Livestream directly introducing and promoting Vinh orange products

Tien Dong DNUM_CIZBBZCACB 12:05

(Baonghean.vn) - Livestream is organized to promote the image, quality, and value of Vinh orange brand to domestic and foreign consumers, promoting the application of digital technology in the business of agricultural products.

Morning of November 28,Nghe An Investment, Trade and Tourism Promotion CenterCoordinated with Yen Thanh District People's Committee to organize livestream to introduce, promote and consume Vinh oranges. The program was held directly at Thien Son orange garden, Dong Thanh commune (Yen Thanh).

Sắp xếp cam Vinh trước giờ livestream trực tiếp. Ảnh: Tiến Đông
Arrange Vinh oranges before live stream. Photo: Tien Dong

The program is organized with the aim of connecting product consumption through livestream on multimedia channels. Thereby, helping to widely promote the image, quality and value of the brand.Orange Vinhin particular and Nghe An specialties in general to domestic and foreign consumers.

Các đại biểu tham dự buổi livestream. Ảnh: Tiến Đông
Delegates attending the livestream. Photo: Tien Dong

Mr. Nguyen Van Nam - Deputy Director of Nghe An Investment, Trade and Tourism Promotion Center said: This is the first livestream program organized by the unit to promote Nghe An agricultural products.

Through this program, the unit hopes to guide farms, gardeners and agricultural production facilities to proactively research market demand, choose the right target products, gradually modernize production, apply technology to strictly manage safe production processes, and check product quality before selling to the market. Ensure that agricultural products are consumed in the value chain, meeting domestic standards and those of importing countries. Special attention is paid to and guidance on product production according to Global GAP, Organic, GMP standards...

Chương trình có sự góp mặt của quán quân Giọng hát Việt nhí 2018 Hà Quỳnh Như. Ảnh: Tiến Đông
The program features the 2018 Voice Kids champion Ha Quynh Nhu. Photo: Tien Dong

Mr. Nguyen Van Duong - Vice Chairman of Yen Thanh District People's Committee said: Since the Xa Doai orange tree "took root" on Yen Thanh land, the district has had many policies to support gardeners and farms in building quality standards, brands and geographical indications. The district also built and completed the planning of citrus trees in general and orange trees in particular, thereby building a distinctive brand that is known to many people.

Ông Nguyễn Văn Nam - Phó Giám đốc Trung tâm Xúc tiến Đầu tư, Thương mại và Du lịch Nghệ An cho biết, sau chương trình livestream này, vào ngày 19/12 tới đây Trung tâm sẽ tiếp tục tổ chức livestream tại phòng nhằm giới thiệu quảng bá cam Vinh cùng 10 sản phẩm đặc sản khác của Nghệ An. Ảnh: Tiến Đông
Mr. Nguyen Van Nam - Deputy Director of Nghe An Investment, Trade and Tourism Promotion Center said that after this livestream program, on December 19, the Center will continue to organize livestream in the room to introduce and promote Vinh oranges and 10 other specialties of Nghe An. Photo: Tien Dong

From the livestream program introducing, promoting and consuming Vinh oranges, the interaction between consumers and production, supply and product consumption support units has been enhanced.

In addition, the awareness and thinking of manufacturers and suppliers from small and spontaneous scale have gradually changed to the mindset of doing business on digital platforms, in order to diversify sales methods to suit the epidemic situation and the context of Vietnam moving towards a digital economy. From there, contributing to gradually bringing Nghe An's agriculture towards digital agriculture, creating a large market, opening up new opportunities for producers and businesses.

Nhiều du khách đã được trải nghiệm các trò chơi tại chương trình livestream giới thiệu, quảng bá tiêu thụ cam Vinh. Ảnh: Tiến Đông
Many tourists experienced games at the livestream program introducing and promoting the consumption of Vinh oranges. Photo: Tien Dong

After the livestream program at Dong Thanh orange garden, it is expected that on December 19, Nghe An Investment, Trade and Tourism Promotion Center will continue to livestream the consumption of Vinh oranges and Nghe An specialties at the livestream room built at Muong Thanh Song Lam Hotel. In this program, in addition to Vinh oranges, there will be 10 other specialties of Nghe An that will also be broadcast live to promote to domestic and foreign consumers./.

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Livestream directly introducing and promoting Vinh orange products
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