Gold price today March 23: Domestic and world gold prices are expected to increase in the new week
Gold price this afternoon, March 23, 2025: Domestic gold prices and world gold prices are on a sharp decline at the end of the week. But investors still expect gold prices to increase in the new week.
Domestic gold price this afternoon March 23, 2025
As of 2:00 p.m. this afternoon, March 23, 2025, domestic gold houses have temporarily stopped the price decline, specifically:
At Saigon Jewelry Company (SJC), the price of gold bars is listed at 94.4 million VND/tael (buy) and 97.4 million VND/tael (sell). The gold price this afternoon remained unchanged in both buying and selling directions compared to the closing price of yesterday's trading session.
DOJI system listed SJC gold at buying price of 94.4 million VND/tael and selling price of 97.4 million VND/tael. This price remained unchanged in both buying and selling directions compared to yesterday.
At Mi Hong Jewelry Company, the buying price of SJC gold is 96 million VND/tael and the selling price is 97 million VND/tael. Thus, compared to yesterday's session, the gold price remained the same in the buying direction - down 400 thousand VND/tael in the selling direction.
Bao Tin Minh Chau Company Limited listed the price of SJC gold at 94.8 million VND/tael (buy) and 97.4 million VND/tael (sell). This price remained unchanged in both buying and selling directions compared to yesterday.

The latest gold price list today, March 23, 2025 is as follows:
Today (March 23, 2025) | Yesterday (March 21, 2025) | |||
Purchase price | Selling price | Purchase price | Selling price | |
SJC | 94,400 | 97,400 | 94,400 | 97,400 |
DOJI HN | 94,400 | 97,400 | 94,400 | 97,400 |
DOJI SG | 94,400 | 97,400 | 94,400 | 97,400 |
BTMC SJC | 94,800 | 97,400 | 94,800 | 97,400 |
Phu Quy SJC | 94,600 | 97,400 | 94,600 | 97,400 |
PNJ HCMC | 95,700 | 98,300 | 95,700 | 98,300 |
PNJ Hanoi | 95,700 | 98,300 | 95,700 | 98,300 |
1.DOJI- Updated: 23/3/2025 14:00 - Source website time - ▼/▲ Compared to yesterday. | ||
Type | Buy | Sell |
AVPL/SJC HN | 94,400 | 97,400 |
AVPL/SJC HCM | 94,400 | 97,400 |
AVPL/SJC DN | 94,400 | 97,400 |
Raw material 9999 - HN | 95,600 | 97,300 |
Raw material 999 - HN | 95,500 | 97,200 |
AVPL/SJC Can Tho | 94,400 | 97,400 |
2.PNJ- Updated: 23/3/2025 14:00 - Source website time - ▼/▲ Compared to yesterday. | ||
Type | Buy | Sell |
HCMC - PNJ | 95,700 | 98,300 |
HCMC - SJC | 94,400 | 97,400 |
Hanoi - PNJ | 95,700 | 98,300 |
Hanoi - SJC | 94,400 | 97,400 |
Da Nang - PNJ | 95,700 | 98,300 |
Da Nang - SJC | 94,400 | 97,400 |
Western Region - PNJ | 95,700 | 98,300 |
Western Region - SJC | 94,400 | 97,400 |
Jewelry gold price - PNJ | 95,700 | 98,300 |
Jewelry gold price - SJC | 94,400 | 97,400 |
Jewelry gold price - Southeast | PNJ | 95,700 |
Jewelry gold price - SJC | 94,400 | 97,400 |
Jewelry gold price - Jewelry gold price | PNJ 999.9 Plain Ring | 95,700 |
Jewelry gold price - Jewelry gold 999.9 | 95,700 | 98,200 |
Jewelry gold price - Jewelry gold 999 | 95,600 | 98,100 |
Jewelry gold price - Jewelry gold 99 | 94,820 | 97,320 |
Jewelry gold price - 916 gold (22K) | 87,550 | 90,050 |
Jewelry gold price - 750 gold (18K)PNJ Jewelry Gold jewelry | 71,300 | 73,800 |
Jewelry gold price - 680 gold (16.3K) | 64,430 | 66,930 |
Jewelry gold price - 650 gold (15.6K) | 61,480 | 63,980 |
Jewelry gold price - 610 gold (14.6K) | 57,550 | 60,050 |
Jewelry gold price - 585 gold (14K) | 55,100 | 57,600 |
Jewelry gold price - 416 gold (10K) | 38,500 | 41,000 |
Jewelry gold price - 375 gold (9K) | 34,480 | 36,980 |
Jewelry gold price - 333 gold (8K) | 30,060 | 32,560 |
3. SJC - Updated: 3/23/2025 2:00 PM - Source website time - ▼/▲ Compared to yesterday. | ||
Type | Buy | Sell |
SJC 1L, 10L, 1KG | 94,400 | 97,400 |
SJC 5c | 94,400 | 97,420 |
SJC 2c, 1c, 5c | 94,400 | 97,430 |
SJC 99.99 gold ring 1 chi, 2 chi, 5 chi | 94,300 | 97,000 |
SJC 99.99 gold ring 0.3 chi, 0.5 chi | 94,300 | 97,100 |
Jewelry 99.99% | 94,300 | 96,700 |
Jewelry 99% | 92,742 | 95,742 |
Jewelry 68% | 62,912 | 65,912 |
Jewelry 41.7% | 37,477 | 40,477 |
The current buying price of SJC 9999 gold rings is 94.3 million VND/tael and the selling price is 97 million VND/tael. The gold ring prices have not changed in both buying and selling directions compared to the end of yesterday's trading session.
For Hung Thinh Vuong 9999 gold ring (DOJI), the buying price is 95.6 million VND/tael and the selling price is 98.2 million VND/tael, the price remains unchanged in both buying and selling directions compared to yesterday.
Bao Tin Minh Chau listed the price of gold rings at 96.1-98.6 million VND/tael (buy - sell); the price remained the same in both buying and selling directions.
World gold price this afternoon March 23, 2025
As of 2:00 p.m. this afternoon, March 23, the world gold price was listed at 3,023.05 USD/ounce, unchanged from the close of yesterday's trading session.
The world gold price has experienced strong fluctuations last week. After surpassing the all-time high, the market quickly witnessed a sharp decline due to profit-taking wave of investors.
However, experts still believe that this is a necessary adjustment period, and the long-term trend of gold is still positive. The gold market is in a "testing" phase of investor psychology, when prices are high but there are still no clear signs of a reversal.
Trade Nation’s David Morrison is keeping an eye on whether gold can hold the $3,000 mark. While gold has pulled back slightly from its peak, it remains in high territory and shows no signs of being oversold.
He said a slight correction could be a positive sign, creating momentum for a new rally. However, if gold breaks through the $3,000 mark, it does not mean the uptrend is over.
Meanwhile, Thu Lan Nguyen from Commerzbank said that inflation concerns are affecting gold prices. Recently, the US Federal Reserve (FED) kept interest rates unchanged and adjusted its 2025 inflation forecast from 2.5% to 2.8%. This change raised concerns that continued consumer price increases would put pressure on gold.
Many experts say that although gold prices are benefiting from technical factors and safe-haven sentiment, the market is still very sensitive to economic data, especially numbers related to inflation and growth.
If upcoming data shows the US economy weakening while inflation remains high, the risk of stagflation will become more evident, and that could be the catalyst for gold to bounce back.
Next week, the market will pay special attention to the core personal consumption expenditure index – the FED’s preferred inflation measure. In addition, the sentiment of American consumers in the face of current economic instability will also be an important factor, affecting investment decisions and cash flow orientation in the gold market.
Gold Price Forecast
Analysts believe that in the short term, gold may fluctuate around $3,000 to accumulate more, before establishing a clearer direction. This is necessary after a series of strong increases, and is also an opportunity for the market to "rest" and strengthen confidence.
On Wall Street, of the 18 analysts surveyed, 39% predicted gold prices would rise in the new week, 28% said prices would fall and the rest thought prices would move sideways.
Meanwhile, in an online survey on Main Street with 372 investors, 59% believe gold prices will continue to rise in the new week, 22% think prices will fall and the rest believe gold will stabilize at current levels.
Alex Kuptsikevich, an expert at FxPro, predicts that gold has been on an upward trend since the beginning of March and could reach $3,180 an ounce. In the next few months, many investors even expect gold to go further, up to $3,400 an ounce if the current trend continues.
Colin Cieszynski, a strategist at SIA Wealth Management, is more cautious, saying that gold prices could hover around $3,000 for the rest of March.
Marc Chandler, director of Bannockburn Global Forex, also shared the view that gold is likely to continue to fluctuate around the $3,000/ounce mark. According to him, gold still needs more time to establish a clear and stronger price increase.
The general trend still shows the belief that gold prices have not entered a period of decline. Although the price has adjusted down at the end of the week, gold is still holding steady above the threshold of 3,000 USD/ounce - a level predicted by many experts since the beginning of the year.
Not everyone is convinced that gold will only go up, however. Rich Checkan, president of Asset Strategies International, said that gold will likely “test” the $3,000/ounce level at least once more before truly stabilizing at high levels. Next week could be the time for gold to test that level again.