Nghe An: Nearly 200 students trained in destination management and communication and behavior skills with tourists
(Baonghean.vn) - On the morning of March 16, Nghe An Department of Tourism organized the opening ceremony of a training course on destination management and communication and behavior skills with tourists in 2023.
Attending the opening ceremony were Ms. Nguyen Thi Thanh An - Deputy Director of the Department of Tourism; representatives of the department's specialized departments and nearly 200 students from tourist areas, spots and culture - information departments, cultural - sports and communication centers of districts, cities and towns in the province.
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Scene of the opening ceremony of the training course. Photo: Cong Kien |
In her opening speech, Ms. Nguyen Thi Thanh An - Deputy Director of the Department of Tourism stated: The more tourism develops, the more it shows the necessity and role of destination management to ensure development. Destination management has a decisive meaning in the competitiveness as well as the attractiveness of tourism products.
In addition, a number of destinations in many localities in the country have successfully applied digital technology in managing tourist areas and spots such as Hanoi, Ho Chi Minh City, Da Nang, Thua Thien - Hue, Quang Ninh..., helping tourism activities become more modern and smarter to suit the needs of today's tourists..
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Comrade Nguyen Thi Thanh An - Deputy Director of the Department of Tourism spoke at the opening ceremony. Photo: Cong Kien |
Organizing training, providing information, updating knowledge on destination management and communication and behavior skills with tourists to help tourism management staff and civil servants at district and commune levels, management board staff of tourist destinations in the province, and tourism business units is really urgent.
During 1 day, students received the following topics: Concepts of tourist destinations, smart tourism, smart tourist destinations, smart tourists; Concept of destination management, Criteria for evaluating tourist destinations according to Decision No. 4640/QD-BVHTTDL dated December 26, 2016; Document set of Guidelines for digital transformation in the tourism industry.
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Lecturers and students discuss the concept of tourist destinations. Photo: Cong Kien |
From there, it helps students better understand the role and methods of effective destination management and the skills to communicate and behave with tourists./.
