Spreading Nghe An tourism brand

PV• DNUM_CHZBCZCABJ 15:33

(Baonghean) - From the results of the contest, the Organizing Committee hopes that in the following years, central and local press agencies will continue to cooperate to further promote tourism products of Cua Lo in particular, and Nghe An tourism in general to domestic and international friends.

Through the judging rounds, the Jury selected 35 works in various journalism categories to award prizes, including 9 television works (2 Second prizes, 3 Third prizes, 4 Consolation prizes), 4 Radio works (2 Third prizes, 1 Consolation prize); 11 print works (1 First prize, 2 Second prizes, 3 Third prizes, 5 Consolation prizes), 9 Electronic press works (2 Second prizes, 3 Third prizes, 4 Consolation prizes) and 3 photojournalism works (2 Third prizes, 1 Consolation prize).

Attracted 67 entries to the competition

Implementing Plan No. 10/KH-UBND dated January 10, 2019 of the Provincial People's Committee on developing Nghe An tourism in 2019, Plan No. 172/KH-UBND dated March 26, 2019 on organizing Cua Lo tourism activities in 2019, Nghe An Journalists Association coordinated with the Department of Tourism, Cua Lo Town People's Committee to launch the Press competition to promote Nghe An tourism and Cua Lo tourism in 2019.

The contest has been widely publicized and promoted on mass media and electronic information portals of the Department of Tourism, People's Committee of Cua Lo Town, Nghe An Journalist Magazine; at the same time, at monthly press conferences, Nghe An Journalists Association has mobilized press agencies and journalist members to actively participate. In particular, it has been launched in press conferences to promote Nghe An tourism, Cua Lo tourism and received many positive responses from central and local press agencies.

The rules of the 2019 Tourism Journalism Contest have many new points. Regarding the scope of propaganda: Tourism of Nghe An province in general and tourism of Cua Lo town in particular.

Regarding the author, he/she is a Vietnamese citizen, including professional and non-professional journalists whose press works are published on mass media with a license issued by the Ministry of Information and Communications; does not violate the regulations on professional ethics of Vietnamese journalists, does not violate the Press Law and other laws. Each author is allowed to submit a maximum of 03 works (if a videographer is allowed to be named in no more than 3 works) that have been published or broadcast from March 1, 2019 to September 15, 2019. There is no limit on the number of submitted photo works, both published and unpublished.

King Quang Trung Temple - a famous spiritual tourist destination in Nghe An. Photo: Document

The genres are also regulated quite specifically. Printed newspaper genres include reflections, reports, investigative reports, journalistic notes, notes, interviews, comments, and monographs; articles published in multiple installments not exceeding 5 installments. Spoken newspapers (Radio) include reflections, reports, comments, and interviews; duration not exceeding 15 minutes. Art and music programs broadcast on the radio not exceeding 30 minutes (not accepting works of Radio stories and skits). Visual newspapers (Television) include short reports, reports, documentaries, exchanges, talks, interviews, special topics, music and art programs; documentaries, exchanges, talks, with a maximum duration of 30 minutes. Electronic newspapers include interviews, reports, journalistic notes, notes, clips, photo reports. Press photos include single photos, photo reports, photo groups; photo groups, photo reports of no more than 10 photos, published in the same issue or at the same time...

Cua Lo Beach - an ideal destination for domestic and foreign tourists. Photo: Sach Nguyen

After 8 months of launching, the contest's Organizing Committee has received close and effective cooperation from central and local press agencies. The Organizing Committee highly appreciates the positive response of press agencies such as: Nghe An Newspaper, Radio and Television Station, Nghe An Police Newspaper, Nghe An Labor Newspaper, Nghe An Journalist Magazine, Cua Lo Town Radio and Television Station, with articles that have attracted readers' attention such as "Cua Lo - Potential for Green Tourism"; "Coming to Cua Lo is not just about bathing and eating"; "Determined not to let traffic accidents on waterways occur during the tourist season"; "Need to create an environment and mechanism to attract human resources in the tourism industry"; "Bringing specialties to serve the "smokeless industry"; "Cua Lo creates a breakthrough associated with sustainable development" ... Especially this year, the online newspaper has published many articles, images, clips, and reports vividly promoting many new features of Nghe An Tourism, Cua Lo Tourism.

At the end of the contest, the Journalists Association received 67 entries. Based on the rules, all 67 entries were eligible and were included in the judging. The Organizing Committee issued the Judging Regulations, through two preliminary and final rounds. The results of the first round (preliminary) selected 48 entries for the judging, including 11 visual works, 3 radio works, 14 print works, 17 electronic works, and 3 photojournalism works. The highlight this year was the reportage and reflection genres accounting for a large proportion, with an increase in electronic works.

Contribute to spreading Cua Lo tourism, Nghe An tourism

This year, there are many works written on the subject of professional and civilized tourism contributing to spreading Cua Lo tourism and Nghe An tourism such as "Returning to Cua Lo to welcome the new tourist season"; "Initial effectiveness of new tourism products in Cua Lo"; "Nghe An culinary culture - attractive from simple things"; "Community tourism with Nghe An specialties"; "Returning to Con Cuong, seeing Thai people doing tourism"...

Uncle Ho's Hometown - one of the especially important spiritual and cultural tourist destinations of Nghe An tourism and the whole country. Photo courtesy of Thanh Cuong

However, besides the new features in composing and promoting Nghe An and Cua Lo Tourism, what the Organizing Committee expected was to select the most excellent press works with high social impact to award high prizes (such as Special Prize, First Prize) but it has not met the requirements. The works reflect and reportage do not have new discoveries, do not have in-depth articles, summarize practical lessons of success in developing Nghe An and Cua Lo tourism in recent years, new initiatives and solutions for Nghe An and Cua Lo Tourism in the coming time.

Television reports have poor visuals, are not attractive, and lack selection; radio and photojournalistic works are few and not vivid. Articles in print and online newspapers have not really been innovated.

The number of works on the topic of Nghe An tourism and Cua Lo tourism in 2019 was published and broadcast quite a lot, the density in local, central and industry newspapers was relatively large, but press agencies and journalist associations have not paid attention to directing journalists, members and collaborators to select works to submit to the contest, so the number of works participating in the contest is not commensurate with the number of works promoted during the year.

From the results of the contest, the Organizing Committee hopes that in the following years, central and local press agencies will continue to cooperate to further promote tourism products of Cua Lo in particular, and Nghe An tourism in general to domestic and international friends.