Connecting supply and demand of potential products of Western Nghe An

On the morning of November 20, in Con Cuong district, Tin Viet Quality Consulting and Training Joint Stock Company coordinated with the Management Board of the Sustainable Forestry Development Program for the period 2016 - 2020 to organize a workshop "Discussing solutions to develop some outstanding products of the Western Nghe An Biosphere Reserve associated with tourism activities".

Overview of the workshop. Photo: Quang An

Attending the event were representatives of the Department of Agriculture and Rural Development; Western Nghe An Biosphere Reserve, Nghe An Provincial Investment, Trade and Tourism Promotion Center; representatives of districts and units with typical products.

Biosphere ReserveWestern Nghe An, recognized by the United Nations Educational, Scientific and Cultural Organization (UNESCO) on September 18, 2007, this is the largest terrestrial World Biosphere Reserve in Vietnam with a total area of ​​nearly 1.3 million hectares, located within the administrative boundaries of 9 western districts including: Thanh Chuong, Anh Son, Con Cuong, Tuong Duong, Ky Son, Tan Ky, Que Phong, Quy Chau, Quy Hop.

Economic expert Le Huu Tho, Tin Viet Company presents an assessment of the consumption market for key products of the Western Nghe An Biosphere Reserve. Photo: Quang An

With the diverse and rich cultural identity of 6 ethnic groups (Kinh, Thai, Tho, Kho Mu, O Du and Mong), many unique products with indigenous characteristics have been created here, only found in the Western Nghe An Biosphere Reserve.

Specifically, about sAgricultural products include: Thanh Chuong tea, Que Phong passion fruit, Vinh oranges, Ky Son taro, Giang river fish, Quy Chau duck, Thanh Chuong chicken, Ky Son beef, etc. Forestry products: Bamboo and rattan products, wild honey, wooden handicrafts, etc. Precious medicinal products: Golden flower tea, cardamom, dog blood, Quy cinnamon, Solanum procumbens, Gymnema sylvestre, Gynostemma pentaphyllum, Ky Son ginger, etc. Products from traditional craft villages: Brocade weaving, Cua tiles, Quy Chau incense, etc.

Ms. Vo Thi Nhung - Deputy Director of the Department of Agriculture and Rural Development acknowledged and highly appreciated 3 typical products in the Western Nghe An Biosphere Reserve. Photo: Quang An

However, these products are currently formed and supplied in a non-concentrated and spontaneous manner in the market mechanism, and most of them do not have a brand associated with regional characteristics, nor are they representative of the region.

Therefore, promoting and promoting the trade of typical local products, agricultural, forestry and handicraft products associated with the development of tourism economy, through the title of the Western Nghe An Biosphere Reserve, which is internationally recognized and known, is a necessary task. From there, meeting the goals of sustainable development and promoting the conservation, development and support functions of the Biosphere Reserve.

Awarding the quality management system certificate to Pu Mat Pharmaceutical Joint Stock Company. Photo: Quang An

After the selection process, the Organizing Committee sent representatives of 3 Nghe An units to promote, trade and develop distribution channels: Pu Mat Medicinal Materials Joint Stock Company (Con Cuong) with tea bag products, Kim Son Green Technology Joint Stock Company (Que Phong) with yellow flower tea products and Huong Son Agricultural and Handicraft Service Cooperative (Ky Son) with Ky Son ginger products.

At the workshop, delegates, representatives of units and enterprises discussed the potential and advantages of products in the Western Nghe An Biosphere Reserve. In particular, focusing on the issue of promoting science and technology, searching for markets, building images, expanding raw material areas...

Awarding the quality management system certificate to Kim Son Green Technology Joint Stock Company. Photo: Quang An

Speaking at the workshop, Ms. Vo Thi Nhung - Deputy Director of the Department of Agriculture and Rural Development acknowledged and highly appreciated 3 typical products in the Biosphere Reserve.Western Nghe AnSelected, these are typical products, have built a brand in the market; at the same time, committed to accompany, increase investment, connect, and consume these products in the coming time.

However, there are still many other potential products such as oranges, Tuyet Shan tea... so the consulting unit as well as the localities need to focus on developing these products in the future to increase diversity and promote the full potential and strengths of the region.

Awarding the quality management system certificate to Huong Son Agricultural and Handicraft Service Cooperative (Ky Son). Photo: Quang An

For manufacturing enterprises in the coming time, it is necessary to focus on and innovate technology from all stages including: seeds, planting, care, harvesting, preservation, processing, and consumption to increase productivity, product quality, and competitiveness in the market, especially at a time when the business situation is heavily affected by the epidemic.

The Department of Agriculture and Rural Development, the Western Nghe An Biosphere Reserve, the Center for Investment, Trade and Tourism Promotion of Nghe An province and other localities also committed to accompanying businesses and units in connecting supply and demand, increasing promotion conferences, participating in fairs, bringing products to major markets such as Hanoi, Ho Chi Minh City, Da Nang...

In addition, units also need to complete documents, procedures, improve designs, packaging... to meet the conditions to enter supermarkets, retail systems and aim for export to both affirm the quality and image of typical products of Western Nghe An, and increase income and improve people's lives.