Large-scale consumer stimulus program on Cao Thang night street

INCREASE THE NUMBER OF HOUSEHOLDS REGISTERING BUSINESSES

Cao Thang Street was invested and completely renovated by Vinh City to become the first night street in Nghe An with the hope of being the locomotive in developing the night economy in the city. From there, creating a new entertainment and shopping spot for residents and tourists. In fact, in the early days of operation, the night street created a positive and novel effect, becoming a meeting place for people every evening.

Currently, Cao Thang night street has 29 households registered for business with 82 business locations (each household has from 1 to 3 locations) with 2 main industries. The section from Tran Phu street to Nguyen Xien street includes 12 households doing business with shoes, ready-made clothes. From Nguyen Xien street to Le Hong Son street, there are 17 households registered to do business in food, snacks, and drinks of all kinds. The cuisine here is diverse, rich, and affordable. This is also the most attractive point of the night street in recent times. On weekends, the number of visitors coming to experience increases 2-3 times.

Realizing these positive signs, the traders have completed the procedures to register their business at the night street. Besides the newly registered households, there are also traders who used to do business at the night street, but for many reasons had to temporarily stop, now they have also returned to continue to accompany and the Cao Thang night street management board always creates all conditions for people to do business and trade.

A representative of the Cao Thang Night Street Management Board said: Up to now, there have been 8 new businesses registered at the night street, mainly serving refreshments and food. We have also quickly arranged convenient locations for small traders to stabilize their business.

Ms. Nguyen Thi Phuong, Cua Nam Ward shared: Currently in the peak hot season, therefore, the demand for refreshments is increasing, I decided to register my business at Cao Thang night street for a week now and have had a certain number of customers come to support. All items are listed with public prices, at the same time strictly implementing food hygiene and safety issues, so they are increasingly interested and chosen by customers.

For newly registered businesses, the Night Street Management Board said it will create maximum conditions for small traders with many incentives such as free electricity, environmental sanitation fees, and priority for business locations according to demand. In particular, there will be no business fees in the initial period. In addition, the warehouse will be upgraded so that small traders in other localities can rest assured when storing their products for business.

ORGANIZING CONSUMER STIMULUS PROGRAM

In addition to shopping stalls, Cao Thang night street now also organizes cultural and artistic programs to serve spiritual food for people with a sparkling and modern stage. If the Management Board previously only organized every Tuesday and Sunday night, now it will increase to Thursday night. In addition to the participation of music groups and singers, many audiences at Cao Thang night street can also go on stage to interact with exciting performances and songs.

In particular, on June 28-29, 2023, Vinh City will organize the 2023 Summer Consumption Stimulus Program with the theme "Honoring Vietnamese goods" on a large scale at Cao Thang night street.

It is expected that 45 booths will be displayed; introducing and promoting OCOP products, craft village products, local specialties, typical products and tourism products of Vinh city and some districts and towns in the province.

This is a major activity held at Cao Thang night street with the aim of promoting the consumption of goods and products, stimulating consumption, supporting businesses, cooperatives, craft villages, and business households to overcome the impact of the COVID-19 pandemic, contributing to economic recovery and development and promoting night-time economic activities in Vinh city.

In addition, contributing to the effective implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods", supporting production and business units to strengthen trade connections, cooperation in investment and production, boosting product consumption, promoting brands and products to consumers to know and choose.

In particular, this event also contributes to promoting the image of Cao Thang night street to people and tourists inside and outside the province. Thereby, promoting the potential and strengths of the street, attracting more traders and people, tourists to gather here to operate and experience.

Recently, the activities at Cao Thang night street have shown positive signs. The city will continue to invest in and upgrade this street and organize more programs to stimulate consumption here, striving to make Cao Thang night street one of the spearheads of night-time economic development in the area. The city will also direct functional forces, wards and communes to regularly and resolutely deploy to ensure the environment and urban order to best serve the entertainment and shopping needs of the people.

Mr. Tran Quang Lam - Vice Chairman of Vinh City People's Committee