Editor-in-Chief of Nhan Dan Newspaper: 'The press must transform digitally, if it does not want to fall behind'

Panorama of the launching ceremony of the new interface of Nghe An electronic newspaper. Photo: Duc Anh

Speaking at the launch ceremony of the new interfaceNghe An Electronic NewspaperComrade Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association congratulated Nghe An Newspaper on making a very important step forward.

Through long-term monitoring of Nghe An Newspaper, we can see that Nghe An Newspaper has been very quick to apply modern technology in the process of producing newspapers. Journalists in Uncle Ho's hometown always try and make efforts to innovate themselves. The leaders of the Vietnam Journalists Association are very happy with those changes.

According to Editor-in-Chief of Nhan Dan Newspaper Le Quoc Minh, the Covid-19 pandemic has occurred strongly and had a heavy impact all over the world, especially since July 2021. The pandemic has caused many challenges and changes for the press around the world and in Vietnam.

Comrade Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association spoke at the ceremony. Photo: Duc Anh

Among the changes are job cuts and cuts to expansion plans. The challenge is that newspapers are under increasing pressure from platforms, leaving many news organizations severely affected by declining advertising revenue, while technology platforms are growing rapidly.

In this context, news organizations are trying to reduce their dependence on advertising by increasing the number of people paying for content, focusing on organizing online events and expanding e-commerce activities. Revenue from users is increasingly becoming a priority for news organizations, with a series of strategies to exploit the potential.

In addition, newspapers also have to offer cheaper advertising products, combining advertising diversification with the rapid deployment of traditional advertising. On the other hand, press agencies also cooperate and collaborate with each other, combining many contents, changing the content to attract users.

Editor-in-Chief of Nhan Dan Newspaper Le Quoc Minh wants to retain the public, so newsrooms must also innovate, create, experiment, and think creatively to save the press. Photo: Duc Anh

According to comrade Le Quoc Minh - Editor-in-Chief of Nhan Dan Newspaper, to achieve a long-term development plan, the newspaper must be like a marathon runner. It must inspire the public in a post-pandemic future with attractive things.

To retain the public, we must create content that is suitable for the post-Covid-19 lifestyle, meeting the constantly changing needs of the media. Newsrooms must also innovate, create, experiment, and think creatively to save journalism.

Le Quoc Minh - Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association.

Faced with the above challenges, comrade Le Quoc Minh said that the press will have to transform digitally and digital transformation must come first and benefits will come along.

"This is a path that must be taken, even quickly and decisively, if we do not want to fall behind. Digital transformation in all print newspapers, television, electronic newspapers... Digital transformation is not only technology but also thinking, from the production process, management process, even the culture in the editorial office. In other words, digital transformation in the content, commerce and technology departments", Comrade Le Quoc Minh emphasized.

Leaders of central and local press agencies attended the ceremony. Photo: Pham Bang

In particular, comrade Le Quoc Minh emphasized that newspapers must strongly transform digitally from the highest level, encourage new ideas, innovation and create conditions for everyone to have new ideas and need to be steadfast when facing challenges. In addition, it is necessary to invest in human resources and promote unique values. The unique values ​​of the press agency must be at the center of any digital transformation effort, and readers must see that unique value.

In addition, newspapers must invest in appropriate digital human resources, consider readers as the center to produce content, use technology, and publish appropriate information. On the other hand, they must promote creativity through high-quality experiments, do not be afraid of mistakes, dare to take risks to achieve efficiency, and if it is not right, stop to try something new./.