Nghe An trains 5 steps to bring businesses to the digital environment Online

Attending the class were representatives of the NaPc Center's leadership, representatives of the Entrepreneurship Training Academies (MVVA) from the two locations in Hanoi and Ho Chi Minh City, business associations and nearly 150 businesses in the area.

Mr. Hoang Vinh Truong - Deputy Director of NAPC Center delivered the opening speech to experts attending the opening of the training course and workshop on digital transformation for Nghe An enterprises. Photo: Nguyen Hai

Opening the online seminar, the representative of NaPc Center once again reiterated the urgency and practical effectiveness of the application.digital transformationof the business.

Nowadays, the trend of digital transformation and online shopping has become popular and inevitable, therefore, with their experience and sales solutions, digital transformation experts of MVVA Academy and the trading floorse-commerce, successful digital transformation like Alibaba floor will convey and answer questions related to the digital transformation process raised by Nghe An businesses and entrepreneurs.

According to experts, even though customers go to markets and supermarkets to buy goods, they can still change their decisions at the last minute if social networks advertise and market, they will switch to online shopping well. Photo: Nguyen Hai

Within 1 session, experts from 2 locations Hanoi and Ho Chi Minh City thoroughly explained the content and practical significance of doing business on e-commerce platforms and digital marketing, how to use social networking tools such as Google, Titox, Zalo, Facebook...

The challenge for traditional businesses is that even when directly “seeing and touching” products at stores and supermarkets, customers can still change their purchasing decisions by comparing the same product code with cheaper sellers to choose from; network operators know how to use multi-level “sniping” algorithms, as soon as customers enter the shopping cart of the platforms, information introducing and advertising products continuously appear or appear to attract customers with discounts... Thanks to making good use of e-commerce platforms, Bac Giang has sold almost all of its lychee output in the last crop despite being surrounded by the Covid-19 pandemic.

Introducing the company's agricultural products on the e-commerce platform for customers to choose from. Photo: NH

At the workshop, from their own experiences, experts from MPV Academy and Alibaba Vietnam e-commerce platform gave 5 steps to bring businesses online.

Step 1: Identify customer portraits and, in addition to general advertising and product introduction channels, use multi-level "sniping" tactics;

Step 2: Build your business and store in the digital environment with software,digital ecosystemand relevant search keywords;

Step 3: Design the interior for the online store business, including eye-catching booths to attract customers' attention;

Step 4: Choose a marketing channel that includes many channels such as e-commerce platforms, social networks, display, email or SMS messages, affiliate marketing programs...; the final step is to plan an action.

Marketing, promotion and product introduction methods on social networks of digitally transformed enterprises. Photo: NH

According to experts, in the past 10 years, Vietnam's revenue on social networks has increased rapidly, from 4 billion USD in 2012 to 12 billion USD in 2019 and is expected to reach 43 billion USD by 2025. E-commerce and online advertising in our country have also increased rapidly, growing by 30-50% each year.