lieu Street, Ben Thuy Ward - Vinh City, Nghe An.

Phone: (02383) 557 034 or (02386) 254 556

Website:http://baochuyen.vn

Facebook:https://facebook.com/baochuyenvinh

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Bao Chuyen - affirming the brand through difference
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