Con Cuong: Rich OCOP products associated with tourism development

The program "One Commune One Product" focuses on small products in disadvantaged communes, remote areas, creating jobs and sustainable income for people. These products have standardized production processes that promote traditional values ​​associated with each product. With that meaning, there are currently many products in Con Cuong district.

As a locality with great potential for tourism economy, creative, dynamic, hard-working people, and maximum support from the Party Committee and government, Con Cuong district has so far been recognized with 4 OCOP products ranked 4 stars. These are 2 community tourism models in Khe Ran village, Bong Khe commune and Nua village, Yen Khe commune; and 2 products of Gymnema sylvestre and Solanum procumbens of Pu Mat Medicinal Materials Joint Stock Company...

Processing factory of Pu Mat Pharmaceutical Joint Stock Company. Photo: BH

But in the area, there are still many typical rural products rich in creativity that promote traditional national values ​​and create jobs for people such as brocade weaving, bamboo handicrafts, rattan and bamboo weaving, leaf wine, fairs, community tourism... or products that are interested in investing in quality production such as VietGAP oranges, orange jam, orange essential oil, medicinal plants, Gynostemma pentaphyllum, Polygonum multiflorum extract, fresh vegetables and fruits....

Bamboo and rattan products of Con Cuong district are attractive, typical of the traditional occupation of ethnic minorities. Photo: BH

These are typical rural products that, if invested in more processing technology and supported in product promotion, will have the opportunity to develop strongly. Con Cuong district also has many examples of young people passionate about starting a business to get rich from the potential of their hometown, such as the bamboo handicraft products of Tra Lan Bamboo Company (Tra Lan Bamboo) or products from VietGAP oranges...

Bamboo handicrafts of Tra Lan Bamboo are sold at Con Cuong market. Photo: Ba Hau

Con Cuong district is an attractive tourist destination in the Western region of Nghe An as well as the whole country, attracting many domestic and international tourists to visit. The policy of supporting the development of OCOP products in the province will be a favorable condition for the locality to create more favorable conditions for Con Cuong OCOP products to become typical and valuable rural products.

Many typical products of Con Cuong district are still facing some difficulties such as: small production scale, outdated technology, lack of investment capital; product designs, models, and packaging have not been innovated. The number of products registered for trademarks and intellectual property is still low. Along with that, the products are always facing fierce competition pressure in the market.

Market in Con Cuong district. Photo: Ba Hau