Livestream directly introducing and promoting Vinh orange products

Morning of November 28,Nghe An Investment, Trade and Tourism Promotion CenterCoordinated with Yen Thanh District People's Committee to organize livestream to introduce, promote and consume Vinh oranges. The program was held directly at Thien Son orange garden, Dong Thanh commune (Yen Thanh).

Arrange Vinh oranges before live stream. Photo: Tien Dong

The program is organized with the aim of connecting product consumption through livestream on multimedia channels. Thereby, helping to widely promote the image, quality and value of the brand.Vinh orangein particular and Nghe An specialties in general to domestic and foreign consumers.

Delegates attending the livestream. Photo: Tien Dong

Mr. Nguyen Van Nam - Deputy Director of Nghe An Investment, Trade and Tourism Promotion Center said: This is the first livestream program organized by the unit to promote Nghe An agricultural products.

Through this program, the unit hopes to guide farms, gardeners and agricultural production facilities to proactively research market demand, choose the right target products, gradually modernize production, apply technology to strictly manage safe production processes, and check product quality before selling to the market. Ensure that agricultural products are consumed in the value chain, meeting domestic standards and those of importing countries. Special attention and guidance on product production according to Global GAP, Organic, GMP standards...

The program features the 2018 Voice Kids champion Ha Quynh Nhu. Photo: Tien Dong

Mr. Nguyen Van Duong - Vice Chairman of Yen Thanh District People's Committee said: Since the Xa Doai orange tree "took root" on Yen Thanh land, the district has had many policies to support gardeners and farms in building quality standards, brands and geographical indications. The district also built and completed the planning of citrus trees in general and orange trees in particular, thereby building a distinctive brand that is known to many people.

Mr. Nguyen Van Nam - Deputy Director of Nghe An Investment, Trade and Tourism Promotion Center said that after this livestream program, on December 19, the Center will continue to organize livestream in the room to introduce and promote Vinh oranges and 10 other specialties of Nghe An. Photo: Tien Dong

From the livestream program introducing, promoting and consuming Vinh oranges, the interaction between consumers and production, supply and product consumption support units has been enhanced.

In addition, the awareness and thinking of manufacturers and suppliers from small and spontaneous scale have gradually changed to the direction of business thinking on digital platforms, in order to diversify sales methods to suit the epidemic situation and the context of Vietnam moving towards a digital economy. From there, it contributes to gradually bringing Nghe An's agriculture towards digital agriculture, creating a large market, opening up new opportunities for producers and businesses.

Many tourists experienced games at the livestream program introducing and promoting the consumption of Vinh oranges. Photo: Tien Dong

After the livestream program at Dong Thanh orange garden, on December 19, Nghe An Investment, Trade and Tourism Promotion Center will continue to livestream the consumption of Vinh oranges and Nghe An specialties in the livestream room built at Muong Thanh Song Lam Hotel. In this program, in addition to Vinh oranges, there will be 10 other specialties of Nghe An that will also be broadcast live to promote to domestic and foreign consumers./.