Businesswoman Thai Huong and her desire to serve the community
(Baonghean) - Coming to Nghia Dan (Nghe An) at dawn, between the roads on both sides are corn, grass and sorghum or coming to the dairy farm when the milking session of the day begins, you can partly understand the two words LOVE OF THE LAND that Ms. Thai Huong - founder of TH Group often talks about the desire to contribute to serving her homeland and country.
From the concerns of a mother…
Established for more than 8 years, but TH true MILK has become a national brand - the pride of Vietnamese people and reaching out to the world. All come from the concerns of a mother with a great heart and soul, she entered the dairy industry with the concerns of the nation and country.
Too worried and troubled by the danger from the Chinese Melamine milk crisis causing kidney stones in children, while the Vietnamese milk market mainly imports powdered milk for reconstitution (92%), Ms. Thai Huong decided: We must immediately make clean fresh milk for Vietnamese children, without further delay.
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Prime Minister Nguyen Xuan Phuc visited the booth displaying TH Group's products at the 10-year achievements exhibition. |
Fate brought Ms. Thai Huong - General Director of Bac A Commercial Joint Stock Bank to the dairy industry, but she did not enter the dairy industry to make a profit, her business always had to determine not to maximize profits but to maximize benefits. And there was also fate, fate made her a woman of work, a leader. To some extent, she has a revolutionary spirit deeply ingrained in her subconscious, from the people and land of her homeland.
The most prominent revolution that left her mark was the fresh milk revolution, which changed the nature of the Vietnamese dairy industry, from a country that imported powdered milk for reconstitution (92%) to a country with international quality fresh milk products, contributing to reducing the rate of imported powdered milk for reconstitution to more than 60%. Her business has accounted for more than 40% of the fresh milk market share.
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Checking dairy products before packaging. Photo: Lam Tung |
The Vietnamese dairy industry, which was initially not on the world dairy map, has now made its mark with the largest high-tech dairy farm in Asia. In Vietnam, in any industry, if it is not inherited from the family, or continues to develop state-owned enterprises left after equitization and renovation, only Ms. Thai Huong's enterprise has laid the foundation and built such strongholds.
Finding the golden key of high technology, she has awakened the land in many areas of the S-shaped strip of land, first of all in Phu Quy land (Western Nghe An). TH engineers can stand in the ranks of international experts in the field of dairy farming.
The success story of Asia's largest record farm, successfully raising temperate cows in a tropical land with milk that is not inferior to leading countries such as Australia, America, and New Zealand.
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TH Group farm in Nghia Dan. |
TH farm is the only farm in Vietnam that has welcomed many heads of state to visit and encourage. Ms. Thai Huong is a rare businesswoman who has met many presidents and everyone has absolute praise when mentioning the TH true MILK brand.
...to the concern about nutrition for Vietnamese people
From the foundation of producing fresh milk “with the heart and soul of a mother”, she continued her path of food production with the mindset of a kind housewife for the community, striving for healthy nutrition for Vietnamese people. Recently, TH Group organized an international conference on Vietnamese nutrition.
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Foreign experts directly implement and supervise the process of separating A2 cows at TH |
She once shared that Vietnam has the highest cancer rate in the world, most diseases come from the mouth. Therefore, initiating and leading the production of clean food and healthy nutrition for Vietnamese people (with 6 target groups) is considered her new revolution with the mindset of "For community health".
At this conference, she invited a leading Japanese nutritionist to share her experience. All of those concerns and desires came from within Ms. Thai Huong to serve her country.
In fact, she took on that mission because she wanted consumers to have the right to choose dairy products, to use fresh, natural dairy products, ensuring food safety according to international standards.
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Packaging milk products at TH Milk Processing Factory. Photo: Lam Tung |
She still affirms her path, when opening the path of clean fresh milk - a serious, honest and proud path. Every revolution must taste the thorns of the rose, for sure, but she is always steadfast. And in the end, the one who benefits is the consumer.
Ms. Thai Huong's nutritional revival is no exception, as she pioneered the development of the national school milk program, tested and had clinical results on positive physical changes of students in Nghe An after 1 year of drinking TH School MILK fresh milk.
She also fought tirelessly to ensure that milk brought into schools must have standard research that is suitable for children's absorption. TH Group is still the only unit conducting systematic scientific clinical research to find suitable school milk products based on assessment of physical condition, geography, and regional customs, confirmed by the Ministry of Health.
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Vietnamese Prime Minister Nguyen Xuan Phuc and Chinese President Xi Jinping listen to an introduction of TH true MILK fresh milk products at the Vietnamese national pavilion. |
Looking at the achievements that TH Group has achieved over the past 8 years, looking at the investments in the Russian and Chinese markets, it can be seen that TH is taking new promising steps on the foundations of quality and reputation.
When in Vietnam there were not many people who understood the concept of organic and did not “dare” to apply international organic standards, her farm converted land, cows and feed to organic farming according to European and American standards, producing organic fresh milk products. In parallel, there were FVF organic vegetables, TH Herbals medicinal herbs and this path continued.