OCOP products are 'good in wood' but not good in 'paint'
OCOP product owners, in addition to constantly improving quality, need to pay more attention to product design and packaging.
"Optimizing" local advantages from OCOP products
When talking about Nam Dan specialties, we cannot ignore soy sauce products, so when tourists come here, the gifts they bring back often include Nam Dan brand soy sauce.
To productNam Dan soy sauceTo make this delicious sauce, local manufacturers have been very meticulous in selecting ingredients and processing them according to the "optimization" of traditional recipes, to make famous batches of delicious sauce.
Ms. Bui Thi Ha - owner of a soy sauce production facility in Nam Giang commune (Nam Dan) whose product has achieved 3 OCOP stars, said: By introducing products at trade fairs; supply and demand connection activities organized by the Cooperative Union and the Industry and Trade sector; along with promotion on social networking sites, her family's soy sauce products are increasingly known to consumers. On average, each day, the sales are from 1 to 2 million VND, after deducting costs, the profit is 50%.
Regarding the issue of product packaging design, Ms. Bui Thi Ha is concerned: Up to now, the family's soy sauce products have been packaged in 1-liter plastic bottles, to facilitate transportation and reduce costs, but they still do not look good. The family has thought about switching to using glass bottles to package the product, but the cost is much higher than using plastic bottles. Because, not only is the cost of buying glass bottles higher than plastic bottles, but also having to invest in additional boxes to limit breakage during transportation. However, in the long term, the family will switch to glass bottles to meet consumer tastes for beauty, modernity and better hygiene.
Not only soy sauce products, some other products of Sen Que Bac Cooperative (Kim Lien, Nam Dan) such as lotus tea, lotus leaf tea, lotus heart tea... although the Cooperative has used many eye-catching packaging, some opinions say that it is still simple and not attractive.
At some OCOP product display and introduction programs byProvincial Cooperative Unionorganization, many customers believe that, although the packaged products have been invested, but need to think constantly change the design to keep up with consumer tastes. Quality is the decisive factor for the success of the product, but to stand out and attract customers depends on the product packaging design besides being suitable for each age group...
In addition to traditional soy sauce, Nam Dan also has many OCOP products of good quality. These are products of Sen Que Bac Cooperative, Chanh Nam Kim Cooperative, Xanh Dai Hue Cooperative, Duc Tuan veal ham Cooperative, Son Cam veal ham production facility, Chau Huong; Phuong Cong macrobiotics, Quang Cau clean mushrooms, Chuyen Quan longan cake, Hung Tien peanut oil... making consumers "excited" every time they enjoy them.
Mr. Ho Sy Hai - Vice Chairman of Nam Dan District People's Committee, said that in recent years, the district has focused on urging and reviewing products with advantages associated with traditions and local advantages to guide entities in building OCOP products. Up to now, the whole district has 69 products achieving OCOP stars, including 9 4-star products and 60 3-star products.
In order to promptly encourage and motivate OCOP subjects to implement Resolution No. 25/2020/NQ-HDND dated December 13, 2020, of the Provincial People's Council on regulations on a number of policies to implement the One Commune One Product (OCOP) Program in the province for the period 2021-2025, the district has supported the purchase of machinery and equipment for Dai Hue Green Cooperative with an amount of 200 million VND; Supported a display booth for Sen Que Bac Cooperative with an amount of 300 million VND; Supported a booth of machinery and equipment for Duc Tuan veal ham Cooperative with an amount of 300 million VND and will continue to support a number of cooperatives in the future.
According to Mr. Ho Sy Hai, developing OCOP products not only sells to markets outside the district, but also serves to display and sell products at tourist attractions in the district. Nam Dan has advantages in spiritual tourism, historical culture, eco-tourism... attracting millions of domestic and international tourists every year.
However, in reality, some OCOP product owners have not really invested in product packaging innovation. For long-term development, the district directs OCOP product owners to focus on investing in product packaging innovation to make it more eye-catching, sophisticated, modern, with full information on origin, quality, and with clear barcodes and QR codes for lookup...
Concerned about design innovation
With totalOCOP productsCurrently, there are more than other localities in the province, which is an advantage for Nam Dan to exploit potential, create jobs and increase income for people.
Recently, at the supervision meeting of the implementation of the National Target Program on New Rural Development in Nam Dan district, Vice Chairman of the Provincial People's Council Nguyen Nhu Khoi commented that Nam Dan is a locality with many OCOP products of good quality. However, in addition to the quality factor, the subjects of OCOP products need to pay more attention to the design of product packaging to increase the attractiveness for tourists. The packaging is not only beautiful, but also has full information about the origin, with a clear QR code to look up the product.
“Looking at other provinces, we can see that in addition to constantly improving product quality, they also worry about changing product packaging designs regularly, creating attractiveness for customers every time they approach them. It can be seen that Hai Duong green bean cakes; Hanoi green rice cakes... and many other provinces' products have increasingly attractive packaging. Nam Dan is a locality with potential for tourism development, so it is necessary to pay attention to the design of OCOP products, from which the products will be consumed more strongly", Mr. Nguyen Nhu Khoi expressed.
Looking at the whole province, the One Commune One Product Program has developed strongly. 21/21 districts, cities and towns have participated in building and developing OCOP products. Up to now, the whole province has 567 products achieving OCOP stars, of which: 37 products achieved 4 stars; 529 products achieved 3 stars and 1 product achieved 5 stars.
In order for Nghe An OCOP products to be increasingly known to consumers, it is necessary to gradually improve quality, especially paying attention to packaging design. Because product packaging is always changed and more attractive, eye-catching, it shows the concern of the owner of OCOP products, from which customers will trust more./.
