My Tam and famous football player Quang Hai attended the ceremony to honor the 'Queen of hot water bottles' ROSSI ART in Vinh

Attending the ceremony were Chairwoman of the Board of Directors Nguyen Thi Mai Phuong; General Director Nguyen Duy Chinh and a number of senior officials of Tan A Dai Thanh Group along with a number of invited guests who are partners and suppliers from Italy, Spain, etc.

There were more than 4,000 typical customers of Tan A Dai Thanh in Thanh Hoa, Nghe An, Ha Tinh, Quang Binh, Quang Tri participating in the event. Photo by Hoang Vinh.

Rossi Arte water heater belongs to the high-end product segment, the result of cooperation between Tan A Dai Thanh Group and technology consulting and system synchronization supply corporations from Italy, the world's leading component supply corporations with breakthrough design from the prestigious Paris Design Academy (France) to create the super product Rossi Arte - honored as "Queen of Water Heaters".

Mr. Nguyen Duy Chinh - General Director of Tan A Dai Thanh Group spoke at the award ceremony. Photo: Hoang Vinh.

Thanks to the integration of UMC (Ultra Micro Coating) enamel technology with Nano Silver enamel, the product is very durable and antibacterial for the water source. Rossi Arte water heater uses high-end imported components: such as super durable heating rods that increase water heating efficiency up to 97.9%, thermostats imported from France, ELCB system to prevent electric leakage, absolutely safe for users... In particular, the product is certified by Cotherm laboratory (France) to save up to 15% of electricity.

Leaders of Tan A Dai Thanh Group and foreign suppliers at the ceremony to honor "Queen of water heaters" Rossi Arte. Photo by Hoang Vinh.

The design of the Rossi Arte water heater is inspired by France, where aesthetics are highly valued in terms of comfort and convenience for users. The product is launched with 7 unique color versions - symbolizing prosperity and wealth (Blue, White, Yellow, Red, Black, Pink, Green).

At the ceremony, My Tam gave her all with songs associated with her name. Photo: Hoang Vinh.

Player Quang Hai interacts with customers at the event. Photo by Hoang Vinh.

"Queen of Water Heaters" Rossi Arte will create a breakthrough in the market in both product design and technology, bringing great experiences to customers during use.

Leaders of Tan A Dai Thanh Group awarded certificates and rewards to agents. Photo: Hoang Vinh.

In addition, the launch of "Queen of Water Heaters" Rossi Arte marks the 16-year milestone of developing the Rossi Water Heater brand of Tan A Dai Thanh Group.

With 10 typical product lines after 16 years of launch, in 2018, the Rossi water heater brand was honored to be confirmed as the water heater brand with the No. 1 market share in Vietnam (confirmed and authenticated by the Association of Vietnamese Retailers according to the 2016 Water Industry Equipment and Supplies Market Report of Sunshine Holdings Market Research Company).

Rossi water heater products not only dominate the domestic market, but have also begun to appear in international markets, thereby affirming the reputation and position of Vietnamese enterprises in the international arena.

Leaders of Tan A Dai Thanh Group awarded Cups and prizes to outstanding agents. Photo: Hoang Vinh

The event honoring the "Water Heater Queen" is one of many activities in response to the 25th Anniversary of Tan A Dai Thanh Group (1993-2018). Within the framework of the ceremony, the Group donated 125 motorbikes and 29 trips to France - the homeland of the "Water Heater Queen" Rossi Arte - with a total value of more than 5 billion VND to express gratitude to close customers.