Prudential opens new General Agency Office in Vinh City (Nghe An)

This is one of the first General Agency Offices built according to the new model of Prudential and is the first new model office in Nghe An province.

The opening of the new Vinh General Agency Office (“VP TĐL”) marks an important milestone for Prudential on its journey to the Next Chapter. The launch of the new General Agency office model aims to create a new standard for an ideal workplace for Consultants. The new General Agency office model will be a place for Consultants to pursue a career in the field of Life Insurance, which still has a lot of potential and room for development.

With an open, professional and modern space, the new office is flexibly designed for multi-functional use: from daily business activities, team activities... to activities of connection and development worthy of the position. This will be the place where generations of Consultants at Prudential are trained and developed with the most modern content and methods, in line with the development trends of the times, which is the foundation for the future of Prudential. Above all, the new General Agency office model is a solid launching pad for Prudential to "fulfill its commitments" and bring values ​​beyond expectations to customers.

Speaking at the opening ceremony, Ms. Mandy Tran - Deputy General Director of Agency Channel Sales of Prudential shared:“In 2023, despite facing common challenges in the Life Insurance industry, Prudential is always ready to be present when customers need it and constantly improve the customer experience. Continuously investing and launching new Customer Care Centers as well as General Agency Offices according to the new model will contribute to bringing customers better experiences. This is a clear demonstration of Prudential's strategy in expanding and exploiting the market that still has a lot of room, while closely following the orientation of "Taking customers as the center"”.

Recently, Prudential Group announced its 2023 Annual Financial Report with impressive business results. Accordingly, profit from new exploitation activities increased by 45%, equivalent to 3,125 million USD. Adjusted profit from business activities reached 2,725 million USD, up 8%.

Persistent and steadfast in its goal of responsible business, after more than 24 years of operation in Vietnam, Prudential has been providing healthcare and financial security solutions to millions of customers, and is constantly striving to become a model enterprise in the life insurance industry. By the end of 2023, although net revenue from insurance business decreased by 12.9%, reaching VND 26,594 billion, Prudential's total revenue reached VND 37,250 billion, up 7.6%. This result was contributed by revenue from investment activities. In 2023, Prudential recorded a profit after tax of VND 3,114 billion.

Prudential's total asset value reached VND176,673 billion, up 9.2%. Total assets invested in government bonds reached VND72,116 billion, up 14.1%.

Prudential also maintained a liquidity margin higher than required, ensuring the ability to pay customers at 144.5%. Total insurance compensation reached VND 1,900 billion, up 16%. The total number of insurance compensation payments in 2023 was 179,000 cases. By the end of the year, more than 82% of customer benefit settlement requests were submitted online, of which nearly 20% of requests were processed within 30 minutes (up 5% compared to 2022).

With the motto “Customer is the compass”, and the mission of becoming the most trusted companion and protector for today’s and future generations, Prudential affirms to improve sales quality, increase customer experience and optimally apply digital technology, put all its heart into every business activity and strive to understand customers with empathy, to be able to meet customers’ needs most comprehensively.